Dotdigital vs Klaviyo (2026): which should you pick?
As of Nov 12, 2026, Klaviyo grades higher than Dotdigital: 2.4 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Klaviyo grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Dotdigital
Cross-channel marketing automation for ecommerce and B2B teams
Paid
Klaviyo
Email, text and push marketing built on online-store customer data
Free plan · from $20/mo
Which one is for you
Pick Dotdigital if
- Fits if you run an online store on Shopify, BigCommerce or Adobe Commerce
- Makes sense if you want email and other channels from one vendor
Look elsewhere if
- Skip it if you want a published price, as we could not confirm one
- Not for you if you want a free plan or trial, because none is shown
- Watch out: loyalty is a separate product from the main platform
- Watch out: the home page does not say which plans include the AI agents
- Skip it if all you send is a monthly newsletter
Pick Klaviyo if
- Fits if you run a Shopify shop and want emails driven by what people buy
- Works for brands that want email and texts in the same flows, with revenue shown per campaign
Look elsewhere if
- Pricey if your list grows fast, at $150 a month for 10,000 profiles, and the plan moves up by itself
- Skip it if you just want a newsletter, as that's a lot of store tool to pay for
- Tight if you stay free, since 500 sends a month is two emails to a 250-person list, and sending halts past it
- Watch out: texts cost extra per send, Composer AI past the allowance is $10 per 1,000 credits, and support packages start at $500
- Not for you if you want funnel and cohort reports without paying for the Personalization add-on
How we grade them
| 2.0GPADotdigitalFair | 2.4GPAKlaviyoFair | |
|---|---|---|
| Value for money | CNo price could be confirmed, because the vendor's pricing pages refused automated reads. Nothing on record to set against the category. | C$20 a month for 500 active profiles, at the dearer end of what email tools start at, and $150 a month at 10,000. Texts and other mobile messages are billed per send on top, and the plan moves up by itself as your list grows. |
| Free plan and trial | FThe pages that could be read state no free plan or trial. | CFree for 250 active profiles and 500 email sends a month, with $5 of mobile messages and $5 of Composer AI each month. That's room to set up a new shop. Go over and sending stops until the next cycle or an upgrade. |
| Features | BMarketing automation, several channels, AI agents and an MCP server. The listing shows no gap in the core job, though loyalty is a separate product. | BShopper profiles fed by 350+ integrations, flows, campaigns, forms, product picks, SMS, WhatsApp and push, revenue reports and benchmarks. It covers the whole job for a store. Funnels and cohort reports need the Personalization add-on. |
| Ease of use | CWeb, with channels and a catalogue to connect. No rating on record. | CNo App Store rating on record. Connecting your store and building flows and segments takes real setup in the web app, with templates on every plan. |
| Platforms and integrations | BWeb only, with Shopify, BigCommerce, Adobe Commerce, Salesforce, Microsoft Dynamics, Oracle, Shopware and Trustpilot connections. | BWeb only, but 350+ integrations including Shopify, WooCommerce and Wix, plus ChatGPT and Claude, and an API. No desktop app is listed. |
| Best for | retail and ecommerce brands with a sales call | online stores that market from order data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Dotdigital and Klaviyo. How we grade
Where they differ
- Dotdigital also covers sMS marketing and whatsApp messaging.
- Klaviyo also covers forms and reports.
In commonWebAI featuresMarketing automationEmail campaigns
At a glance
| Dotdigital | Klaviyo | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | Not published | $20 per month for up to 500 active profiles, billed monthly |
| Free plan | None | Up to 250 active profiles and 500 email sends a month, $5 of mobile messages and $5 of Composer usage a month, and email support for the first 60 days. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | dotdigital EMEA Limited | Klaviyo |
| Price read from | Not confirmed | klaviyo.com |
| Checked | Nov 12, 2026 | Oct 17, 2026 |
Worth knowing
Dotdigital
- Prices could not be confirmed: the vendor's pricing pages refused automated reads, so none are listed.
- The pages that could be read state no free plan or trial.
- Loyalty is a separate product, and the home page does not say which plans include the AI agents.
Klaviyo
- The Free plan stops at 250 active profiles and 500 sends a month; sending halts until the next cycle or an upgrade.
- Price follows active profiles, and accounts move automatically to a higher plan as the list grows.
- Text and other mobile messages cost extra per send, priced by destination with carrier fees included.
- Composer usage beyond the plan allowance is billed at $10 per 1,000 credits; paid support packages start at $500 a month.
Key features
Dotdigital
- Marketing automation
- Customer journeys that trigger messages, such as cart recovery emails and SMS offer reminders, from one platform.
- Channels
- Email, SMS/MMS, WhatsApp, mobile app push, web personalization and ads and retargeting.
- AI agents
- A Segment Agent that builds audiences from a plain description and a Content Agent that writes messaging for any channel.
- MCP server
- A Model Context Protocol server that lets an AI tool read Dotdigital results and add leads to a list.
- Loyalty and retention
- A loyalty product for rewarding and retaining customers, sold alongside the marketing platform.
Klaviyo
- Unified customer profiles
- Each shopper's browsing, order and engagement history sits in one profile, synced from more than 350 integrations and used for real-time segments.
- Flows and campaigns
- Email and flow templates, web sign-up forms and personalized product recommendations are on every plan, including Free.
- Mobile messaging
- SMS, MMS, WhatsApp, RCS and mobile push sit alongside email in the same flows, billed per message on top of the email plan.
- Composer AI agent
- Composer reviews flows, segments and forms and drafts campaigns from a prompt. Free accounts get $5 of usage a month; a $20 monthly add-on gives four times as much.
- Reports and benchmarks
- Dashboards, campaign revenue attribution and peer benchmarks on every plan. Funnels, cohort reports and custom attribution need the Personalization add-on.
- Customer service tools
- Customer Agent answers shopper questions with AI (first 50 resolutions free) and Helpdesk handles tickets, with a 30-day free trial.
Plans
Dotdigital
Pricing could not be confirmed. See dotdigital.com.
Klaviyo
Free$0
250 active profiles, 500 email sends a month, $5 of mobile messages a month. Emails carry the Klaviyo logo.
Email$20
per month for up to 500 active profiles, billed monthly
5,000 sends a month, logo removed, generative AI and predictive analytics. Price rises with the list: $150 a month at 10,000 profiles.
EnterpriseCustom
Standard and Advanced packages priced by active profiles through sales, with sends bought separately by usage.
Ways to pay less
Dotdigital
No public discounts listed.
Klaviyo
- Other savings
$19 off the first month of the Email plan
A one-time $19 credit on the first month of the $20 Email plan for accounts with no paid Klaviyo plan in the past 12 months. Valid through November 30, 2026.
Common questions
Which is cheaper, Dotdigital or Klaviyo?
As of Nov 12, 2026, Dotdigital has no price we could confirm, and Klaviyo starts at $20 per month for up to 500 active profiles, billed monthly.
Which has a free plan, Dotdigital or Klaviyo?
As of Nov 12, 2026, only Klaviyo has a free plan. Dotdigital does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.