AdManage vs Foreplay (2026): which should you pick?
As of Nov 12, 2026, Foreplay grades higher than AdManage: 2.0 against 1.6 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Foreplay grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AdManage
Bulk ad launching and reporting across Meta, TikTok, Google and more
Foreplay
Save, search and track competitors' ads, and report on your own
Which one is for you
Pick AdManage if
- Fits if you launch the same creatives across many ad sets and want bulk tools
- Works for agencies running several ad accounts
Look elsewhere if
- Pricey if you have one small account, at £199.99 a month
- Skip it if you want to try before paying, as there is no free plan or trial
- Watch out: you pay per ad account, with extra accounts at £99.99 each
- Watch out: prices are in pounds and no dollar price was found
- Watch out: Slack support starts at In-house and a dedicated manager at Agency
Pick Foreplay if
- Fits if you collect ads you like and want them saved with transcripts and landing pages
- Works for agencies watching dozens of rival brands, on Agency at $389 a month billed annually
Look elsewhere if
- Skip it if you want ads made for you, as it only finds them and turns them into briefs
- Tight if you're on Basic, which has no rival tracking or reports on your own ads
- Not for you if you want to try it without handing over a card, as the trial charges when it ends
- Pricey if your team grows: extra users are $20 a month each, and each extra Lens brand is $50
- Watch out: Spyder tracks Meta ads only, and Lens reads Meta and TikTok accounts only
How we grade them
| 1.6GPAAdManageWeak | 2.0GPAForeplayFair | |
|---|---|---|
| Value for money | D£199.99 a month for 1 ad account and 2 team members, around $250 and in the dearest tenth of ad tools. Each extra account is £99.99 a month, and 5 accounts cost £499.99. | CGraded against the ad research tools it's listed with. Basic, enough for one person saving and searching ads, is $49 a month billed annually ($59 monthly). Tracking rivals and reporting on your own ads needs Workflow at $149, though that doesn't rise with ad spend. |
| Free plan and trial | FNothing free: no plan and no trial on record. | DNo free plan. Every self-serve plan has a 7-day trial, but the pricing page says you enter a card to start and are charged when it ends unless you cancel. |
| Features | CBulk ad launching, automation rules, creative reporting, AI creative tools and an API. Rules are limited to one on Essential, and the pricing page lists the API on only two of four plans. | CSwipe File, Discovery search of 200M+ saved ads, Spyder tracking of rivals' Meta ads with up to 3 years of history, Lens reports and AI briefs. It covers research, but it doesn't make finished ads, and Spyder and Lens aren't on Basic. |
| Ease of use | CNo store rating on record. You connect ad accounts and learn its launcher and rules before it pays off. | CNo rating on record. Saving an ad with the Chrome extension is a click, but boards, brand tracking and connecting ad accounts for Lens take some setting up. |
| Platforms and integrations | BA web app that works with Meta, TikTok and Google Ads, Google Drive, Dropbox, Frame.io, AppsFlyer and Triple Whale, with an API and MCP. | BWeb, iPhone and Android apps and a Chrome extension, saving from the Meta Ad Library, Instagram and more. Lens reads Meta and TikTok accounts, and an MCP server and API come from Workflow. No desktop app. |
| Best for | launching ads in bulk across Meta, TikTok and Google | saving and searching competitors' ads |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AdManage and Foreplay. How we grade
Price against what you get
AdManage starts at about $267.96 a month and scores 2.3 out of 4 on features, ease of use and platforms. Foreplay starts at $49 a month and scores 2.3.
They score the same, and Foreplay starts $218.96 a month lower. Of the other ad creative and reporting tools on the chart, 7 score higher than AdManage for less, and 5 score higher than Foreplay for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AdManage also covers workflow automation and ad creative.
At a glance
| AdManage | Foreplay | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | £199.99 per month for 1 ad account | $49 per month, billed annually ($59 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | 7-day free trial on every self-serve plan |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | AdManage.ai | Foreplay, Inc. |
| Price read from | admanage.ai | foreplay.co |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
AdManage
- Prices are shown in British pounds (GBP); no US dollar price was found on the pricing page.
- The fee is per ad account: Essential adds extra accounts at £99.99 a month each.
- API access is listed on Essential and Enterprise on the pricing page; In-house and Agency do not list it.
- Slack support starts at In-house, and a dedicated account manager at Agency.
