SERP & SEO Data APIs

Contents

1. 01WelcomeWhat these tools do, how many we grade and what to know before choosing
2. 02Our top threeThe three we'd look at first, and who each one suits
3. 03What they costWhat paid plans start at, the best buy at each budget and the free plans
4. 04The gradesThe highest graded, and how the whole category does on each subject
5. 05Keep or make?Which are worth paying for, and which you could make yourself
6. 06Every toolAll of them, best graded first, with what each costs
7. 07Quick answersThe questions people ask when choosing, each answered in a line or two
8. 08About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from each tool’s own pages, their app-store listings and our grades. Every fact in it is on the SERP & SEO Data APIs page too, where it is kept up to date. Checked Oct 23, 2026.

Pull search results, keyword volumes and backlink data into your own code or sheets, priced by the request.

Before you choose, here are 7 things to know about SERP and SEO data APIs, worked out from every one we grade.

1. 1

   We grade 39 SERP and SEO data APIs

   17 of them are free or have a free plan, and 20 more let you try before paying. Everything in this guide comes from their own pages and our grades.

2. 2

   Paid plans start at $29.49 a month in the middle

   From $3 (SerpBase) to $499 (Bright Data SERP API), going by what each one's paid plans start at.

3. 3

   Best value: SerpBase

   Nothing on our chart scores higher than it without costing more.

4. 4

   0 of 39 have iPhone and Android apps

   39 run in a web browser and 1 have a Windows app. Check the one you need before you fall for anything.

5. 5

   The middle GPA is 2.4

   0 score 3.0 or higher. The highest is Apify, at 2.8.

6. 6

   Best free option: Apify

   Apify has the highest GPA of the free ones, 2.8. Scraping platform with a store of ready-made Actors, Google included.

7. 7

   39 worth keeping, 0 you could make

   By our keep-or-make rules, 39 do something you couldn't reasonably build yourself, 0 are simple enough to make with an AI app builder, and 0 are a close call.

Part 02 · Top three

Our top three

The three we'd look at first, and who each one suits

The three SERP and SEO data APIs we'd look at first. First place suits the most people; second and third are the best picks for the people it leaves out. Each has an Insider's Guide of its own.

1. 1st

   

   2.8GPA

   DataForSEO

   Free trial · from $50

   For: Developers and agencies who want search, keyword and link data

   DataForSEO returns Google, Bing, YouTube and other search results, keyword volumes from Google Ads, Bing Ads and Trends, backlinks from its own index back to 2019, site crawls and brand mentions in ChatGPT and AI Overviews. There is no subscription: the first top-up is $50, the balance never expires, and Google results cost $0.0006 each in the standard queue or $0.002 live. Know the limits: there is no free plan beyond $1 of trial credit, every API is billed its own way, search operators multiply a Google query's price by five, and results come back as JSON with no dashboard.

   The DataForSEO Insider’s Guide

2. 2nd

   

   2.8GPA

   Decodo SERP Scraping API

   Free plan · from $19/mo

   For: Developers who want search results on a free plan

   Decodo returns parsed results from Google, Bing, Yahoo, DuckDuckGo and Baidu, with People Also Ask, local packs and AI Mode answers as separate fields, set by country, language and device across 195+ locations. The free plan includes every endpoint, up to 10K pages scraped or 5K crawls a month, and paid plans start at $19 a month with /search at $0.75 per 1,000 requests. It is second because it sells search results only, with no keyword volumes or backlink data, and plans are money budgets that /search, /scrape and /crawl each spend at their own rate.

   The Decodo SERP Scraping API Insider’s Guide

3. 3rd

   

   2.8GPA

   Apify

   Free plan · from $19/mo

   For: Teams who would rather run a ready-made scraper than write one

   Apify runs scrapers called Actors in the cloud. Its own Google Search Results Scraper returns organic and paid results, People Also Ask, AI Overviews and AI Mode by country and language from $1.80 per 1,000 pages, and the store lists nearly 97,000 more, for sites such as Google Maps. The free plan gives $5 of usage a month with no card, and Starter is $19. It is third because each Actor sets its own price, so similar jobs can cost different amounts, Actors stop on Free once the $5 is spent, unspent prepaid usage expires each billing cycle, and the plan after Starter is Scale at $199.

