Birch
Rules that manage and report on ad accounts, formerly Revealbot
Birch report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for rules that pause and scale ads for you
Birch, which used to be Revealbot, watches your ad accounts and acts on rules you set, pausing, scaling or adjusting ads as often as every 15 minutes. You can even describe a rule in a sentence. Pro, the plan with rules, is $91 a month billed annually up to $10K of spend, and it doesn't design ads.
Who Birch is for
- Great if you check your ads all day and want rules to pause and scale them for you
- Handy when you run several Meta ad accounts and launch ads in bulk from Drive
- Good for app marketers who act on AppsFlyer, Adjust or Hyros numbers
Who Birch is not for
- Skip it if you need ads made for you, as it only manages ads you already run
- Tight if you pay monthly and your spend jumps, since overages of up to 1% apply
- Not for you if you want to study rivals' ads, which it doesn't do
Why Birch gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyGraded against the reporting tools it's listed with. Up to $10K of monthly ad spend, Pro, the plan with rules, is $91 a month billed annually ($99 monthly), about level with Madgicx and under Superads and Atria at that spend. Essential is $45 but has no rules. Annual billing also drops the overage fees.
- CFree plan and trialNo free plan, but a 14-day trial of every feature with no card. When it ends, your rules and reports switch off until you pick a plan.
- CFeaturesRules with nested conditions across Meta, Google, TikTok and Snapchat, AI that writes rules from a sentence, creative rankings and bulk launching. It does that job fully, but it's a narrower job: it doesn't make ads or track rivals', and rules need Pro.
- CEase of useNo rating on record. Birch AI can turn a sentence into a rule, which helps, but you still connect accounts and think through conditions before it does anything for you.
- BPlatforms and integrationsWeb only, with no apps. It runs rules on Meta, Google, TikTok and Snapchat ads, posts to Slack and Google Sheets, takes Google Analytics, AppsFlyer, Adjust and Hyros data, and has an MCP server.
What these grades rest on. Graded from this listing, whose facts were read from Birch's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/birch#review"><img src="https://toolgpa.com/badge/birch.svg" alt="Birch: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Birch stands among ad creative and reporting tools
Birch's GPA of 2.2 is higher than 4 of the 11 other ad creative and reporting tools we grade, and level with 3.
It stands best on platforms and integrations (B, above 1 of 11) and worst on features (C, above 0).
Its paid plans start at $0.83 a month when paid by the year, against a middle price of $19 for the category: 1 of the 10 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 12 ad creative and reporting tools we grade, cut by the letter each got. Birch’s own letter is outlined.
- CValue for moneyAbove 2 of 11, level with 8
- CFree plan and trialAbove 4 of 11, level with 7
- CFeaturesAbove 0 of 11, level with 7
- CEase of useAbove 0 of 11, level with 10
- BPlatforms and integrationsAbove 1 of 11, level with 10
Price against what you get
Each dot is one of 11 ad creative and reporting tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Birch, or make your own?
Keep it
To replace Birch you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
It costs $10 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Connections to other products, each kept working as those products change.
- Connections that pull numbers from dozens of other services.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Birch’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Birch?
Birch, formerly Revealbot, reports on and automates ad accounts on Meta, Google, TikTok and Snapchat. Rules checked as often as every 15 minutes pause, scale or adjust ads by conditions you set, and Birch AI can build a rule from a plain sentence. Explorer ranks creatives and spots tired ads, and Launcher and Stage build ads in bulk from your own media. It does not design ads. Prices follow your monthly ad spend.
Birch is a paid product with a free trial, starting at $45 per month up to $10K ad spend, billed annually ($49 billed monthly). See every plan
Good for
- Media buyers managing many Meta ad accounts by rules instead of by hand
- App and e-commerce teams that act on attribution data from AppsFlyer, Adjust or Hyros
- Agencies launching ads in bulk from Drive folders
Worth knowing
- Prices step up with combined monthly ad spend; monthly billing adds overages of up to 1% of spend above the limit, while annual billing has none.
- Automated rules, Explorer and the launch tools need Pro; Essential stops at $150K a month of ad spend.
- Hub, its server-side tracking for Meta, is priced separately per gateway: free to 10,000 events a month, then from $10 for 500,000.
- It manages and reports on ads you already run; it does not generate ad images or videos.
