contentbird vs Textmetrics (2026): which should you pick?
As of Oct 23, 2026, Textmetrics grades higher than contentbird: 2.0 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
contentbird grades higher on features. Textmetrics grades higher on value for money and the free plan. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
contentbird
Content operations platform for teams, from planning to SEO rankings
From €399/mo
Textmetrics
Content governance editor for SEO, readability and brand guidelines
Paid
Which one is for you
Pick contentbird if
- Fits if your marketing team plans, approves and publishes content in one shared system
- Works for European companies that want their content hosted on German servers
Look elsewhere if
- Pricey if you're one person or a small team, at €399 a month for the smallest plan
- Not for you if you want to try it first: no free plan or trial, just a demo and a quote in euros
- Watch out: social monitoring, topic and influencer discovery and the community inbox are add-ons
- Tight if you use a lot of AI, as extra tokens cost €86 per million
- Pricey if your team grows, with extra users at €120 to €143 a month
Pick Textmetrics if
- Fits if your organization has many writers who must follow one writing guide
- Works for recruitment teams writing inclusive job ads inside their ATS
Look elsewhere if
- Skip it if you want to see a price first, as quotes come only through sales
- Not for you if you want to try it yourself, as a trial comes only after a demo
- Watch out: language checks cover twelve languages, and Russian only in part
- Tight if you change things often, as adding domains or users goes through a customer success manager
- Watch out: the API, single sign-on and trainable custom functions are listed under the Advanced features
How we grade them
| 1.8GPAcontentbirdWeak | 2.0GPATextmetricsFair | |
|---|---|---|
| Value for money | DLight is €399 a month for 3 users and 2 projects, about €133 a head, well past where this category's dearest tenth starts ($99). One person still pays the full €399. Extra AI tokens are €86 per million and extra users €120 to €143. | CNo price is published. Textmetrics quotes by usage and organization size, so the price is only given on a sales call. |
| Free plan and trial | FNothing free. There's no free plan or trial, and plans are bought through a demo and a quote. | DNo free plan and no trial you can start yourself. A trial account is arranged only after a demo. |
| Features | BPersonas, journeys, keyword and question demand, topic planning, a shared editor with SEO and readability checks and approvals, AI writing in a brand voice, translation, CMS and social publishing, and ROI and ranking reports. It covers the whole job. | CA real-time editor for SEO, GEO, readability, inclusive language and tone, a content dashboard, custom rule sets and WCAG checks. It polices writing rather than planning it: no keyword research or briefs on record, and language checks cover twelve languages. |
| Ease of use | CNo rating on record. It starts with a demo, and there are personas, workflows, approval steps and token budgets to set up before a team is working in it. | CNo rating on record. Rules are set up from your writing guide during onboarding, and adding domains or users goes through a customer success manager. |
| Platforms and integrations | BWeb plus a browser extension, with no desktop or phone app. It publishes to WordPress and six social channels, links to Search Console, Analytics, eTracker, DeepL and Zapier, and has an API and MCP. | BWeb, Chrome and Edge extensions, and add-ins for Word, Outlook and Google Docs, plus WordPress, Drupal, Adobe Experience Manager, Optimizely and SmartRecruiters. The API sits under the Advanced features. No app of its own. |
| Best for | team content planning, approval and publishing | holding many writers to one style guide |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: contentbird and Textmetrics. How we grade
Where they differ
- contentbird also covers workflow automation, long-form writing, keyword research and rank tracking.
- Textmetrics also covers reports.
In commonWebBrowser extensionPublic APIAI featuresContent optimization
At a glance
| contentbird | Textmetrics | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | €399 per month for 3 users and 2 projects | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | contentbird GmbH | Textmetrics BV |
| Price read from | contentbird.io | Not confirmed |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
contentbird
- Prices are in euros and plans are bought through a demo and quote; there is no free plan or trial.
- Extra AI tokens cost €86 per million, extra users €120 to €143 a month and extra projects on Light €50 each.
- Social monitoring, topic and influencer discovery and the community inbox are add-ons on every plan.
- The vendor says hosting is ISO 27001 certified on German servers; SSO and MFA are listed among its security features.
Textmetrics
- Prices are not published; the vendor quotes by usage and organization size, and a trial account is arranged only after a demo.
- Language checks cover twelve languages, Russian only in part; the SEO suggestions work in more than 60.
- API access, trainable custom functions and single sign-on are listed under the Advanced features.
- Changes such as adding domains or users to the dashboard go through a Customer Success Manager.
Key features
contentbird
- Strategy and planning
- Personas, customer journeys, keyword and question demand analysis, strategic topic planning, a content pipeline and a multi-channel content calendar.
- Team editor with SEO checks
- A shared editor with real-time SEO and readability optimization, comments, AI inline rewriting, briefing templates and approval workflows with notifications.
- AI writing and translation
- AI content creation in a set brand voice, prompt templates, several formats from one briefing and one-click translation, with DeepL among its partners.
- CMS and social publishing
- Publishes to the website CMS and six natively connected social channels, including LinkedIn personal profiles, and reaches other systems through a browser extension, API or Zapier.
- Performance and rankings
- Content ROI reports from Google Analytics or eTracker, and keyword positions and competitor visibility tracked through Search Console.
- AI assistants and MCP
- Research, campaign and content assistants run on a monthly token budget, and MCP connectors are included on every plan.
Textmetrics
- Real-time editor
- Suggestions while writing on keywords in titles, headings and metadata, reading level, inclusive language, sentiment and tone of voice.
- GEO guidelines
- Advice on matching text to specific questions and structuring it so AI assistants such as Copilot and Gemini can draw answers from it.
- Content dashboard
- Monitors a website's published content weekly for SEO, readability, inclusion, accessibility and branding, broken down by team or writer.
- Custom rule sets
- Rules are configured from your own writing guide and policies, with separate rule sets for teams that follow different style guides.
- Accessibility checks
- Checks text against WCAG guidelines and a target reading level such as B1, including heading structure and semantic layout.
- Plugins where people write
- Add-ins for Word, Outlook and Google Docs, Chrome and Edge extensions, and plugins for CMSs and applicant tracking systems.
Plans
contentbird
Light€399
per month for 3 users and 2 projects
€150 AI token budget a month (about 1.75 million tokens), 10 workflows and 2 observers. Same price billed monthly or annually; quoted after a demo.
Professional€745
per month for 5 users, billed annually (€799 billed monthly)
10 projects, €300 AI token budget a month (about 3.5 million tokens), 30 workflows and 10 observers. Quoted after a demo.
Enterprise€2,425
per month for 15 users, billed annually (€2,999 billed monthly)
Unlimited projects and observers, €800 AI token budget a month (about 9.5 million tokens) and unlimited workflows. Quoted after a demo.
Textmetrics
Pricing could not be confirmed. See textmetrics.com.
Ways to pay less
contentbird
- Annual discount
Save up to 20% with annual billing
contentbird's pricing page says annual billing saves up to 20%: Enterprise is €2,425 a month billed annually instead of €2,999 monthly.
Textmetrics
No public discounts listed.
Common questions
Which is cheaper, contentbird or Textmetrics?
As of Oct 23, 2026, contentbird starts at €399 per month for 3 users and 2 projects, and Textmetrics has no price we could confirm.
Which has a free plan, contentbird or Textmetrics?
As of Oct 23, 2026, neither contentbird nor Textmetrics has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.