HitPath vs LinkTrust (2026): which should you pick?
As of Nov 13, 2026, LinkTrust grades higher than HitPath: 2.2 against 1.8 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
LinkTrust grades higher on the free plan and platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
HitPath
Multi-channel tracking platform for affiliate networks and advertisers
Paid
Which one is for you
Pick HitPath if
- Fits if you run an affiliate network and need advertiser and publisher controls
- Works for agencies that want to offer attribution tracking to clients
Look elsewhere if
- Skip it if you want to see a price first, as none is published
- Not for you if you are a small store wanting a referral program, since it is built for networks and agencies
- Tight if you want to try it yourself, because there is no free plan or trial, only a demo
- Watch out: the listing names no integrations, so check what it connects to before a demo
Pick LinkTrust if
- Fits if you run lead generation in finance, education or health and need routing as well as tracking
- Works for agencies that want one tool for tracking and lead distribution
Look elsewhere if
- Skip it if you need a price before talking to anyone, as plans are quoted by proposal
- Tight if you stay on the entry plan: 1 campaign, 1,000 clicks a month and 3 affiliates, with email support only
- Watch out: API access, white label and enhanced fraud screening are Advanced only
- Watch out: the free trial has no stated length, and the footer shows 2024 against a 2026 blog post
How we grade them
| 1.8GPAHitPathWeak | 2.2GPALinkTrustFair | |
|---|---|---|
| Value for money | CNo price is published, so there is nothing to set against the category. Every plan is quoted after a demo request. | CNo prices are published: plans depend on clicks or leads and a Standard or Advanced set, and are quoted by proposal, so it sits in the middle by default. |
| Free plan and trial | FNo free plan and no trial on the site, only a demo request. | DA free trial is offered, but its length and whether it needs a card are not stated. |
| Features | BAffiliate and advertiser management, unlimited campaigns with targeting and capping, fraud detection, publisher discovery tools and managed services. The listing names no gap in the core job. | BTracking, caps, sub-IDs, fraud scoring, lead routing and call tracking links cover the core job. The entry plan is small, and API and white label are Advanced. |
| Ease of use | CNo store rating on record. It is sold through demos, with a managed services team, which points to a platform you are onboarded to rather than start on your own. | CA web app with pixels, postbacks and campaigns to build before it earns anything. No store rating is on record. |
| Platforms and integrations | CWeb only, with stats through a mobile view and an API. The listing names no integrations. | BWeb only, with TrustedForm, Invoca, DialogTech, Velocify and fraud-screening links, plus reporting and affiliate APIs on the Advanced set. |
| Best for | tracking for affiliate networks and advertisers | affiliate tracking plus lead routing |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: HitPath and LinkTrust. How we grade
Where they differ
In commonWebPublic APIReportsCall trackingAffiliate trackingPartner payouts
At a glance
| HitPath | LinkTrust | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | Free trial offered on the pricing page; length not stated |
| Web | ||
| Made by | Webapps, LLC | LinkTrust |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
HitPath
- No prices are published; every plan is quoted after a demo request.
- The platform is built for networks, advertisers and agencies, not for a small store adding a referral program.
LinkTrust
- No prices are published: plans depend on allocations (clicks or leads) and a Standard or Advanced feature set, and are quoted by proposal.
- The entry plan described on the pricing page covers 1 campaign, 1,000 clicks a month and 3 affiliates, with email support only.
- API access, white label and enhanced fraud screening sit in the Advanced set.
- The footer carries a 2024 copyright notice, though the latest blog post is from 2026.
Key features
HitPath
- Affiliate management
- Application approval with fraud detection, a white-labeled partner portal, vanity tracking domains, custom account-level payouts and third-party pixels.
- Advertiser management
- Compliance and brand protection, suppression data management, custom application forms and an advertiser-facing reporting interface.
- Campaign management
- Unlimited campaigns with geo, device and browser targeting, event tracking and multivariate sales capping.
- Publisher discovery
- CrossPub, CrossPub Connect and CrossPub Campaign Accelerator help networks find trusted publishers.
- API and reporting
- Stats are available through web, mobile or API, and networks get an affiliate-facing API.
- Agency managed services
- Agencies can offer attribution tracking to their clients through HitPath's managed services.
LinkTrust
- Tracking and attribution
- Impression, click and conversion tracking with promo code and step tracking, caps, sub-ID tracking and pixel and postback management.
- Lead management
- TCPA-compliant routing, field validation, duplicate management, ping post and ping tree features, and CRM and call tracking integrations.
- White label affiliate center
- A branded affiliate portal, custom tracking links and tiered commission structures, on the Advanced feature set.
- Fraud prevention
- Native fraud scoring on every plan, with IPQS and Anura screening on the Advanced set.
- Monetization
- A contextual ad unit paid per click, used on confirmation pages and on remnant or redirect traffic.
- API access
- Reporting, affiliate and advertiser APIs are listed under the Advanced feature set.
Plans
HitPath
Pricing could not be confirmed. See hitpath.com.
LinkTrust
Pricing could not be confirmed. See linktrust.com.
Common questions
Which is cheaper, HitPath or LinkTrust?
As of Nov 13, 2026, HitPath has no price we could confirm, and LinkTrust has no price we could confirm.
Which has a free plan, HitPath or LinkTrust?
As of Nov 13, 2026, neither HitPath nor LinkTrust has a free plan. LinkTrust has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.