Google Analytics vs Litlyx (2026): which should you pick?

Pick Google Analytics if

• Fits if you run Google Ads and want to see which campaigns bring in sales
• Works for small businesses that want free traffic reports with raw data in BigQuery

Look elsewhere if

• Skip it if you want to watch recordings of visits, which it doesn't do
• Not for you if you need more than 14 months of user-level history without paying for 360
• Tight if you need data within the hour, as intraday freshness is a 360 feature
• Watch out: Analytics 360 has no published price, and sub-properties and roll-up reports are 360 only
• Watch out: Google Ads data in reports covers a rolling 36 months, and Google signals data is kept 26 at most

Pick Litlyx if

• Fits if you want analytics without a consent banner
• Works for small sites under 100K pageviews a month

Look elsewhere if

• Tight if you want free, since there's only a 30-day trial
• Pricey if traffic grows, because the price rises with a slider up to 10M pageviews
• Watch out: custom events count toward your pageview limit
• Watch out: the monthly-billing price wasn't shown, only yearly in euros
• Not for you if you want a session replay, as none is listed

Google Analytics

• Analytics 360 has no published price; it is quoted through Google's sales team.
• In the free version, user- and event-level data is kept for 2 or 14 months; 26, 38 and 50 months are 360 only.
• Intraday data freshness, sub-properties, roll-up reporting and higher limits on custom dimensions and audiences are 360 only.
• Google Ads data in reports is limited to a rolling 36 months, and Google signals data is kept no more than 26 months.

Litlyx

• The pricing page displays euro prices; a US dollar list price was not shown.
• Prices rise with a pageview slider from 10K to 10M a month; the €10.49 and €18.99 figures are the 100K step, annual billing.
• The monthly-billing price is not shown in the page text, only the annual price with 4 months free.
• Custom events count toward the pageview limit alongside page views.

Google Analytics

Traffic and acquisition reports

Shows how people reach a site or app across paid and organic channels, which pages and screens they use, and what happens in real time.

Explorations

Free-form analysis, open or closed funnels, path analysis, segment overlap, cohorts and user lifetime value, built by dragging fields onto a canvas.

Attribution

Data-driven attribution, conversion path reports and model comparisons show how each marketing channel contributes to conversions.

Predictions and insights

Machine learning predicts actions such as purchase or churn to build audiences, flags notable changes automatically, and answers typed questions.

Google Ads and BigQuery links

Imports Google Ads, Display & Video 360 and Search Ads 360 data, sends audiences and conversions back, and exports raw events to BigQuery.

Litlyx

Cookie-free tracking

Collects no IP addresses and stores nothing in the browser; the vendor says this means no consent banner is needed.

Funnels, goals and custom events

Funnels, goals and custom events are on every paid plan; custom events count toward the pageview limit like page views.

AI assistant

An AI data analyst answers questions about your traffic: 150 messages a month on Standard and unlimited on Pro.

Shareable reports

Public shareable links on every plan, with private links and advanced reports on Pro.

Site builder and CMS installs

No-code installs are listed for Shopify, WordPress, Webflow, Wix, Framer and Google Tag Manager, with one line of code for React and Next.js.

Google Analytics

• Google Analytics$0

  Free: reports, explorations, attribution, predictive audiences, Google Ads and Search Console links, and BigQuery export.

• Analytics 360Custom

  Sold through sales: intraday data within an hour, sub-properties, roll-up reporting, higher limits, up to 50 months of data and SLAs.

Litlyx

• Standard€10.49

  per month for up to 100K pageviews, billed annually

  1 workspace, unlimited sites, 150 AI messages a month, 2 years of data and up to 3 team members. Price rises with pageviews.

• Pro€18.99

  per month for up to 100K pageviews, billed annually

  Unlimited workspaces, AI messages and team members, 5 years of data and advanced reports. Price rises with pageviews.

• EnterpriseCustom

  For 10M+ pageviews a month: SSO, on-premise deployment, white-label and unlimited data retention.

Google Analytics

No public discounts listed.

Litlyx

• Annual discount

  4 months free on annual billing

  The pricing page says annual billing gives 4 months free compared with paying monthly.