Dotdigital vs Omnisend (2026): which should you pick?

Pick Dotdigital if

• Fits if you run an online store on Shopify, BigCommerce or Adobe Commerce
• Makes sense if you want email and other channels from one vendor

Look elsewhere if

• Skip it if you want a published price, as we could not confirm one
• Not for you if you want a free plan or trial, because none is shown
• Watch out: loyalty is a separate product from the main platform
• Watch out: the home page does not say which plans include the AI agents
• Skip it if all you send is a monthly newsletter

Pick Omnisend if

• Fits if you run a Shopify, WooCommerce, BigCommerce or Wix store and want cart emails without building them
• Works for shops leaving another tool, as Omnisend moves it over free in about five days

Look elsewhere if

• Pricey if lots of people get your automated emails, since all of them count toward the bill
• Skip it if you don't run an online store, as most of what you pay for is shop tools
• Tight if you want texts on Standard, as SMS needs the $59 Pro plan and is billed per message
• Watch out: Standard caps email at 12 times your list, and personalized content is an add-on from $5 a month
• Not for you if you want a public API, as none is listed

Dotdigital

• Prices could not be confirmed: the vendor's pricing pages refused automated reads, so none are listed.
• The pages that could be read state no free plan or trial.
• Loyalty is a separate product, and the home page does not say which plans include the AI agents.

Omnisend

• Billing counts everyone who received an automated message, subscribed or not; only unsubscribed contacts are excluded.
• Standard caps email at 12 times your list size; Pro is unlimited subject to fair use of up to 60 times the list.
• SMS needs the Pro plan and is billed per message by country: $0.009 to $0.007 per US message depending on volume.
• On Standard, personalized content and personalized send time are add-ons from $5 a month each.

Dotdigital

Marketing automation

Customer journeys that trigger messages, such as cart recovery emails and SMS offer reminders, from one platform.

Channels

Email, SMS/MMS, WhatsApp, mobile app push, web personalization and ads and retargeting.

AI agents

A Segment Agent that builds audiences from a plain description and a Content Agent that writes messaging for any channel.

MCP server

A Model Context Protocol server that lets an AI tool read Dotdigital results and add leads to a list.

Loyalty and retention

A loyalty product for rewarding and retaining customers, sold alongside the marketing platform.

Omnisend

E-commerce automations

Pre-built workflows for cart abandonment, order and shipping confirmation, welcome series and post-purchase, with splits and custom-event triggers.

Store-aware email builder

Drag-and-drop emails with product blocks imported from your store, recommended products and unique discount codes synced with the shop.

SMS and web push

Text messages and browser push notifications can sit in the same workflows and campaigns as email. SMS is charged per message on top of the plan.

Sign-up forms

Pop-ups, exit-intent forms, an always-visible sign-up box, a prize wheel and landing pages, with A/B testing and Forms AI to draft them.

Shopper segments and ad audiences

Segments by shopping history, engagement and lifecycle stage, synced to Facebook Custom Audiences and Google Customer Match for ads.

Free migration

Omnisend moves lists, automations, forms, segments and templates from your old tool in about five days at no charge.

Dotdigital

Pricing could not be confirmed. See dotdigital.com.

Omnisend

• Free$0

  250 contacts, 500 emails and 500 web push notifications a month, free migration and 24/7 support.

• Standard$16

  per month for up to 500 contacts, billed monthly

  6,000 emails a month (12 times the list), Forms AI and Reports AI. $11.20 a month for the first 3 months if paid upfront. $132 a month at 10,000 contacts.

• Pro$59

  per month for up to 2,500 contacts, billed monthly

  Unlimited email, SMS from $0.007, dynamic content and AI product picks. $41.30 a month for the first 3 months if paid upfront. $150 a month at 10,000 contacts.

• CustomCustom

  For more than 150,000 active profiles: a custom contact count and unlimited email, agreed with the sales team.

Dotdigital

No public discounts listed.

Omnisend

• Other savings

  30% off the first 3 months, paid upfront

  Paying 3 months upfront takes 30% off: Standard at 500 contacts costs $33.60 instead of $48 and Pro $123.90 instead of $177, then monthly billing at the full price.