AdManage vs Smartly (2026): which should you pick?
As of Nov 12, 2026, AdManage and Smartly share a 1.6 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about platforms, where AdManage grades higher, or value for money, where Smartly does.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
AdManage
Bulk ad launching and reporting across Meta, TikTok, Google and more
Which one is for you
Pick AdManage if
- Fits if you launch the same creatives across many ad sets and want bulk tools
- Works for agencies running several ad accounts
Look elsewhere if
- Pricey if you have one small account, at £199.99 a month
- Skip it if you want to try before paying, as there is no free plan or trial
- Watch out: you pay per ad account, with extra accounts at £99.99 each
- Watch out: prices are in pounds and no dollar price was found
- Watch out: Slack support starts at In-house and a dedicated manager at Agency
Pick Smartly if
- Fits if you are a large advertising team that wants creative, media and measurement together
- Makes sense if you buy through sales and a demo
Look elsewhere if
- Skip it if you want a price before talking to anyone: none is shown
- Not for you if you are a small team, as the site shows no self-serve or free plan
- Watch out: which channels and features come with each suite is not itemized
- Tight if you want to compare features first, since little detail is public
How we grade them
| 1.6GPAAdManageWeak | 1.6GPASmartlyWeak | |
|---|---|---|
| Value for money | D£199.99 a month for 1 ad account and 2 team members, around $250 and in the dearest tenth of ad tools. Each extra account is £99.99 a month, and 5 accounts cost £499.99. | CNo price is published, which is where unpublished prices sit. Access starts with a demo request. |
| Free plan and trial | FNothing free: no plan and no trial on record. | FNothing free: no plan and no trial on record, and the site shows no self-serve option. |
| Features | CBulk ad launching, automation rules, creative reporting, AI creative tools and an API. Rules are limited to one on Essential, and the pricing page lists the API on only two of four plans. | CCreative, media and intelligence suites, channel coverage and team solutions. The pages do not itemize what each suite includes. |
| Ease of use | CNo store rating on record. You connect ad accounts and learn its launcher and rules before it pays off. | CNo store rating on record. A sales-led rollout comes before use. |
| Platforms and integrations | BA web app that works with Meta, TikTok and Google Ads, Google Drive, Dropbox, Frame.io, AppsFlyer and Triple Whale, with an API and MCP. | CA web platform. No integrations list, API or apps were found. |
| Best for | launching ads in bulk across Meta, TikTok and Google | enterprise ad creative, media and measurement |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AdManage and Smartly. How we grade
Where they differ
At a glance
| AdManage | Smartly | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | £199.99 per month for 1 ad account | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | AdManage.ai | Smartly.io Solutions Oy |
| Price read from | admanage.ai | Not confirmed |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
AdManage
- Prices are shown in British pounds (GBP); no US dollar price was found on the pricing page.
- The fee is per ad account: Essential adds extra accounts at £99.99 a month each.
- API access is listed on Essential and Enterprise on the pricing page; In-house and Agency do not list it.
- Slack support starts at In-house, and a dedicated account manager at Agency.
Smartly
- No prices are published on the pages read; access starts with a demo request, so cost is unknown.
- Built for larger advertising teams; the site shows no self-serve or free plan.
- Which ad channels and features come with each suite is not itemized publicly.
Key features
AdManage
- Bulk ad launcher
- Launch many ads at once to 15 channels, including Meta, TikTok, Google Ads, Snapchat, Pinterest, Reddit, X and LinkedIn, from uploads, Google Sheets or CSV, or cloud storage such as Google Drive, Dropbox and Frame.io.
- Automations
- Rules, AI grouping and naming templates, with the number of rules set by plan.
- Creative reporting
- Reporting on every ad in one place, with benchmarks and connections to AppsFlyer and Triple Whale.
- AI creative and research
- Makes new creative with AI credits, and offers a 13.5M+ ad library through AdScan and Brand Spy, and an assistant called Ask Ada.
- MCP and API
- Launch ads from Claude through MCP. API access is included on Essential and Enterprise.
Smartly
- Smartly Creative
- Builds, personalizes and scales ad creative across platforms, with an AI Studio for personalized content and generative AI for production.
- Smartly Media
- Launches, manages and updates campaigns across channels with automation, aimed at scaling work without adding manual effort.
- Smartly Intelligence
- Brings planning, performance and measurement signals into one view to guide where to invest and scale.
- Channel coverage
- Solution pages cover social media, conversational commerce, connected TV across 200+ streaming services, the open web via DSPs, and video.
- Team-based solutions
- Separate pages for agency, performance, brand, creative and B2B teams describe how the suites fit each workflow.
Plans
AdManage
Essential£199.99
per month for 1 ad account, 2 team members
1 workspace, API access, 1 Meta monitoring or comments rule, and 1,000 monthly AI credits (up to 250 AI images). Extra accounts are £99.99 a month each. 7-day money-back guarantee.
In-house£499.99
per month for 5 ad accounts
10 automation rules with unlimited runs, Slack support and 2,500 monthly AI credits (up to 625 AI images). 30-day money-back guarantee; annual agreements available.
Agency£999.99
per month for 10 ad accounts
Unlimited rules and runs, Slack support and a dedicated account manager, and 5,000 monthly AI credits (up to 1,250 AI images). 30-day refund guarantee; annual deals.
EnterpriseCustom
Unlimited ad accounts, dedicated account manager, priority support, a guaranteed SLA, audit logs and API access. Sold through sales.
Smartly
Pricing could not be confirmed. See smartly.io.
Common questions
Which is cheaper, AdManage or Smartly?
As of Nov 12, 2026, AdManage starts at £199.99 per month for 1 ad account, and Smartly has no price we could confirm.
Which has a free plan, AdManage or Smartly?
As of Nov 12, 2026, neither AdManage nor Smartly has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.