The Birch Insider’s Guide
Everything we know about Birch in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Birch
The Insider’s Guide
Rules that manage and report on ad accounts, formerly Revealbot
Every plan, grade, refund rule and rival among ad creative and reporting tools, read from Birch’s own pages.
Made by Birch Team, Inc. · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Birch’s own pages, its app-store listings and our grades. Every fact in it is on Birch’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 4 of the 11 other ad creative and reporting tools we grade
Birch, formerly Revealbot, reports on and automates ad accounts on Meta, Google, TikTok and Snapchat. Rules checked as often as every 15 minutes pause, scale or adjust ads by conditions you set, and Birch AI can build a rule from a plain sentence. Explorer ranks creatives and spots tired ads, and Launcher and Stage build ads in bulk from your own media. It does not design ads. Prices follow your monthly ad spend.
To get you started, here are 9 things to know about Birch, taken from its own pages and our grades.
- 1
Best for rules that pause and scale ads for you
You can even describe a rule in a sentence.
- 2
Paid plans start at $0.83 a month when paid by the year
As its pricing page puts it: $45 per month up to $10K ad spend, billed annually ($49 billed monthly).
- 3
You can try it first
14-day free trial of all features, no credit card required
- 4
It runs on Web
Web.
- 5
Automated rules
Nested conditions and 20+ actions across Meta, Google, TikTok and Snapchat, checked as often as every 15 minutes, with custom metrics and AppsFlyer, Adjust or Hyros data.
- 6
Birch AI
Turns a sentence into a working rule using your business context, and answers questions about account health and where to scale.
- 7
Explorer
Ranks ads and creative groups by performance, flags creative fatigue and finds top assets, with Google Analytics and attribution data mixed in.
- 8
A 2.2 GPA, above 4 of 11
That is against the other ad creative and reporting tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Birch you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
Birch at a glance
- Pricing
- Free trial, from $45 per month up to $10K ad spend, billed annually ($49 billed monthly)
- Free plan
- No
- Free trial
- 14-day free trial of all features, no credit card required
- Runs on
- Web
- Made by
- Birch Team, Inc.
- Category
- Ad Creative & Reporting
- Our grade
- 2.2 GPA, fair
The report card
Best for rules that pause and scale ads for you
Birch, which used to be Revealbot, watches your ad accounts and acts on rules you set, pausing, scaling or adjusting ads as often as every 15 minutes. You can even describe a rule in a sentence. Pro, the plan with rules, is $91 a month billed annually up to $10K of spend, and it doesn't design ads.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Graded against the reporting tools it's listed with. Up to $10K of monthly ad spend, Pro, the plan with rules, is $91 a month billed annually ($99 monthly), about level with Madgicx and under Superads and Atria at that spend. Essential is $45 but has no rules. Annual billing also drops the overage fees. |
| Free plan and trial | C | No free plan, but a 14-day trial of every feature with no card. When it ends, your rules and reports switch off until you pick a plan. |
| Features | C | Rules with nested conditions across Meta, Google, TikTok and Snapchat, AI that writes rules from a sentence, creative rankings and bulk launching. It does that job fully, but it's a narrower job: it doesn't make ads or track rivals', and rules need Pro. |
| Ease of use | C | No rating on record. Birch AI can turn a sentence into a rule, which helps, but you still connect accounts and think through conditions before it does anything for you. |
| Platforms and integrations | B | Web only, with no apps. It runs rules on Meta, Google, TikTok and Snapchat ads, posts to Slack and Google Sheets, takes Google Analytics, AppsFlyer, Adjust and Hyros data, and has an MCP server. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Birch is for
- Great if you check your ads all day and want rules to pause and scale them for you
- Handy when you run several Meta ad accounts and launch ads in bulk from Drive
- Good for app marketers who act on AppsFlyer, Adjust or Hyros numbers
Who it is not for
- Skip it if you need ads made for you, as it only manages ads you already run
- Tight if you pay monthly and your spend jumps, since overages of up to 1% apply
- Not for you if you want to study rivals' ads, which it doesn't do
Good to know
Good for
- Media buyers managing many Meta ad accounts by rules instead of by hand
- App and e-commerce teams that act on attribution data from AppsFlyer, Adjust or Hyros
- Agencies launching ads in bulk from Drive folders
Worth knowing
- Prices step up with combined monthly ad spend; monthly billing adds overages of up to 1% of spend above the limit, while annual billing has none.
- Automated rules, Explorer and the launch tools need Pro; Essential stops at $150K a month of ad spend.
- Hub, its server-side tracking for Meta, is priced separately per gateway: free to 10,000 events a month, then from $10 for 500,000.
- It manages and reports on ads you already run; it does not generate ad images or videos.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$0.83
A month to start, paid by the year
Birch is a paid product with a free trial, starting at $45 per month up to $10K ad spend, billed annually ($49 billed monthly).
Graded against the reporting tools it's listed with.
Essential
$45
per month up to $10K ad spend, billed annually ($49 billed monthly)
Workspaces, reports, post boosting and Slack updates; no automated rules. Rises with spend: $458 a month billed annually up to $150K, its ceiling.
Pro
$91
per month up to $10K ad spend, billed annually ($99 billed monthly)
Adds automated rules, Explorer, Launcher, Stage, custom metrics and audiences, and live chat. $733 a month billed annually up to $150K ad spend.
Enterprise
Custom
Sold through sales for spend over $500K a month: no limits or overages, custom Stage limits, onboarding and setup help, premium support.
Trying it first
14-day free trial of all features, no credit card required
Read from bir.ch on Oct 18, 2026.
