The Zapier, Inc media kit
Zapier, Inc in a few pages, for writers, partners and anyone curious: the facts, the people, the money, the products and the news. Put together by ToolGPA, not by Zapier, Inc.
Media kit
Zapier is made by Zapier, Inc., a privately held company that has worked fully remotely since it started in 2012. It earns money from subscriptions to its paid plans, sold alongside a free plan, and says more than 3.4 million businesses use it.
Unofficial. Put together by ToolGPA from Zapier, Inc’s own pages, news reports and our own grades, read Oct 18, 2026. Not made, paid for or approved by Zapier, Inc. toolgpa.com
Part 01 · Company
Who they are, the facts in one place, and the people who run it
2012
The year Zapier, Inc was founded, in Fully remote
In a sentence
Zapier is made by Zapier, Inc., a privately held company that has worked fully remotely since it started in 2012. It earns money from subscriptions to its paid plans, sold alongside a free plan, and says more than 3.4 million businesses use it.
In a paragraph
Zapier, Inc was founded in 2012 and is based in Fully remote, with people in 40 countries. Wade Foster is its co-founder and CEO; Bryan Helmig and Mike Knoop are co-founders. 800+ people across 40 countries, according to its press page. It has raised $1.3 million, most recently a Seed in October 2012. Its last reported valuation was $5 billion, in March 2021.
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Wade Foster
Co-founder and CEO
Bryan Helmig
Co-founder and CTO
Mike Knoop
Co-founder
11 open roles: 3 in sales, 3 in campaign marketing, and 1 each in finance, data, customer operations, legal and people.
Free programs for software companies that build integrations (Bronze to Platinum tiers, with App Directory leads and co-marketing), for consultancies (Solution Partners, starting at Certified Zapier Expert) and for creators. No commission rates are published.
Part 02 · Funding
Every announced round, who put money in, and what it was last valued at
$1.3M
Raised in total, over 1 announced round
Zapier says it raised $1.3 million in 2012 and has taken no further funding. TechCrunch reported the seed round in October 2012 as $1.2 million from Bessemer Venture Partners, Draper Fisher Jurvetson, Kevin Hale and other angels; the founders name Y Combinator and Bessemer.
Filled: led at least one round. As each announcement names them.
Last valuation
$5 billion
March 2021
Zapier's own press page says it was valued at $5 billion in 2021 without further funding, and links a Forbes report on the figure from March 2021.
Zapier, as ToolGPA grades it: five subjects, a letter for each, and a GPA.
Workflow automation across 9,000+ apps, with AI agents
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Our pick for anyone connecting less common apps. Got two apps that refuse to talk to each other?
Zapier’s grade as a badge for its own site, free: it updates itself and links to the review. Code at toolgpa.com/badges.
Part 04 · News
What they have announced lately, and every official channel
11
Open roles on Zapier, Inc's careers page
Only accounts Zapier, Inc’s own site links to. No personal addresses.
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ToolGPA, "Zapier, Inc Media Kit" (unofficial), read Oct 18, 2026. https://toolgpa.com/tools/zapier/company
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Compare tools at toolgpa.com ›This media kit is ToolGPA’s own summary of what Zapier, Inc’s pages, news reports, investors’ announcements and public filings said on the dates shown, with our own grades. It is not made, paid for or approved by Zapier, Inc, and Zapier, Inc’s names and logos are trademarks of their owner. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; no one can pay for a grade. Product pictures are Zapier, Inc’s own, from its website and app-store listings.
