Atria vs Birch
We give Atria a 2.4 GPA and Birch a 2.2, out of 4.0. Atria grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Atria
Meta and TikTok ad library, ad reports and AI ad ideas in one place
Birch
Rules that manage and report on ad accounts, formerly Revealbot
How we grade them
| 2.4GPAAtriaFair | 2.2GPABirchFair | |
|---|---|---|
| Value for money | CGraded against the reporting tools it's listed with, since the category's middle is set by cheap credit plans for AI ad makers. Core is $129 a month billed annually ($159 monthly) for 5 seats and up to $500K of ad spend, which sits in the middle of those rivals. Extra seats are $20 each. | CGraded against the reporting tools it's listed with. Up to $10K of monthly ad spend, Pro, the plan with rules, is $91 a month billed annually ($99 monthly), about level with Madgicx and under Superads and Atria at that spend. Essential is $45 but has no rules. Annual billing also drops the overage fees. |
| Free plan and trial | CA free plan with no card, covering 1 ad account, 1 brand and a starter allowance of AI credits. Atria doesn't publish its other limits, so you can't tell where the wall is, and it's sized for trying the product. | CNo free plan, but a 14-day trial of every feature with no card. When it ends, your rules and reports switch off until you pick a plan. |
| Features | BA searchable library of 100M+ Meta and TikTok ads, reports on your own accounts, an AI that grades every ad and writes briefs, image ad generation and batch uploads to Meta. That's the whole job. The gap is channels: YouTube or LinkedIn accounts need another tool for now. | CRules with nested conditions across Meta, Google, TikTok and Snapchat, AI that writes rules from a sentence, creative rankings and bulk launching. It does that job fully, but it's a narrower job: it doesn't make ads or track rivals', and rules need Pro. |
| Ease of use | CNo rating on record. Searching the library is easy, but reports mean connecting ad accounts, and AI credits need watching: left on, Auto-Gen can use about 1,920 a cycle. | CNo rating on record. Birch AI can turn a sentence into a rule, which helps, but you still connect accounts and think through conditions before it does anything for you. |
| Platforms and integrations | BWeb and a browser extension, with no phone or desktop app. It connects to Meta and TikTok ad accounts, Slack and Google Drive, and has an MCP server for Claude, ChatGPT and Cursor plus a REST API. | BWeb only, with no apps. It runs rules on Meta, Google, TikTok and Snapchat ads, posts to Slack and Google Sheets, takes Google Analytics, AppsFlyer, Adjust and Hyros data, and has an MCP server. |
| Best for | ad research, reports and ideas in one place | rules that pause and scale ads for you |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Atria and Birch. How we grade
Price against what you get
Atria starts at $129 a month and scores 2.7 out of 4 on features, ease of use and platforms. Birch starts at $0.83 a month when paid by the year and scores 2.3.
Atria scores higher, and starts $128.17 a month higher: the question is whether the extra is worth that to you. Of the other ad creative and reporting tools on the chart, none scores higher than Atria for less, and 1 scores higher than Birch for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Atria starts at $129 per month, billed annually ($159 billed monthly). Birch starts at $45 per month up to $10K ad spend, billed annually ($49 billed monthly).
- Atria has a free plan. Birch does not, though it has a free trial.
- Only Atria lists a browser extension.
- Atria also covers image generation and ad creative.
- Birch also covers workflow automation and dashboards.
At a glance
| Atria | Birch | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $129 per month, billed annually ($159 billed monthly) | $45 per month up to $10K ad spend, billed annually ($49 billed monthly) |
| Free plan | Permanent free plan with no card: 1 connected ad account, 1 brand and a starter allowance of AI credits (the homepage says 1,000). Atria does not publish its other limits. | None |
| Free trial | Trials of a paid plan are set up on request by email | 14-day free trial of all features, no credit card required |
| Web | ||
| Browser extension | ||
| Made by | TESSERACT01, Inc. | Birch Team, Inc. |
| Price read from | tryatria.com | bir.ch |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Atria
- Brands and agencies whose ads run mainly on Meta and TikTok
- Creative strategists who want competitor research and reporting in one tool
- Teams that want AI to turn ad results into the next round of briefs
Birch
- Media buyers managing many Meta ad accounts by rules instead of by hand
- App and e-commerce teams that act on attribution data from AppsFlyer, Adjust or Hyros
- Agencies launching ads in bulk from Drive folders
Worth knowing
Atria
- Ad account connections cover Meta and TikTok; the FAQ says YouTube or LinkedIn need another tool for now.
