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The Habitica media kit

Habitica in a few pages, for writers, partners and anyone curious: the facts, the people, the money, the products and the news. Put together by ToolGPA, not by Habitica.

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ToolGPAMedia kit · October 2026
The company behind
Habitica

Habitica

Media kit

Habitica is an open-source habit tracker whose service, its terms say, is provided by HabitRPG, Inc. The press kit says the project launched on Kickstarter in 2013 and is kept going by open-source volunteers and by paying users, through subscriptions, Gems and Group Plans.

Habitica, as pictured on habitica.com
Ownership
Privately held

Unofficial. Put together by ToolGPA from Habitica’s own pages, news reports and our own grades, read Oct 18, 2026. Not made, paid for or approved by Habitica. toolgpa.com

Part 01 · Company

The company

Who they are, the facts in one place, and the people who run it

In a sentence

Habitica is an open-source habit tracker whose service, its terms say, is provided by HabitRPG, Inc. The press kit says the project launched on Kickstarter in 2013 and is kept going by open-source volunteers and by paying users, through subscriptions, Gems and Group Plans.

In a paragraph

It was founded by Vicky (Redphoenix) and Leslie (Lemoness).

Free to quote. Please link to toolgpa.com so readers can check the facts.

Fact sheet

Company
Habitica
Website
habitica.com
Products we list
Habitica
Ownership: Privately held
Habitica's terms of service say the service is provided by HabitRPG, Inc., and no parent company is named anywhere on the site. The code is public and the press kit credits volunteers and paying users.

Leadership

  • Vicky (Redphoenix)

    Co-founder, business and legal

  • Leslie (Lemoness)

    Co-founder, design, community and marketing

Part 02 · Funding

The money

Every announced round, who put money in, and what it was last valued at

No investment round has been announced. The press kit says Habitica launched with a Kickstarter in 2013 and has since been supported by its open-source volunteers and its paying users.

Habitica, as pictured on habitica.com

What they make

Habitica, as ToolGPA grades it: five subjects, a letter for each, and a GPA.

Habitica

Habit and task tracker that works like a role-playing game

Habit TrackersFrom $4.99 per month, or $47.99 for 12 monthsFree plan4.3 on the App Store

3.4GPA

Best for turning habits and to-dos into a role-playing game. Friends can form a Party and take on Quests together, and all of that is free.

  • AValue
  • AFree
  • AFeatures
  • CEase
  • BPlatforms
Habitica: 3.4 GPA on ToolGPA3.4GPAVery goodGraded by ToolGPA

Habitica’s grade as a badge for its own site, free: it updates itself and links to the review. Code at toolgpa.com/badges.

Part 04 · News

News and contacts

What they have announced lately, and every official channel

4

Announcements since Sep 9, 2026

Lately

  1. Sep 24, 2026v5.50.6 Equip Grid and Buy Modal Tuneup
  2. Sep 22, 2026v5.50.5 Translations Fix
  3. Sep 17, 2026v5.50.4 Content Caching
  4. Sep 9, 2026v5.50.3 API Performance

Official channels

Only accounts Habitica’s own site links to. No personal addresses.

Work at Habitica?

This kit is ours, not yours. Here is how to make it right, and what else we have made about you.

Quoting this kit?

Name ToolGPA and link to the live page (scan the code), where every fact links to the page it was read from.

ToolGPA, "Habitica Media Kit" (unofficial), read Oct 18, 2026. https://toolgpa.com/tools/habitica/company

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This media kit is ToolGPA’s own summary of what Habitica’s pages, news reports, investors’ announcements and public filings said on the dates shown, with our own grades. It is not made, paid for or approved by Habitica, and Habitica’s names and logos are trademarks of their owner. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; no one can pay for a grade. Product pictures are Habitica’s own, from its website and app-store listings.