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The Tally media kit

Tally in a few pages, for writers, partners and anyone curious: the facts, the people, the money, the products and the news. Put together by ToolGPA, not by Tally.

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ToolGPAMedia kit · October 2026
The company behind
Tally

Tally

Media kit

Tally is made by Tally BV, a bootstrapped company headquartered in Ghent, Belgium. Most of its form builder is free, and it earns money from Pro and Business subscriptions; its founders wrote in September 2026 that it had crossed $6 million in annual recurring revenue.

Tally, as pictured on tally.so
Founded
2020
Based in
Ghent
Team
10 people
Ownership
Privately held

Unofficial. Put together by ToolGPA from Tally’s own pages, news reports and our own grades, read Oct 18, 2026. Not made, paid for or approved by Tally. toolgpa.com

Part 01 · Company

The company

Who they are, the facts in one place, and the people who run it

2020

The year Tally was founded, in Ghent

In a sentence

Tally is made by Tally BV, a bootstrapped company headquartered in Ghent, Belgium. Most of its form builder is free, and it earns money from Pro and Business subscriptions; its founders wrote in September 2026 that it had crossed $6 million in annual recurring revenue.

In a paragraph

Tally was founded in 2020 and is based in Ghent, Belgium. It was founded by Marie Martens and Filip Minev. A team of 10, according to its co-founder's September 2026 update on the company blog.

Free to quote. Please link to toolgpa.com so readers can check the facts.

Fact sheet

Company
Tally
Founded
2020
Based in
Ghent, Belgium
Team
A team of 10, according to its co-founder's September 2026 update on the company blog
Website
tally.so
Products we list
Tally
Ownership: Privately held
Privately held: its media kit says the company is completely independent, self-funded and bootstrapped, and its About page calls it customer-funded.

Leadership

  • Marie Martens

    Co-founder

    X

  • Filip Minev

    Co-founder

    X

Referral program

20% of each referred customer's monthly or yearly subscription payments, up to $150 per referred user, paid through PayPal or Venmo. The referred customer gets 50% off for 3 months. Paid ads with referral links are not allowed.

Part 02 · Funding

The money

Every announced round, who put money in, and what it was last valued at

Self-funded

By its own account: no outside investors

Self-funded and bootstrapped, according to its own media kit; its About page says it is funded by its customers.

Tally, as pictured on tally.so

What they make

Tally, as ToolGPA grades it: five subjects, a letter for each, and a GPA.

Tally

Free form builder that works like a text document

#2 of 28 form and survey toolsFrom $24 per month, billed yearlyFree plan

2.8GPA

Our pick for anyone who wants a fuller form builder without paying. Tally is the form builder that gives away the good stuff.

  • CValue
  • AFree
  • BFeatures
  • CEase
  • BPlatforms
Tally: 2.8 GPA on ToolGPA2.8GPAGoodGraded by ToolGPA

Tally’s grade as a badge for its own site, free: it updates itself and links to the review. Code at toolgpa.com/badges.

Part 04 · News

News and contacts

What they have announced lately, and every official channel

4

Announcements since Jul 14, 2026

Lately

  1. Sep 11, 2026Faster search and a dashboard redesign
  2. Aug 27, 2026Tally in ChatGPT, Claude and Superhuman Go
  3. Aug 4, 2026Email notifications for failed integrations and import forms from files
  4. Jul 14, 2026Conditional logic redesign and accessibility improvements

Official channels

Only accounts Tally’s own site links to. No personal addresses.

Work at Tally?

This kit is ours, not yours. Here is how to make it right, and what else we have made about you.

Quoting this kit?

Name ToolGPA and link to the live page (scan the code), where every fact links to the page it was read from.

ToolGPA, "Tally Media Kit" (unofficial), read Oct 18, 2026. https://toolgpa.com/tools/tally/company

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This media kit is ToolGPA’s own summary of what Tally’s pages, news reports, investors’ announcements and public filings said on the dates shown, with our own grades. It is not made, paid for or approved by Tally, and Tally’s names and logos are trademarks of their owner. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; no one can pay for a grade. Product pictures are Tally’s own, from its website and app-store listings.