Tally in a few pages, for writers, partners and anyone curious: the facts, the people, the money, the products and the news. Put together by ToolGPA, not by Tally.
Tally is made by Tally BV, a bootstrapped company headquartered in Ghent, Belgium. Most of its form builder is free, and it earns money from Pro and Business subscriptions; its founders wrote in September 2026 that it had crossed $6 million in annual recurring revenue.
Founded
2020
Based in
Ghent
Team
10 people
Ownership
Privately held
Unofficial. Put together by ToolGPA from Tally’s own pages, news reports and our own grades, read Oct 18, 2026. Not made, paid for or approved by Tally. toolgpa.com
Part 01 · Company
The company
Who they are, the facts in one place, and the people who run it
2020
The year Tally was founded, in Ghent
In a sentence
Tally is made by Tally BV, a bootstrapped company headquartered in Ghent, Belgium. Most of its form builder is free, and it earns money from Pro and Business subscriptions; its founders wrote in September 2026 that it had crossed $6 million in annual recurring revenue.
In a paragraph
Tally was founded in 2020 and is based in Ghent, Belgium. It was founded by Marie Martens and Filip Minev. A team of 10, according to its co-founder's September 2026 update on the company blog.
Free to quote. Please link to toolgpa.com so readers can check the facts.
Fact sheet
Company
Tally
Founded
2020
Based in
Ghent, Belgium
Team
A team of 10, according to its co-founder's September 2026 update on the company blog
Website
tally.so
Products we list
Tally
Ownership: Privately held
Privately held: its media kit says the company is completely independent, self-funded and bootstrapped, and its About page calls it customer-funded.
20% of each referred customer's monthly or yearly subscription payments, up to $150 per referred user, paid through PayPal or Venmo. The referred customer gets 50% off for 3 months. Paid ads with referral links are not allowed.
Part 02 · Funding
The money
Every announced round, who put money in, and what it was last valued at
Self-funded
By its own account: no outside investors
Self-funded and bootstrapped, according to its own media kit; its About page says it is funded by its customers.
What they make
Tally, as ToolGPA grades it: five subjects, a letter for each, and a GPA.
Tally
Free form builder that works like a text document
#2 of 28 form and survey toolsFrom $24 per month, billed yearlyFree plan
2.8GPA
Our pick for anyone who wants a fuller form builder without paying. Tally is the form builder that gives away the good stuff.
CValue
AFree
BFeatures
CEase
BPlatforms
Tally’s grade as a badge for its own site, free: it updates itself and links to the review. Code at toolgpa.com/badges.
Part 04 · News
News and contacts
What they have announced lately, and every official channel
This media kit is ToolGPA’s own summary of what Tally’s pages, news reports, investors’ announcements and public filings said on the dates shown, with our own grades. It is not made, paid for or approved by Tally, and Tally’s names and logos are trademarks of their owner. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; no one can pay for a grade. Product pictures are Tally’s own, from its website and app-store listings.