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The Howbout Ltd media kit

Howbout Ltd in a few pages, for writers, partners and anyone curious: the facts, the people, the money, the products and the news. Put together by ToolGPA, not by Howbout Ltd.

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ToolGPAMedia kit · October 2026
The company behind
Howbout

Howbout Ltd

Media kit

Howbout is a shared calendar app made by Howbout Ltd, a venture-backed company registered in England and Wales and based in London. It is free to use, with a paid Howbout+ subscription for extra customisation and planning features.

Howbout, as pictured on howbout.app
Founded
2020
Based in
Shoreditch
Chief executive
Neil Tanna
Raised
More than $13 million
Latest round
Series A, $8 million
Ownership
Privately held

Unofficial. Put together by ToolGPA from Howbout Ltd’s own pages, news reports and our own grades, read Oct 18, 2026. Not made, paid for or approved by Howbout Ltd. toolgpa.com

Part 01 · Company

The company

Who they are, the facts in one place, and the people who run it

2020

The year Howbout Ltd was founded, in Shoreditch

In a sentence

Howbout is a shared calendar app made by Howbout Ltd, a venture-backed company registered in England and Wales and based in London. It is free to use, with a paid Howbout+ subscription for extra customisation and planning features.

In a paragraph

Howbout Ltd was founded in 2020 and is based in Shoreditch, London, England. Neil Tanna is its CEO and co-founder; Jake Jenner and Duncan Cowan are co-founders. It has raised More than $13 million, most recently a Series A in September 2024.

Free to quote. Please link to toolgpa.com so readers can check the facts.

Fact sheet

Company
Howbout Ltd
Founded
2020
Based in
Shoreditch, London, England
Raised
More than $13 million
Website
howbout.app
Products we list
Howbout
Ownership: Privately held
Privately held and backed by venture investors. Its terms name Howbout Ltd, a company registered in England and Wales with number 11962821; Companies House records it as a private limited company, incorporated on 25 April 2019 and active.

Leadership

  • Neil Tanna

    CEO and co-founder

  • Jake Jenner

    Co-founder

  • Duncan Cowan

    Co-founder

Part 02 · Funding

The money

Every announced round, who put money in, and what it was last valued at

More than $13M

Raised in total, over 2 announced rounds

Howbout announced an $8 million Series A led by Goodwater Capital in September 2024, on its own blog and in TechCrunch, which put total funding at more than $13 million. UKTN reported a £1.9 million raise in November 2022.

Every announced round

  1. September 2024Series A$8 millionLed by Goodwater Capital. With FJ Labs, Sequel, Harry Maguire, Boost Capital Partners, Angel Invest, Supernode Global, ACF, the Sidemen. howbout.app
  2. November 2022Not named£1.9 millionWith ACF Investors, Supernode Global, Boost Capital, Claire Valoti, Desigan Chinniah. uktech.news

Investors named

  • Goodwater Capital
  • Supernode Global
  • ACF
  • ACF Investors
  • Angel Invest
  • Boost Capital
  • Boost Capital Partners
  • Claire Valoti
  • Desigan Chinniah
  • FJ Labs
  • Harry Maguire
  • Sequel
  • the Sidemen

Filled: led at least one round. As each announcement names them.

Howbout, as pictured on howbout.app

What they make

Howbout, as ToolGPA grades it: five subjects, a letter for each, and a GPA.

Howbout

Shared calendar app that shows when friends and family are free

Calendar & SchedulingFrom $3.99 per month, or $39.99 per yearFree plan4.8 on the App Store

3.2GPA

Best for finding a date when all your friends are free. Howbout answers the group chat's hardest question: when is everyone free?

  • BValue
  • AFree
  • BFeatures
  • AEase
  • CPlatforms
Howbout: 3.2 GPA on ToolGPA3.2GPAVery goodGraded by ToolGPA

Howbout’s grade as a badge for its own site, free: it updates itself and links to the review. Code at toolgpa.com/badges.

Part 04 · News

News and contacts

What they have announced lately, and every official channel

4

Announcements since Apr 23, 2025

Lately

  1. Feb 20, 2026Curate your calendar: Aesthetic themes and color options now on Howbout+
  2. Feb 20, 2026Upgrade your plans: Your week view widget on Howbout+
  3. Dec 12, 2025Howbout Wrapped 2025 is here
  4. Apr 23, 2025Howbout Widgets are here: The easiest way to see your plans right from your home screen

Official channels

Only accounts Howbout Ltd’s own site links to. No personal addresses.

Work at Howbout Ltd?

This kit is ours, not yours. Here is how to make it right, and what else we have made about you.

Quoting this kit?

Name ToolGPA and link to the live page (scan the code), where every fact links to the page it was read from.

ToolGPA, "Howbout Ltd Media Kit" (unofficial), read Oct 18, 2026. https://toolgpa.com/tools/howbout/company

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This media kit is ToolGPA’s own summary of what Howbout Ltd’s pages, news reports, investors’ announcements and public filings said on the dates shown, with our own grades. It is not made, paid for or approved by Howbout Ltd, and Howbout Ltd’s names and logos are trademarks of their owner. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; no one can pay for a grade. Product pictures are Howbout Ltd’s own, from its website and app-store listings.