Robinize vs Surfer (2026): which should you pick?

Pick Robinize if

• Fits if you're a freelance writer who wants competitor research and a score for each article
• Works for small teams writing in Swedish, Norwegian, Danish, Croatian, Serbian or Bosnian

Look elsewhere if

• Skip it if you're not on WordPress, the only CMS it publishes to so far
• Tight if you stay free, at 3 reports and 30 AI credits a month
• Watch out: the footer reads 2024, the newest blog post is from 2023 and the help center link returns an error
• Too light for teams over 3, as anything past the Team plan's 3 seats is an Enterprise quote

Pick Surfer if

• Fits if you write articles meant to rank and want a score to aim for, from $49 a month
• Works for writers who draft in Google Docs or WordPress and want the guidelines there

Look elsewhere if

• Skip it if you want to try it without a card, since the 7-day trial needs one and becomes a paid plan unless cancelled
• Pricey if AI answer tracking is why you're here: Discovery has none, and Standard at $99 tracks 25 prompts weekly in ChatGPT only
• Not for you if you need a full SEO suite, as its research and audits are about content
• Watch out: on yearly plans credits reset once a year, and unlimited documents fall under a fair usage policy
• Pricey if you need the API, which needs Peace of Mind at $299 a month, Enterprise or an add-on

Robinize

• WordPress is the only CMS it publishes to; the vendor says other platforms are planned.
• Reports, AI credits, keyword researches and tracked keywords are all capped by plan each month.
• The Team plan stops at 3 user seats; anything larger is an Enterprise quote.
• The site's footer reads 2024, its newest blog post is from 2023 and the help center link returns an error.

Surfer

• Discovery has no AI prompt tracking and one seat; Standard tracks 25 prompts weekly in ChatGPT only.
• On annual plans, credits reset once a year, and unlimited documents fall under a fair usage policy.
• The trial needs a card and becomes a paid plan after 7 days unless cancelled; it is for new accounts only.
• API access needs Peace of Mind, Enterprise or an API add-on.

Robinize

Competitor report

Analyzes the top 20 results for a keyword: the terms they use, how they structure headings, their outlines and their content scores.

Inspiration and FAQ

Pulls questions from Google's People Also Ask with short answers, plus related keywords that can become subheadings.

Content score and readability

Grades an article and its competitors from 1 to 10, recommends a length and measures readability with the Flesch reading-ease test.

AI content builder

Pick the competitor questions an article should answer, generate a section for each, rewrite on request and get title and meta suggestions.

Keyword research and rank tracking

Finds keywords competitors rank for and the gaps between them, then tracks a keyword's Google position over time.

13 languages

Works in English, Swedish, German, Norwegian, French, Italian, Spanish, Portuguese, Dutch, Danish, Croatian, Serbian and Bosnian.

Surfer

Content Editor and Content Score

Write or paste an article and get live guidelines on terms, structure and length, scored against the pages that rank for the topic.

AI writing assistant

Surfy drafts and edits inside the editor, with an AI detector, humanizer, plagiarism check and 1-click optimization of existing text.

AI visibility tracking

Track set prompts in ChatGPT, Perplexity, Gemini, Google AI Mode and AI Overviews, with mention gaps and brand sentiment.

Content Audit and drop alerts

Monitor 10 to 500 published pages, get alerts when rankings drop and suggestions for which articles to refresh.

Keyword research and Topical Map

Plan clusters of related articles around a topic, and check search results with the SERP Analyzer.

Keyword Surfer extension

A free Chrome extension shows search volume and keyword ideas on Google results; another brings Surfer's guidelines into Google Docs.

Robinize

• Free$0

  1 user, 2 projects, 3 reports a month, 30 AI credits, 2 keyword researches and 3 tracked keywords.

• Individual$19

  per month, billed monthly

  1 user, 3 projects, 10 reports a month, 200 AI credits, 10 keyword researches and 50 tracked keywords. $199 a year billed annually.

• Team$49

  per month for up to 3 users, billed monthly

  3 user seats, 20 projects, 50 reports a month, 1,500 AI credits, 40 keyword researches and 200 tracked keywords. $499 a year billed annually.

• EnterpriseCustom

  Quota set with the sales team for large companies, booked through a meeting.

Surfer

• Discovery$49

  per month, billed yearly ($59 billed monthly)

  1 seat, 120 documents to create or optimize, 10 tracked pages, AI writing assistant and humanizer. No AI prompt tracking.

• AI Search Analytics$82

  per month, billed yearly ($95 billed monthly)

  AI visibility only: 50 prompts tracked daily across all models, mention gaps and sentiment, 5 brand spaces, 5 seats and MCP.

• Standard$99

  per month, billed yearly ($119 billed monthly)

  3 seats, 360 documents, 50 tracked pages, 1-click optimization, plagiarism checks and 25 prompts tracked weekly in ChatGPT.

• Pro$182

  per month, billed yearly ($219 billed monthly)

  5 seats, 360 documents, 200 pages, 50 prompts daily across all models, 5 brand spaces, internal linking, cannibalization report and MCP.

• Peace of Mind$299

  per month, billed yearly ($359 billed monthly)

  10 seats, unlimited documents under fair use, 500 pages, 100 prompts daily, API access and a dedicated success manager.

• EnterpriseCustom

  Custom limits, SSO, white-label, advisory program and tailored onboarding, through sales.

Robinize

• Annual discount

  Lower price with annual billing

  Robinize's pricing page sells Individual at $199 a year and Team at $499 a year when billed annually, against $19 and $49 a month billed monthly.

Surfer

• Annual discount

  Save up to 17% with yearly billing

  Surfer's pricing FAQ gives up to 17% off for annual plans, paid upfront: Pro is $182 a month billed yearly instead of $219 billed monthly.