Kochava vs Measured (2026): which should you pick?
As of Nov 13, 2026, Kochava grades higher than Measured: 2.4 against 1.6 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Kochava grades higher on the free plan, features and platforms. Measured grades higher on value for money. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Kochava
Mobile attribution and omnichannel ad measurement platform
Measured
Marketing measurement with media mix modeling and incrementality tests
Which one is for you
Pick Kochava if
- Fits if you run a mobile app and want attribution without paying at first
- Works for growth teams that may need raw data later
Look elsewhere if
- Tight if your app passes 10,000 attributed conversions a month, as free ends there
- Pricey if you need more than the basics, because Foundation is $500 a month
- Watch out: row-level reporting, identity matching, audience activation and raw data queries are not on the free plan
- Watch out: marketing mix modeling, Apple Ads automation and the publisher product are quote only
- Skip it if you only pay by card, since the vendor prefers ACH or wire
Pick Measured if
- Fits if you are an ecommerce brand with enough ad spend to test incrementality
- Works for teams that want a vendor to run the measurement
Look elsewhere if
- Not for you if you are a small shop, since it is built for enterprise brands
- Skip it if you want a price first, because none is published
- Watch out: vendor strategic services are sold alongside the software
- Too light for building or buying ads, as it is measurement only
How we grade them
| 2.4GPAKochavaFair | 1.6GPAMeasuredWeak | |
|---|---|---|
| Value for money | DThe first paid plan, Foundation, is $500 a month, the start of the dearest tenth of ad tools ($500 and up). Enterprise starts at $2,000. | CNo price is published, and the pricing URL returns a not-found page, so it sits in the middle. |
| Free plan and trial | BFree App Analytics is $0 with up to 10,000 attributed conversions a month, and includes fraud prevention. A small app could stay there until it hits the cap. | FNo free plan, no trial and no self-serve sign-up; access is through a demo. |
| Features | BMobile and connected-TV attribution, SmartLinks, fraud prevention and data export. Nothing core is missing, though row-level data and audience activation start on paid plans. | CMedia mix modeling, incrementality tests, a plan optimizer and a cross-channel dashboard. The listing shows no gaps, but it measures media and doesn't run it. |
| Ease of use | CNo store rating on record. Attribution needs an SDK and partner links set up, which takes engineering time. | CNo store rating on record. Data feeds from each channel have to be connected first. |
| Platforms and integrations | BWeb console with a public API and links to Meta, Apple Ads and SKAdNetwork. No desktop app. | CWeb only, and the listing names no integrations outside what it calls managed integrations. |
| Best for | app install attribution with a free starting tier | media mix and incrementality testing for ecommerce brands |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Kochava and Measured. How we grade
Where they differ
At a glance
| Kochava | Measured | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $500 per month and up | Not published |
| Free plan | Free App Analytics: $0 a month with up to 10,000 attributed conversions a month. | None |
| Free trial | Free trials are offered on the Foundation and Enterprise plans | None listed |
| Web | ||
| Made by | Kochava | Measured |
| Price read from | kochava.com | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Kochava
- The free plan stops at 10,000 attributed conversions a month; Foundation lists 33,000 and Enterprise is sized by 200,000 monthly active users.
- Marketing mix modeling, Apple Ads automation, strategic services and the publisher product are quote-only.
- Row-level reporting, IdentityLink, audience activation and raw data queries are not on the free plan.
- Preferred payment is ACH or wire; card payments go through a self-serve customer portal.
Measured
- No prices are published and the pricing URL returns a not-found page; access is through a demo request.
- Built for enterprise brands; the About page says more than 150 ecommerce brands use it.
- Strategic services from the vendor are offered next to the software.
Key features
Kochava
- Mobile and CTV attribution
- Measures installs and in-app events from paid and owned media, with SKAdNetwork and Android attribution support, and covers connected TV on the free plan.
- SmartLinks and deep linking
- SmartLinks combine deep links and QR codes; the Foundation tier adds Universal Links and App Links support.
- Ad fraud prevention
- AI-powered fraud prevention is on the free plan, with a fraud console and custom prevention rules on Enterprise.
- Data access
- Row-level reporting starts at Foundation, and Enterprise adds unlimited raw data queries and custom data ETL and postbacks.
- Marketing mix modeling and Apple Ads automation
- AIM is a marketing mix modeling product and Search Ads Maven automates Apple Ads campaigns; both are priced separately.
Measured
- Media mix modeling
- Builds causal media mix models that the site says are calibrated with incrementality tests.
- Incrementality testing
- Runs automated geo and audience split experiments to measure the lift from a channel.
- Media plan optimizer
- AI-powered scenario planning for shifting budget between channels.
- Cross-channel dashboard
- One view of media measurement across channels, with benchmarks for comparing against competitors.
- Managed integrations
- The site lists 300+ fully managed connections to ad and sales data sources.
Plans
Kochava
Free App Analytics$0
per month for up to 10,000 conversions
Install and event tracking, self-attributing network attribution, SKAN and AAK support, SmartLinks, A/B/n tests and AI fraud prevention.
Foundation$500
per month and up, for 33,000 conversions
Adds custom events, all-partner attribution, cost aggregation, IdentityLink and row-level reporting. Monthly or annual prepayment.
Enterprise$2,000
per month and up, for 200,000 monthly active users
Adds audience activation, ad revenue measurement, predictive churn, fraud console, raw data queries and ETL. Billed on conversions or MAU.
Measured
Pricing could not be confirmed. See measured.com.
Ways to pay less
Kochava
- Other savings
Annual prepayment option
The pricing FAQ says measurement and attribution plans come with both monthly and annual prepayment options; it states no discount.
Measured
No public discounts listed.
Common questions
Which is cheaper, Kochava or Measured?
As of Nov 13, 2026, Kochava starts at $500 per month and up, and Measured has no price we could confirm.
Which has a free plan, Kochava or Measured?
As of Nov 13, 2026, only Kochava has a free plan. Measured does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.