Kochava review (2026): is the free plan enough?
Mobile attribution and omnichannel ad measurement platform
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Kochava report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for app install attribution with a free starting tier
Kochava tracks which campaigns drove installs and in-app events, and its free plan covers up to 10,000 attributed conversions a month. The step up is $500 a month, row-level data and audience features sit above the free plan, and several other products are quote only.
Who Kochava is for
- Fits if you run a mobile app and want attribution without paying at first
- Works for growth teams that may need raw data later
Who Kochava is not for
- Tight if your app passes 10,000 attributed conversions a month, as free ends there
- Pricey if you need more than the basics, because Foundation is $500 a month
- Watch out: row-level reporting, identity matching, audience activation and raw data queries are not on the free plan
- Watch out: marketing mix modeling, Apple Ads automation and the publisher product are quote only
- Skip it if you only pay by card, since the vendor prefers ACH or wire
Why Kochava gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for moneyThe first paid plan, Foundation, is $500 a month, the start of the dearest tenth of ad tools ($500 and up). Enterprise starts at $2,000.
- BFree plan and trialFree App Analytics is $0 with up to 10,000 attributed conversions a month, and includes fraud prevention. A small app could stay there until it hits the cap.
- BFeaturesMobile and connected-TV attribution, SmartLinks, fraud prevention and data export. Nothing core is missing, though row-level data and audience activation start on paid plans.
- CEase of useNo store rating on record. Attribution needs an SDK and partner links set up, which takes engineering time.
- BPlatforms and integrationsWeb console with a public API and links to Meta, Apple Ads and SKAdNetwork. No desktop app.
What these grades rest on. Graded from this listing, whose facts were read from Kochava's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/kochava#review"><img src="https://toolgpa.com/badge/kochava.svg" alt="Kochava: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Kochava stands among ad creative and reporting tools
Kochava's GPA of 2.4 is higher than 62 of the 72 other ad creative and reporting tools we grade, and level with 9.
It stands best on free plan and trial (B, above 71 of 72) and worst on value for money (D, above 3).
Its paid plans start at $500 a month, against a middle price of $49.50 for the category: 48 of the 51 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 73 ad creative and reporting tools we grade, cut by the letter each got. Kochava’s own letter is outlined.
- DValue for moneyAbove 3 of 72, level with 11
- BFree plan and trialAbove 71 of 72, level with 1
- BFeaturesAbove 60 of 72, level with 12
- CEase of useAbove 0 of 72, level with 71
- BPlatforms and integrationsAbove 27 of 72, level with 45
Price against what you get
Each dot is one of 52 ad creative and reporting tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Kochava, or make your own?
Keep it
The plain part of Kochava you could make: reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend.
It is one of the better ones too: its GPA of 2.4 is higher than 62 of the 72 other ad creative and reporting tools we grade. It costs $6,000 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Connections that pull numbers from dozens of other services.
- Splitting visitors between versions and telling you which won.
- It plugs into other products, Meta, Apple Ads and SKAdNetwork among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Kochava’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Kochava?
Kochava is a mobile measurement partner and ad measurement platform that attributes installs and in-app events to the campaigns that drove them. A free plan covers app analytics up to a monthly conversion cap, and paid tiers add row-level data, identity resolution and fraud controls. The vendor also sells marketing mix modeling, Apple Ads automation and a publisher product separately.
Worth knowing
- The free plan stops at 10,000 attributed conversions a month; Foundation lists 33,000 and Enterprise is sized by 200,000 monthly active users.
- Marketing mix modeling, Apple Ads automation, strategic services and the publisher product are quote-only.
- Row-level reporting, IdentityLink, audience activation and raw data queries are not on the free plan.
- Preferred payment is ACH or wire; card payments go through a self-serve customer portal.
Key features
- Mobile and CTV attribution
- Measures installs and in-app events from paid and owned media, with SKAdNetwork and Android attribution support, and covers connected TV on the free plan.
- SmartLinks and deep linking
- SmartLinks combine deep links and QR codes; the Foundation tier adds Universal Links and App Links support.
- Ad fraud prevention
- AI-powered fraud prevention is on the free plan, with a fraud console and custom prevention rules on Enterprise.
- Data access
- Row-level reporting starts at Foundation, and Enterprise adds unlimited raw data queries and custom data ETL and postbacks.
- Marketing mix modeling and Apple Ads automation
- AIM is a marketing mix modeling product and Search Ads Maven automates Apple Ads campaigns; both are priced separately.
Kochava pricing
As of Nov 13, 2026, Kochava has a free plan, and paid plans start at $500 per month and up.
- Starts at
- $500 per month and up
- Free plan
- Free App Analytics: $0 a month with up to 10,000 attributed conversions a month.
- Free trial
- Free trials are offered on the Foundation and Enterprise plans
| Plan | Price | What you get |
|---|---|---|
| Free App Analytics | $0per month for up to 10,000 conversions | Install and event tracking, self-attributing network attribution, SKAN and AAK support, SmartLinks, A/B/n tests and AI fraud prevention. |
| Foundation | $500per month and up, for 33,000 conversions | Adds custom events, all-partner attribution, cost aggregation, IdentityLink and row-level reporting. Monthly or annual prepayment. |
| Enterprise | $2,000per month and up, for 200,000 monthly active users | Adds audience activation, ad revenue measurement, predictive churn, fraud console, raw data queries and ETL. Billed on conversions or MAU. |
Read from kochava.com on Nov 13, 2026. Prices change, so confirm with Kochava before you buy.
Ways to pay less
- Other savingsAnnual prepayment option
The pricing FAQ says measurement and attribution plans come with both monthly and annual prepayment options; it states no discount.
Stated on kochava.com
Works with
Kochava alternatives
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Common questions
Does Kochava have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Kochava is listed for Web.
Does Kochava have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Kochava is listed for Web.
Is Kochava open source?
Kochava is not described as open source on its own site, as read on Nov 13, 2026.
Does Kochava have an API?
Yes. Kochava offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.