Gladly vs Helpshift (2026): which should you pick?

Pick Gladly if

• Fits if you run a retail or ecommerce brand with heavy chat, SMS and phone volume
• Works for teams that want service and sales handled by the same AI

Look elsewhere if

• Skip it if you want a price, as none is published
• Not for you if you want a free plan or trial, because neither is listed
• Watch out: the pages are written for retail, so other industries get less detail
• Watch out: its resolution-rate figures come from customer examples, with no published method

Pick Helpshift if

• Fits if you run a mobile or PC game studio and want support inside the game
• Works for studios that want to buy software, AI and human support in any mix

Look elsewhere if

• Skip it if you're not a game studio, as the pages speak of players
• Not for you if you want a price before a sales call
• Watch out: what you pay depends on interaction volume, solutions and languages, so it can't be worked out from the site
• Watch out: no free plan or trial is on record

Gladly

• No prices are published; the site routes every visit to a demo request, and a /pricing address redirects to the home page.
• The pages are written for retail and ecommerce brands and mention Shopify integration, so other industries get less detail.
• The pages list no standalone desktop or phone apps for agents; iOS and Android are SDKs for adding chat to your own app.
• The vendor states its figures, such as resolution rates, from customer examples and does not publish a method.

Helpshift

• The pricing page publishes no prices: cost is quoted per studio from interaction volume, solutions used, capabilities and languages.
• It is built for game studios; the vendor's pages describe players, not general customer support.
• Technology, AI and human services can be bought in any mix, so what a studio pays depends on that mix.

Gladly

One record per customer

Every chat, email, text, call and social message lands on one lifelong customer profile with order history and preferences, so agents and AI start with the context.

AI for service

Gladly AI answers on chat, email, SMS and voice and works multi-step requests through, handing off to a person with the full conversation when needed.

AI for commerce

The commerce agent recommends products from a shopper's past orders and can take payment in the conversation through a secure card form.

Phone and omnichannel

A built-in phone system with IVR sits beside chat, SMS, email, WhatsApp, Messenger and Instagram, with iOS and Android SDKs for in-app chat.

Routing and operations

People Match routing, tasks, quality assurance, workforce management, CSAT surveys and FAQ management are part of the workspace.

Works beside other help desks

The vendor says Gladly AI can run alongside an existing Zendesk or Salesforce help desk.

Helpshift

In-game support SDKs

Support is built into mobile, PC and web games, with a console handoff through QR codes and links.

CARE AI agent

An AI agent resolves routine player issues on its own, with real-time monitoring of conversations and translation into over 70 languages.

Agent copilot and routing

Human agents get an AI copilot and smart routing, and an API lets studios connect their own systems.

Engagement and VIP care

Player segmentation, in-game and push messages and VIP outreach are sold as a separate solution.

Trust and safety

AI detection of toxicity and harassment across in-game chat, Discord and forums, with policy enforcement workflows.

Gladly

Pricing could not be confirmed. See gladly.ai.

Helpshift

Pricing could not be confirmed. See helpshift.com.