Foreplay
- Basic has no competitor tracking or analytics of your own ads; Spyder and Lens start on Workflow.
- Extra users cost $20 a month each on every plan, and each extra Lens brand $50.
- Lens reads Meta and TikTok ad accounts; Spyder tracks Meta ads.
- Prices do not rise with ad spend: Lens has unlimited ad spend and history on every plan that includes it.
Key features
AdManage
- Bulk ad launcher
- Launch many ads at once to 15 channels, including Meta, TikTok, Google Ads, Snapchat, Pinterest, Reddit, X and LinkedIn, from uploads, Google Sheets or CSV, or cloud storage such as Google Drive, Dropbox and Frame.io.
- Automations
- Rules, AI grouping and naming templates, with the number of rules set by plan.
- Creative reporting
- Reporting on every ad in one place, with benchmarks and connections to AppsFlyer and Triple Whale.
- AI creative and research
- Makes new creative with AI credits, and offers a 13.5M+ ad library through AdScan and Brand Spy, and an assistant called Ask Ada.
- MCP and API
- Launch ads from Claude through MCP. API access is included on Essential and Enterprise.
Foreplay
- Swipe File
- Save ads from the Meta Ad Library, Instagram and other sources into shared boards, with automatic transcripts, landing page screenshots and live status.
- Discovery
- Searches 200M+ ads saved by Foreplay users, sorted by how long they have run, with AI search and analysis of emotion and target persona.
- Spyder competitor tracking
- Tracks every Meta ad a competitor launches around the clock, with up to 3 years of ad history, creative tests, top hooks and landing pages.
- Lens creative analytics
- Connects your Meta and TikTok ad accounts for top-performer and comparison reports, creative scores and a testing dashboard, with no ad-spend limit.
- Briefs
- Turns saved inspiration into shareable briefs with an AI script writer, brand profiles and a storyboard generator.
- MCP and API
- Brings saved ads and reports into Claude, ChatGPT and other tools through an MCP server or the API, from the Workflow plan.
Plans
AdManage
Essential£199.99
per month for 1 ad account, 2 team members
1 workspace, API access, 1 Meta monitoring or comments rule, and 1,000 monthly AI credits (up to 250 AI images). Extra accounts are £99.99 a month each. 7-day money-back guarantee.
In-house£499.99
per month for 5 ad accounts
10 automation rules with unlimited runs, Slack support and 2,500 monthly AI credits (up to 625 AI images). 30-day money-back guarantee; annual agreements available.
Agency£999.99
per month for 10 ad accounts
Unlimited rules and runs, Slack support and a dedicated account manager, and 5,000 monthly AI credits (up to 1,250 AI images). 30-day refund guarantee; annual deals.
EnterpriseCustom
Unlimited ad accounts, dedicated account manager, priority support, a guaranteed SLA, audit logs and API access. Sold through sales.
Foreplay
Basic$49
per month, billed annually ($59 billed monthly)
1 user: Swipe File with the Chrome extension and mobile app, Discovery search of 200M+ ads, and Briefs. No competitor tracking or analytics.
Workflow$149
per month, billed annually ($175 billed monthly)
5 users, Spyder for 15 competitor brands (unlimited on annual), Lens analytics for 1 brand, and MCP and API access.
Agency$389
per month, billed annually ($459 billed monthly)
10 users, Spyder for 50 brands (unlimited on annual), Lens for 10 brands, white-label sharing.
EnterpriseCustom
Sold through sales: unlimited users and usage, priority in-app or Slack support and early access to new features.
Ways to pay less
AdManage
No public discounts listed.
Foreplay
- Annual discount
Save about 15% and get unlimited Spyder yearly
Billed annually, Basic is $49 a month instead of $59, Workflow $149 instead of $175 and Agency $389 instead of $459, and Spyder brand tracking becomes unlimited.
Common questions
Which is cheaper, AdManage or Foreplay?
As of Nov 12, 2026, Foreplay is cheaper to start with: $49 a month, against about $267.96 a month for AdManage. AdManage starts at £199.99 per month for 1 ad account, and Foreplay starts at $49 per month, billed annually ($59 billed monthly).
Which has a free plan, AdManage or Foreplay?
As of Nov 12, 2026, neither AdManage nor Foreplay has a free plan. Foreplay has a free trial.
Which platforms do AdManage and Foreplay run on?
As of Nov 12, 2026, only Foreplay lists iOS and Android apps and a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.