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The The How We Feel Project, Inc media kit

The How We Feel Project, Inc in a few pages, for writers, partners and anyone curious: the facts, the people, the money, the products and the news. Put together by ToolGPA, not by The How We Feel Project, Inc.

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ToolGPAMedia kit · October 2026
The company behind
How We Feel

The How We Feel Project, Inc

Media kit

How We Feel is made by The How We Feel Project, Inc., which calls itself a non-profit company. The app is free and, its site says, paid for by donations, which it collects through a Donorbox page.

How We Feel, as pictured on howwefeel.org
Founded
2020
Based in
San Francisco
Ownership
Nonprofit

Unofficial. Put together by ToolGPA from The How We Feel Project, Inc’s own pages, news reports and our own grades, read Oct 18, 2026. Not made, paid for or approved by The How We Feel Project, Inc. toolgpa.com

Part 01 · Company

The company

Who they are, the facts in one place, and the people who run it

2020

The year The How We Feel Project, Inc was founded, in San Francisco

In a sentence

How We Feel is made by The How We Feel Project, Inc., which calls itself a non-profit company. The app is free and, its site says, paid for by donations, which it collects through a Donorbox page.

In a paragraph

The How We Feel Project, Inc was founded in 2020 and is based in San Francisco, California. It was founded by Ben Silbermann. No headcount given. Its About page says the product team includes current and former Pinterest employees, and names a scientific team at the Yale Center for Emotional Intelligence.

Free to quote. Please link to toolgpa.com so readers can check the facts.

Fact sheet

Company
The How We Feel Project, Inc
Founded
2020
Based in
San Francisco, California
Team
No headcount given. Its About page says the product team includes current and former Pinterest employees, and names a scientific team at the Yale Center for Emotional Intelligence.
Website
howwefeel.org
Products we list
How We Feel
Ownership: Nonprofit
Its Terms of Service describe The How We Feel Project, Inc. as a non-profit company, and its About page calls the project a scientific non-profit created in 2020.

Leadership

  • Ben Silbermann

    Leads the product team; co-founder of Pinterest

  • Marc Brackett

    Leads the scientific team

  • Feng Zhang

    Led the project at its start

  • Xihong Lin

    Led the project at its start

Part 02 · Funding

The money

Every announced round, who put money in, and what it was last valued at

No investment is mentioned anywhere on the site. The app is free and the home page says it is made possible by donations, which are taken through a Donorbox page.

How We Feel, as pictured on howwefeel.org

What they make

How We Feel, as ToolGPA grades it: five subjects, a letter for each, and a GPA.

How We Feel

Free emotion check-in journal from a science nonprofit

Journaling AppsFree plan4.9 on the App Store

3.2GPA

Best for a free check-in on how you really feel. How We Feel is a free emotion journal made by a nonprofit with Yale's Center for Emotional Intelligence.

  • AValue
  • AFree
  • CFeatures
  • AEase
  • CPlatforms
How We Feel: 3.2 GPA on ToolGPA3.2GPAVery goodGraded by ToolGPA

How We Feel’s grade as a badge for its own site, free: it updates itself and links to the review. Code at toolgpa.com/badges.

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Quoting this kit?

Name ToolGPA and link to the live page (scan the code), where every fact links to the page it was read from.

ToolGPA, "The How We Feel Project, Inc Media Kit" (unofficial), read Oct 18, 2026. https://toolgpa.com/tools/how-we-feel/company

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This media kit is ToolGPA’s own summary of what The How We Feel Project, Inc’s pages, news reports, investors’ announcements and public filings said on the dates shown, with our own grades. It is not made, paid for or approved by The How We Feel Project, Inc, and The How We Feel Project, Inc’s names and logos are trademarks of their owner. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; no one can pay for a grade. Product pictures are The How We Feel Project, Inc’s own, from its website and app-store listings.