Key features
- Automated rules
- Nested conditions and 20+ actions across Meta, Google, TikTok and Snapchat, checked as often as every 15 minutes, with custom metrics and AppsFlyer, Adjust or Hyros data.
- Birch AI
- Turns a sentence into a working rule using your business context, and answers questions about account health and where to scale.
- Explorer
- Ranks ads and creative groups by performance, flags creative fatigue and finds top assets, with Google Analytics and attribution data mixed in.
- Launcher and Stage
- Uploads creatives in bulk from Google Drive and builds ad sets from combinations of them by duplicating your existing setups.
- Reports and Slack alerts
- Campaign performance reports and rule alerts posted to Slack channels, where reports can also be called up on request.
- MCP server
- Opens your Birch account to Claude and other assistants that support MCP, so it can be queried from scripts or your own tools.
Birch pricing
- Starts at
- $45 per month up to $10K ad spend, billed annually ($49 billed monthly)
- Free plan
- None
- Free trial
- 14-day free trial of all features, no credit card required
| Plan | Price | What you get |
|---|---|---|
| Essential | $45per month up to $10K ad spend, billed annually ($49 billed monthly) | Workspaces, reports, post boosting and Slack updates; no automated rules. Rises with spend: $458 a month billed annually up to $150K, its ceiling. |
| Pro | $91per month up to $10K ad spend, billed annually ($99 billed monthly) | Adds automated rules, Explorer, Launcher, Stage, custom metrics and audiences, and live chat. $733 a month billed annually up to $150K ad spend. |
| Enterprise | Custom | Sold through sales for spend over $500K a month: no limits or overages, custom Stage limits, onboarding and setup help, premium support. |
Read from bir.ch on Oct 18, 2026. Prices change, so confirm with Birch before you buy.
Ways to pay less
- Annual discountAbout 8% off with annual billing
Paid yearly, Pro up to $10K ad spend is $1,090 ($91 a month) against $99 monthly, and Essential $540 ($45 a month) against $49. Annual plans carry no overage fees.
Stated on bir.ch
Works with
- Meta Ads
- Google Ads
- TikTok Ads
- Snapchat Ads
- Slack
- Google Sheets
- Google Analytics
- AppsFlyer
Birch alternatives
- Birch vs Madgicx
Free trial · from $32/mo
- Birch vs Motion
Free trial · from $999/mo
- Birch vs Atria
Free plan · from $129/mo
- Birch vs Superads
Free trial · from $125/mo
Common questions
Is Birch free?
No, Birch is a paid product, but you can try it first. 14-day free trial of all features, no credit card required.
How much does Birch cost?
Birch lists 3 plans. Essential: $45 per month up to $10K ad spend, billed annually ($49 billed monthly). Pro: $91 per month up to $10K ad spend, billed annually ($99 billed monthly). Enterprise: custom pricing. Prices were read from bir.ch on Oct 18, 2026.
What platforms does Birch work on?
Birch is available on Web.
Does Birch offer any discounts?
Birch publicly lists the following: About 8% off with annual billing.
Does Birch have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Birch is listed for Web.
Does Birch have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Birch is listed for Web.
Is Birch open source?
Birch is not described as open source on its own site, as read on Oct 18, 2026.
What does Birch integrate with?
Birch's listing names Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, Slack, Google Sheets, Google Analytics and AppsFlyer. A listing names up to eight integrations, so it may connect to more.
Who makes Birch?
Birch is made by Birch Team, Inc.
What are the alternatives to Birch?
The closest alternatives to Birch in our directory are Madgicx, Motion, Atria and Superads. Each one has a side-by-side comparison with Birch.
How does Birch compare with other ad creative and reporting tools?
Birch's GPA of 2.2 is higher than 4 of the 11 other ad creative and reporting tools we grade, and level with 3. It stands best on platforms and integrations (B, above 1 of 11) and worst on features (C, above 0).
Is Birch good value for money?
ToolGPA grades Birch C for value for money. Its paid plans start at $0.83 a month when paid by the year, against a middle price of $19 for the category: 1 of the 10 others that charge start lower. On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.
Could I make my own version of Birch?
To replace Birch you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one. It costs $10 a year. What you could not make: Connections to other products, each kept working as those products change. Connections that pull numbers from dozens of other services. AI features, unless you pay a model provider for each request yourself. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.