Google Analytics vs Seline (2026): which should you pick?
As of Nov 13, 2026, we pick Google Analytics: it is first in our ranking of website and product analytics tools, and it grades higher too, 3.4 against 2.6.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Google Analytics grades higher on value for money, the free plan and ease of use. They get the same grade on features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Google Analytics
Google's free website and app analytics, with a paid 360 tier
Seline
Cookieless web analytics with visitor journeys and an AI chat
Which one is for you
Pick Google Analytics if
- Fits if you run Google Ads and want to see which campaigns bring in sales
- Works for small businesses that want free traffic reports with raw data in BigQuery
Look elsewhere if
- Skip it if you want to watch recordings of visits, which it doesn't do
- Not for you if you need more than 14 months of user-level history without paying for 360
- Tight if you need data within the hour, as intraday freshness is a 360 feature
- Watch out: Analytics 360 has no published price, and sub-properties and roll-up reports are 360 only
- Watch out: Google Ads data in reports covers a rolling 36 months, and Google signals data is kept 26 at most
Pick Seline if
- Fits if you want one plan with every feature and a pay-by-events price
- Works for small sites that don't want cookies
Look elsewhere if
- Tight if you want free, since there's only a 7-day trial
- Watch out: pricing is per website, though you can link one site to another
- Watch out: pageviews and custom events share one monthly limit
- Pricey if you want setup help, at $99 extra on top of a plan
- Watch out: no mobile or desktop app is listed
How we grade them
| 3.4GPAGoogle AnalyticsVery good | 2.6GPASelineGood | |
|---|---|---|
| Value for money | A$0 for a 10,000-visitor site, or one a hundred times that size: the standard version is free, with reports, explorations, attribution and BigQuery export. Only Analytics 360, quoted by Google's sales team, costs money. | B$9 a month for 10,000 events billed monthly, inside the $13 cheaper-quarter line, and $99 at 1,000,000. |
| Free plan and trial | AFree for sites and apps of any size, with no traffic cap a normal business would reach. The limits that do exist are about history: user- and event-level data is kept for 2 or 14 months. | C7-day trial with no card needed. No free plan. |
| Features | BTraffic and acquisition reports, funnel and path explorations, cohorts, data-driven attribution, predicted audiences and BigQuery export. The whole traffic analytics job, graded against Matomo, Plausible and Fathom. It doesn't record visits; that's Clarity's job. | BDashboard, journeys, funnels, revenue, AI chat, an API and ad-blocker bypass, all on the one plan. |
| Ease of use | B4.6 from 5,249 App Store ratings for its phone app. You can ask questions in plain words, but explorations, events and attribution settings take some learning. | CNo rating read. A script to install and goals to define. |
| Platforms and integrations | BWeb plus iPhone and Android apps, with links to Google Ads, Search Console, BigQuery, Tag Manager, Firebase and Salesforce Marketing Cloud. No desktop app, which keeps it off an A. | BWeb only, with a public API and an MCP server. |
| Best for | free traffic reports for any size of site | simple cookieless site analytics |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Google Analytics and Seline. How we grade
Where they differ
- Seline also covers dashboards.
At a glance
| Google Analytics | Seline | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | Not published | $9 per month for 10,000 events, billed monthly |
| Free plan | The standard Google Analytics is free for sites and apps of any size, with reports, explorations, attribution and BigQuery export. User- and event-level data is kept for at most 14 months. | None |
| Free trial | None listed | 7-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Seline Analytics | |
| Price read from | marketingplatform.google.com | seline.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Google Analytics
- Analytics 360 has no published price; it is quoted through Google's sales team.
- In the free version, user- and event-level data is kept for 2 or 14 months; 26, 38 and 50 months are 360 only.
- Intraday data freshness, sub-properties, roll-up reporting and higher limits on custom dimensions and audiences are 360 only.
- Google Ads data in reports is limited to a rolling 36 months, and Google signals data is kept no more than 26 months.
Seline
- There is no free plan, only a 7-day trial; the vendor says it is funded by subscribers alone.
- Pricing is per website, though one site can be linked to another Pro subscription to share its event limit.
- Pageviews and custom events share one monthly limit, with the price rising as the limit does.
- Done-for-you setup is an extra $99, and a Pro plan is still required afterwards.
Key features
Google Analytics
- Traffic and acquisition reports
- Shows how people reach a site or app across paid and organic channels, which pages and screens they use, and what happens in real time.
- Explorations
- Free-form analysis, open or closed funnels, path analysis, segment overlap, cohorts and user lifetime value, built by dragging fields onto a canvas.
- Attribution
- Data-driven attribution, conversion path reports and model comparisons show how each marketing channel contributes to conversions.
- Predictions and insights
- Machine learning predicts actions such as purchase or churn to build audiences, flags notable changes automatically, and answers typed questions.
- Google Ads and BigQuery links
- Imports Google Ads, Display & Video 360 and Search Ads 360 data, sends audiences and conversions back, and exports raw events to BigQuery.
Seline
- Real-time dashboard
- Referrers, UTMs, pages, countries and devices on one page that updates as visitors arrive.
- Journeys and funnels
- Follow a visitor from the referring link through each page and custom event, and build conversion funnels.
- Profiles and revenue analytics
- Identify users with one call to build per-user profiles; revenue analytics is part of the single plan.
- AI chat and MCP
- Seline AI can query your data, answer questions, create funnels and export CSVs, in the app or through an MCP interface.
- Cookieless tracking
- The roughly 2 KB script sets no cookies; the vendor says no consent banner is needed and the service is GDPR compliant.
- Public API and ad-blocker bypass
- A public API is included, along with an ad-blocker bypass and bot detection, with forever data retention.
Plans
Google Analytics
Google Analytics$0
Free: reports, explorations, attribution, predictive audiences, Google Ads and Search Console links, and BigQuery export.
Analytics 360Custom
Sold through sales: intraday data within an hour, sub-properties, roll-up reporting, higher limits, up to 50 months of data and SLAs.
Seline
Pro$9
per month for up to 10,000 events, billed monthly
The only plan; every feature included. $14 at 25,000 events, $24 at 100,000, $99 at 1,000,000. Yearly billing gives 2 months free.
Ways to pay less
Google Analytics
No public discounts listed.
Seline
- Annual discount
2 months free on yearly billing
The pricing page marks the Yearly option as 2 months free compared with paying monthly.
Common questions
Which is cheaper, Google Analytics or Seline?
As of Nov 13, 2026, Google Analytics publishes no starting price, and Seline starts at $9 per month for 10,000 events, billed monthly.
Which has a free plan, Google Analytics or Seline?
As of Nov 13, 2026, only Google Analytics has a free plan. Seline does not, though it has a free trial.
Which platforms do Google Analytics and Seline run on?
As of Nov 13, 2026, only Google Analytics lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.