Ways to pay less
Annual discount
About 8% off with annual billing
Paid yearly, Pro up to $10K ad spend is $1,090 ($91 a month) against $99 monthly, and Essential $540 ($45 a month) against $49. Annual plans carry no overage fees.
Stated on bir.ch
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Rules that manage and report on ad accounts, formerly Revealbot. Here is what it does, as its own site describes it, and what it covers: AI features, workflow automation, reports, dashboards.
It does that job fully, but it's a narrower job: it doesn't make ads or track rivals', and rules need Pro.
- Automated rules
- Nested conditions and 20+ actions across Meta, Google, TikTok and Snapchat, checked as often as every 15 minutes, with custom metrics and AppsFlyer, Adjust or Hyros data.
- Birch AI
- Turns a sentence into a working rule using your business context, and answers questions about account health and where to scale.
- Explorer
- Ranks ads and creative groups by performance, flags creative fatigue and finds top assets, with Google Analytics and attribution data mixed in.
- Launcher and Stage
- Uploads creatives in bulk from Google Drive and builds ad sets from combinations of them by duplicating your existing setups.
- Reports and Slack alerts
- Campaign performance reports and rule alerts posted to Slack channels, where reports can also be called up on request.
- MCP server
- Opens your Birch account to Claude and other assistants that support MCP, so it can be queried from scripts or your own tools.
Where it runs
- Web
What it works with
- Meta Ads
- Google Ads
- TikTok Ads
- Snapchat Ads
- Slack
- Google Sheets
- Google Analytics
- AppsFlyer
Birch is made by Birch Team, Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
4/11
Other ad creative and reporting tools it is graded above
Birch's GPA of 2.2 is higher than 4 of the 11 other ad creative and reporting tools we grade, and level with 3.
It stands best on platforms and integrations (B, above 1 of 11) and worst on features (C, above 0).
Its paid plans start at $0.83 a month when paid by the year, against a middle price of $19 for the category: 1 of the 10 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 12 ad creative and reporting tools we grade, cut by the letter each got. Birch’s own letter is outlined.
- CValue for moneyAbove 2 of 11
- CFree plan and trialAbove 4 of 11
- CFeaturesAbove 0 of 11
- CEase of useAbove 0 of 11
- BPlatforms and integrationsAbove 1 of 11
Price against what you get
Each dot is one of 11 ad creative and reporting tools. Further left costs less; higher up scores better on features, ease of use and platforms. Birch is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Birch you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
It costs $10 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Connections to other products, each kept working as those products change.
- Connections that pull numbers from dozens of other services.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Birch’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Madgicx, Motion, Atria and Superads
The 4 tools Birch is most often weighed against, with where each one differs from it.
- 2.4GPA
Madgicx
Free trial · from $32/mo
AI optimization, automation and reports for Meta ad accounts.
- Madgicx also covers AI agents, image generation and ad creative.
- 1.8GPA
Motion
Free trial · from $999/mo
Creative analytics that shows which ads work and why.
- Birch also covers workflow automation.
- Motion also covers AI agents.
- 2.4GPA
Atria
Free plan · from $129/mo
Meta and TikTok ad library, ad reports and AI ad ideas in one place.
- Atria has a free plan. Birch does not, though it has a free trial.
- Only Atria lists a browser extension.
- Birch also covers workflow automation and dashboards.
- 2.2GPA
Superads
Free trial · from $125/mo
Creative analytics across Meta, TikTok, LinkedIn and Google Ads.
- Birch also covers workflow automation.
- Superads also covers AI agents.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Birch free?
No, Birch is a paid product, but you can try it first. 14-day free trial of all features, no credit card required.
How much does Birch cost?
Birch lists 3 plans. Essential: $45 per month up to $10K ad spend, billed annually ($49 billed monthly).
What platforms does Birch work on?
Birch is available on Web.
Does Birch offer any discounts?
Birch publicly lists the following: About 8% off with annual billing.
Does Birch have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Birch is listed for Web.
Does Birch have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Birch is listed for Web.
Is Birch open source?
Birch is not described as open source on its own site, as read on Oct 18, 2026.
What does Birch integrate with?
Birch's listing names Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, Slack, Google Sheets, Google Analytics and AppsFlyer.
Who makes Birch?
Birch is made by Birch Team, Inc.
What are the alternatives to Birch?
The closest alternatives to Birch in our directory are Madgicx, Motion, Atria and Superads.
How does Birch compare with other ad creative and reporting tools?
Birch's GPA of 2.2 is higher than 4 of the 11 other ad creative and reporting tools we grade, and level with 3.
Is Birch good value for money?
ToolGPA grades Birch C for value for money. Its paid plans start at $0.83 a month when paid by the year, against a middle price of $19 for the category: 1 of the 10 others that charge start lower.
Could I make my own version of Birch?
To replace Birch you would be making connections to other products, each kept working as those products change.
Where this guide comes from
The prices, plans, platforms and features were read from Birch’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Birch's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Birch Team, Inc. Prices change, so check bir.ch before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Birch, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/birch
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Birch: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/birch
Know someone choosing between ad creative and reporting tools?
Send them this guide: toolgpa.com/tools/birch/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded ad creative and reporting tools after Birch, each with an Insider's Guide of its own.
- Ad Creative & Reporting Insider's GuideEvery one of the 12 ad creative and reporting tools we grade, compared
- Atria Insider's GuideMeta and TikTok ad library, ad reports and AI ad ideas in one place2.4 GPA
- Creatify Insider's GuideAI video ads with AI actors, made from a product link2.4 GPA
- Madgicx Insider's GuideAI optimization, automation and reports for Meta ad accounts2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Birch’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Birch is a trademark of its owner, and this guide is not made, paid for or approved by Birch Team, Inc. Prices and plans change: check bir.ch before you buy.