Howbout Ltd in a few pages, for writers, partners and anyone curious: the facts, the people, the money, the products and the news. Put together by ToolGPA, not by Howbout Ltd.
Howbout is a shared calendar app made by Howbout Ltd, a venture-backed company registered in England and Wales and based in London. It is free to use, with a paid Howbout+ subscription for extra customisation and planning features.
Founded
2020
Based in
Shoreditch
Chief executive
Neil Tanna
Raised
More than $13 million
Latest round
Series A, $8 million
Ownership
Privately held
Unofficial. Put together by ToolGPA from Howbout Ltd’s own pages, news reports and our own grades, read Oct 18, 2026. Not made, paid for or approved by Howbout Ltd. toolgpa.com
Part 01 · Company
The company
Who they are, the facts in one place, and the people who run it
2020
The year Howbout Ltd was founded, in Shoreditch
In a sentence
Howbout is a shared calendar app made by Howbout Ltd, a venture-backed company registered in England and Wales and based in London. It is free to use, with a paid Howbout+ subscription for extra customisation and planning features.
In a paragraph
Howbout Ltd was founded in 2020 and is based in Shoreditch, London, England. Neil Tanna is its CEO and co-founder; Jake Jenner and Duncan Cowan are co-founders. It has raised More than $13 million, most recently a Series A in September 2024.
Free to quote. Please link to toolgpa.com so readers can check the facts.
Fact sheet
Company
Howbout Ltd
Founded
2020
Based in
Shoreditch, London, England
Raised
More than $13 million
Website
howbout.app
Products we list
Howbout
Ownership: Privately held
Privately held and backed by venture investors. Its terms name Howbout Ltd, a company registered in England and Wales with number 11962821; Companies House records it as a private limited company, incorporated on 25 April 2019 and active.
Leadership
NT
Neil Tanna
CEO and co-founder
JJ
Jake Jenner
Co-founder
DC
Duncan Cowan
Co-founder
Part 02 · Funding
The money
Every announced round, who put money in, and what it was last valued at
More than $13M
Raised in total, over 2 announced rounds
Howbout announced an $8 million Series A led by Goodwater Capital in September 2024, on its own blog and in TechCrunch, which put total funding at more than $13 million. UKTN reported a £1.9 million raise in November 2022.
Every announced round
September 2024Series A$8 millionLed by Goodwater Capital. With FJ Labs, Sequel, Harry Maguire, Boost Capital Partners, Angel Invest, Supernode Global, ACF, the Sidemen. howbout.app
This media kit is ToolGPA’s own summary of what Howbout Ltd’s pages, news reports, investors’ announcements and public filings said on the dates shown, with our own grades. It is not made, paid for or approved by Howbout Ltd, and Howbout Ltd’s names and logos are trademarks of their owner. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; no one can pay for a grade. Product pictures are Howbout Ltd’s own, from its website and app-store listings.