- Plans cap connected ad accounts (5 on Core, 10 on Plus) and monthly ad spend analyzed ($500K on Core, $1M on Plus); an agency's clients count together.
- Extra seats cost $20 a month each on every plan; guest access starts on Business.
- AI generation uses credits; the Auto-Gen feature can use about 1,920 credits a cycle if left on. More credits can be bought.
Birch
- Prices step up with combined monthly ad spend; monthly billing adds overages of up to 1% of spend above the limit, while annual billing has none.
- Automated rules, Explorer and the launch tools need Pro; Essential stops at $150K a month of ad spend.
- Hub, its server-side tracking for Meta, is priced separately per gateway: free to 10,000 events a month, then from $10 for 500,000.
- It manages and reports on ads you already run; it does not generate ad images or videos.
Key features
Atria
- Ad library and brand tracking
- Searches 100M+ Meta and TikTok ads, updated weekly, sorted by how long they have run. Followed brands get weekly email updates and AI tags for their hooks and angles.
- Ad account analytics
- Reads connected Meta and TikTok ad accounts for custom and comparison reports, custom attribution windows, AI creative tags and shareable report snapshots.
- Raya and Radar
- An AI assistant that grades every ad, says what to fix, builds creative briefs from your data and suggests which ads to make next.
- AI ad creation
- Writes concepts, hooks, scripts and ad copy, generates and clones image ads, and mines customer reviews for ad angles. Generation draws on monthly AI credits.
- Launch to Meta and asset library
- Uploads batches of approved creatives to Meta, and stores assets searchable by visual element, voice-over or on-screen text, with timestamped comments.
- MCP server and REST API
- Brings ad data into Claude, ChatGPT and Cursor through an MCP server, and lets your own code query brands, boards and ads.
Birch
- Automated rules
- Nested conditions and 20+ actions across Meta, Google, TikTok and Snapchat, checked as often as every 15 minutes, with custom metrics and AppsFlyer, Adjust or Hyros data.
- Birch AI
- Turns a sentence into a working rule using your business context, and answers questions about account health and where to scale.
- Explorer
- Ranks ads and creative groups by performance, flags creative fatigue and finds top assets, with Google Analytics and attribution data mixed in.
- Launcher and Stage
- Uploads creatives in bulk from Google Drive and builds ad sets from combinations of them by duplicating your existing setups.
- Reports and Slack alerts
- Campaign performance reports and rule alerts posted to Slack channels, where reports can also be called up on request.
- MCP server
- Opens your Birch account to Claude and other assistants that support MCP, so it can be queried from scripts or your own tools.
Plans
Atria
Free$0
1 ad account, 1 brand and a starter allowance of AI credits, sized for one person trying the product.
Core$129
per month, billed annually ($159 billed monthly)
5 seats, 5 ad accounts, up to $500K ad spend analyzed a month, 4,000 AI credits, 50 followed brands without AI insights and 5 GB storage.
Plus$479
per month, billed annually ($599 billed monthly)
8 seats, 10 ad accounts, up to $1M ad spend a month, 10,000 AI credits, 100 followed brands with AI insights and 1 TB storage.
Business$959
per month, billed annually ($1,199 billed monthly)
15 seats, unlimited ad accounts and ad spend, 25,000 AI credits, 200 followed brands, custom metrics, guest access and 5 TB storage.
EnterpriseCustom
Sold through sales and billed annually: custom limits and credits, end-to-end creative delivery, dedicated support.
Birch
Essential$45
per month up to $10K ad spend, billed annually ($49 billed monthly)
Workspaces, reports, post boosting and Slack updates; no automated rules. Rises with spend: $458 a month billed annually up to $150K, its ceiling.
Pro$91
per month up to $10K ad spend, billed annually ($99 billed monthly)
Adds automated rules, Explorer, Launcher, Stage, custom metrics and audiences, and live chat. $733 a month billed annually up to $150K ad spend.
EnterpriseCustom
Sold through sales for spend over $500K a month: no limits or overages, custom Stage limits, onboarding and setup help, premium support.
Ways to pay less
Atria
- Annual discount
Save 20% with annual billing
Billed annually, Core is $129 a month instead of $159, Plus $479 instead of $599 and Business $959 instead of $1,199.
Birch
- Annual discount
About 8% off with annual billing
Paid yearly, Pro up to $10K ad spend is $1,090 ($91 a month) against $99 monthly, and Essential $540 ($45 a month) against $49. Annual plans carry no overage fees.
