Dotdigital vs Selligent (2026): which should you pick?
As of Nov 13, 2026, Dotdigital grades higher than Selligent: 2.0 against 1.8 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Dotdigital grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Dotdigital
Cross-channel marketing automation for ecommerce and B2B teams
Paid
Which one is for you
Pick Dotdigital if
- Fits if you run an online store on Shopify, BigCommerce or Adobe Commerce
- Makes sense if you want email and other channels from one vendor
Look elsewhere if
- Skip it if you want a published price, as we could not confirm one
- Not for you if you want a free plan or trial, because none is shown
- Watch out: loyalty is a separate product from the main platform
- Watch out: the home page does not say which plans include the AI agents
- Skip it if all you send is a monthly newsletter
Pick Selligent if
- Fits if you run a large multi-brand programme and want help from implementation experts
- Works for teams on Salesforce or Dynamics that need connectors
Look elsewhere if
- Skip it if you want a price, as none is published
- Not for you if you want a free plan or trial
- Watch out: the product sits on Zeta Global's site and may be folded into Zeta's wider offering
- Too heavy for a small team, since implementation is done with experts and partners
How we grade them
| 2.0GPADotdigitalFair | 1.8GPASelligentWeak | |
|---|---|---|
| Value for money | CNo price could be confirmed, because the vendor's pricing pages refused automated reads. Nothing on record to set against the category. | CNo price on record; the page offers a demo request form only. So a C. |
| Free plan and trial | FThe pages that could be read state no free plan or trial. | FNo free plan or trial is listed on the page, only a demo request form. |
| Features | BMarketing automation, several channels, AI agents and an MCP server. The listing shows no gap in the core job, though loyalty is a separate product. | CAudience building, multichannel journeys, reporting and connectors, with multi-brand use. Implementation is described as done with experts and partners. |
| Ease of use | CWeb, with channels and a catalogue to connect. No rating on record. | CNo store rating on record. Implementation with in-house experts and partners means setup is not self-serve. |
| Platforms and integrations | BWeb only, with Shopify, BigCommerce, Adobe Commerce, Salesforce, Microsoft Dynamics, Oracle, Shopware and Trustpilot connections. | BWeb only, with a real connector list: Salesforce, Microsoft Dynamics, Sugar CRM, Shopify and Magento. |
| Best for | retail and ecommerce brands with a sales call | marketing automation now sold as a Zeta Global product |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Dotdigital and Selligent. How we grade
Where they differ
- Dotdigital also covers sMS marketing and whatsApp messaging.
- Selligent also covers workflow automation and reports.
In commonWebAI featuresMarketing automationEmail campaigns
At a glance
| Dotdigital | Selligent | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | dotdigital EMEA Limited | Zeta Global |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Dotdigital
- Prices could not be confirmed: the vendor's pricing pages refused automated reads, so none are listed.
- The pages that could be read state no free plan or trial.
- Loyalty is a separate product, and the home page does not say which plans include the AI agents.
Selligent
- No prices are published; the page offers a demo request form only.
- The product now sits on Zeta Global's website, so it may be folded into Zeta's wider offering over time.
- Implementation is described as done with in-house experts and partners.
Key features
Dotdigital
- Marketing automation
- Customer journeys that trigger messages, such as cart recovery emails and SMS offer reminders, from one platform.
- Channels
- Email, SMS/MMS, WhatsApp, mobile app push, web personalization and ads and retargeting.
- AI agents
- A Segment Agent that builds audiences from a plain description and a Content Agent that writes messaging for any channel.
- MCP server
- A Model Context Protocol server that lets an AI tool read Dotdigital results and add leads to a list.
- Loyalty and retention
- A loyalty product for rewarding and retaining customers, sold alongside the marketing platform.
Selligent
- Audience building
- A visual interface for building audiences from customer data, with AI-driven recommendations.
- Multichannel journeys
- Block-based responsive content templates and custom journey flows across channels.
- Reporting
- Real-time reporting with drill-downs to spot trends across campaigns.
- Connectors
- Connectors listed for Salesforce CRM, Microsoft Dynamics CRM, Sugar CRM, Shopify and Magento.
- Multi-brand and regional use
- Multi-brand management, multiple geographies and languages, and user rights management.
Plans
Dotdigital
Pricing could not be confirmed. See dotdigital.com.
Selligent
Pricing could not be confirmed. See zetaglobal.com.
Common questions
Which is cheaper, Dotdigital or Selligent?
As of Nov 13, 2026, Dotdigital has no price we could confirm, and Selligent has no price we could confirm.
Which has a free plan, Dotdigital or Selligent?
As of Nov 13, 2026, neither Dotdigital nor Selligent has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.