Acoustic vs Selligent (2026): which should you pick?
As of Nov 13, 2026, Selligent grades higher than Acoustic: 1.8 against 1.6 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Selligent grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Acoustic
Real-time customer engagement platform across email, SMS and push
Paid
Which one is for you
Pick Acoustic if
- Fits if you are a large sender mixing email, SMS and push
- Makes sense if you want a managed service alongside the software
Look elsewhere if
- Not for you if you want a price before you talk to anyone
- Skip it if you want to try it free, as there's no plan or trial
- Too light for personalization on Essentials, as web personalization and behavioral analytics aren't in it
- Watch out: volumes are counted annually, with Essentials at 5 million contact records and 30 recurring campaigns a year
- Watch out: extra volume, SMS short codes and deliverability audits are add-ons
Pick Selligent if
- Fits if you run a large multi-brand programme and want help from implementation experts
- Works for teams on Salesforce or Dynamics that need connectors
Look elsewhere if
- Skip it if you want a price, as none is published
- Not for you if you want a free plan or trial
- Watch out: the product sits on Zeta Global's site and may be folded into Zeta's wider offering
- Too heavy for a small team, since implementation is done with experts and partners
How we grade them
| 1.6GPAAcousticWeak | 1.8GPASelligentWeak | |
|---|---|---|
| Value for money | CNo price is published; both plans come from a conversation with the vendor, so we can't place it against the $20 category middle. | CNo price on record; the page offers a demo request form only. So a C. |
| Free plan and trial | FNo free plan and no trial is stated. You book a demo. | FNo free plan or trial is listed on the page, only a demo request form. |
| Features | CMultichannel messaging, tracking, AI and analytics, but web personalization and behavioral analytics aren't in Essentials. | CAudience building, multichannel journeys, reporting and connectors, with multi-brand use. Implementation is described as done with experts and partners. |
| Ease of use | CNo store rating on record. An enterprise platform with campaigns and data to set up. | CNo store rating on record. Implementation with in-house experts and partners means setup is not self-serve. |
| Platforms and integrations | CA web platform, with no integrations listed on the pricing page. | BWeb only, with a real connector list: Salesforce, Microsoft Dynamics, Sugar CRM, Shopify and Magento. |
| Best for | enterprise messaging across email, SMS and push | marketing automation now sold as a Zeta Global product |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Acoustic and Selligent. How we grade
Where they differ
- Acoustic also covers sMS marketing, whatsApp messaging and session replay.
- Selligent also covers workflow automation and reports.
In commonWebAI featuresMarketing automationEmail campaigns
At a glance
| Acoustic | Selligent | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Acoustic | Zeta Global |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Acoustic
- No prices are published; both plans go through a conversation with the vendor.
- Volumes are measured annually; Essentials includes 5 million contact records a year and 30 recurring campaigns a year.
- Web personalization and behavioral analytics are not in Essentials.
- Extra volume, SMS short codes, deliverability audits and managed services are sold as add-ons.
Selligent
- No prices are published; the page offers a demo request form only.
- The product now sits on Zeta Global's website, so it may be folded into Zeta's wider offering over time.
- Implementation is described as done with in-house experts and partners.
Key features
Acoustic
- Multichannel messaging
- Email, SMS, mobile push and WhatsApp, with scheduled, triggered and manual campaigns on both plans.
- Behavioral tracking
- Website and app tracking with standard and custom signals; the Advanced plan adds inferred signals and a no-code Signal Studio.
- Acoustic AI
- An assistant included in every plan that analyzes campaigns and audiences and drafts messages, campaigns or segments for review.
- Analytics and personalization
- Advanced adds session-level insights, executive dashboards and web personalization.
- Session Replay add-on
- A paid add-on for Advanced showing recorded customer sessions with rage-click and form-error signals.
Selligent
- Audience building
- A visual interface for building audiences from customer data, with AI-driven recommendations.
- Multichannel journeys
- Block-based responsive content templates and custom journey flows across channels.
- Reporting
- Real-time reporting with drill-downs to spot trends across campaigns.
- Connectors
- Connectors listed for Salesforce CRM, Microsoft Dynamics CRM, Sugar CRM, Shopify and Magento.
- Multi-brand and regional use
- Multi-brand management, multiple geographies and languages, and user rights management.
Plans
Acoustic
Pricing could not be confirmed. See acoustic.com.
Selligent
Pricing could not be confirmed. See zetaglobal.com.
Common questions
Which is cheaper, Acoustic or Selligent?
As of Nov 13, 2026, Acoustic has no price we could confirm, and Selligent has no price we could confirm.
Which has a free plan, Acoustic or Selligent?
As of Nov 13, 2026, neither Acoustic nor Selligent has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.