   The Apify Insider’s Guide

Going by our grades, SerpBase gives the most for the money among SERP and SEO data APIs: no tool on this chart scores higher without costing more.

Paid plans start at a middle price of $29.49 a month across the 26 that charge, from $3 (SerpBase) to $499 (Bright Data SERP API).

4 of the 26 score above the category's average while starting at or below its middle price. 5 cost more than the middle price and score below the average.

Every tool gets five grades, A to F, each with its reason, and a GPA that averages them. Here are the 12 highest graded SERP and SEO data APIs, then how the whole category does on each subject.

Tool	Value	Free	Features	Ease	Platforms	GPA
Apify	B	B	B	C	B	2.8
DataForSEO	B	C	A	C	B	2.8
Decodo SERP Scraping API	B	B	B	C	B	2.8
SerpBase	A	C	B	C	B	2.8
Bright Data SERP API	C	B	B	C	B	2.6
ScrapingAnt	B	B	C	C	B	2.6
SEO Score API	A	C	C	C	B	2.6
Serply	A	C	C	C	B	2.6
Autom	B	C	C	C	B	2.4
Crawlbase	C	C	B	C	B	2.4
Oxylabs SERP Scraper API	C	C	B	C	B	2.4
Scrapfly	C	C	B	C	B	2.4

Some software does something you couldn’t reasonably build yourself. Some is simple enough that an AI app builder could make the core of it in an afternoon. Here’s where SERP and SEO data APIs land, by the same rules for every tool.

• 39

  Keep it

  It does something you could not reasonably make for yourself, or it costs nothing.

• 0

  Your call

  You could make the core of it, and you would give something up.

• 0

  You could make this

  What it does is the kind of thing an AI app builder makes well, and it charges every month.

Every SERP and SEO data API we grade, with its GPA and what it costs. Each one has a page of its own on toolgpa.com, with its Insider’s Guide.

1. 1ApifyFree plan · from $19/mo2.8
2. 2DataForSEOFree trial · from $502.8
3. 3Decodo SERP Scraping APIFree plan · from $19/mo2.8
4. 4SerpBaseFree trial · from $3/mo2.8
5. 5Bright Data SERP APIFree plan · from $499/mo2.6
6. 6ScrapingAntFree plan · from $19/mo2.6
7. 7SEO Score APIFree plan · from $5/mo2.6
8. 8SerplyFree trial · from $5 one-time2.6
9. 9AutomFree trial · from $50 one-time2.4
10. 10CrawlbaseFree trial · from $99/mo2.4
11. 11Oxylabs SERP Scraper APIFree trial · from $30/mo2.4
12. 12ScrapflyFree trial · from $30/mo2.4
13. 13ScrapingBeeFree trial · from $19/mo2.4
14. 14ScrapingdogFree trial · from $40/mo2.4
15. 15SearchApiFree trial · from $40/mo2.4
16. 16SerpApiFree plan · from $25/mo2.4
17. 17SerperFree trial · from $50 one-time2.4
18. 18SerpexFree trial · from $52.4
19. 19SERPHouseFree plan · from $29.99/mo2.4
20. 20SerpshotFree trial · from $19 one-time2.4
21. 21VALUE SERPFree trial · from $25 one-time2.4
22. 22ZenRowsFree plan · from $16/mo2.4
23. 23ZyteFree trial · from $100/mo2.4
24. 24Brave Search APIFree plan2.2
25. 25DomDetailerFrom $34 one-time2.2
26. 26HasDataFree plan · from $49/mo2.2
27. 27OutscraperFree plan2.2
28. 28ScavioFree trial · from $24/mo2.2
29. 29Scrape.doFree plan · from $29/mo2.2
30. 30ScraperAPIFree plan · from $44.10/mo2.2
31. 31SearchCansFree trial · from $18 one-time2.2
32. 32SerpWowFree trial · from $125/mo2.2
33. 33Scale SERPFree plan · from $23/mo2.0
34. 34Scraping RobotFree trial2.0
35. 35SerpdogFree plan2.0
36. 36serpstackFree plan · from $26.99/mo2.0
37. 37WebScrapingAPIFree trial · from $28/mo2.0
38. 38ZenserpFree plan · from $49.99/mo2.0
39. 39Keyword Tool APIFrom $68/mo1.8

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

• 3,189

  tools graded

• 94

  categories

• 426

  price changes on record

• 579

  apps priced in 12 countries