AppsFlyer vs Measured (2026): which should you pick?
As of Nov 13, 2026, AppsFlyer grades higher than Measured: 2.0 against 1.6 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
AppsFlyer grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AppsFlyer
Mobile attribution and marketing measurement platform
Free plan · from $0.07
Measured
Marketing measurement with media mix modeling and incrementality tests
Paid
Which one is for you
Pick AppsFlyer if
- Fits if you run a mobile app and pay per conversion rather than per seat
- Works for apps with only organic and owned-media traffic on the free plan
Look elsewhere if
- Not for you if you run paid campaigns and want to stay free, because Zero isn't for them
- Watch out: the 12,000 free conversions are one-off, in the first year only
- Pricey if you want fraud protection or raw data, as Protect360 and API access are premium
- Skip it if you need multi-touch attribution, which is Enterprise only and unpriced
Pick Measured if
- Fits if you are an ecommerce brand with enough ad spend to test incrementality
- Works for teams that want a vendor to run the measurement
Look elsewhere if
- Not for you if you are a small shop, since it is built for enterprise brands
- Skip it if you want a price first, because none is published
- Watch out: vendor strategic services are sold alongside the software
- Too light for building or buying ads, as it is measurement only
How we grade them
| 2.0GPAAppsFlyerFair | 1.6GPAMeasuredWeak | |
|---|---|---|
| Value for money | CGrowth is $0.07 a conversion after the first 12,000 free, and Enterprise is unpublished. That is a per-conversion price, which we place at the ordinary grade. | CNo price is published, and the pricing URL returns a not-found page, so it sits in the middle. |
| Free plan and trial | CZero is free but meant for apps with owned media only. The 12,000-conversion welcome package applies once, in the first year. | FNo free plan, no trial and no self-serve sign-up; access is through a demo. |
| Features | CAttribution, SKAdNetwork support and deep linking. Protect360 fraud protection, Raw Data API, Audiences and Data Locker are premium; multi-touch is Enterprise. | CMedia mix modeling, incrementality tests, a plan optimizer and a cross-channel dashboard. The listing shows no gaps, but it measures media and doesn't run it. |
| Ease of use | CNeeds an SDK in the app and networks connected. We found no store rating. | CNo store rating on record. Data feeds from each channel have to be connected first. |
| Platforms and integrations | CWeb dashboard with APIs. No integrations are listed on its record, and no desktop or phone app. | CWeb only, and the listing names no integrations outside what it calls managed integrations. |
| Best for | mobile attribution for apps | media mix and incrementality testing for ecommerce brands |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AppsFlyer and Measured. How we grade
Where they differ
- Measured also covers a/B testing.
In commonWebAI featuresReportsDashboards
At a glance
| AppsFlyer | Measured | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | Free (Zero plan); Growth is $0.07 per conversion after the first 12,000 | Not published |
| Free plan | Zero plan: free, meant for apps with owned-media activity only and not for apps with paid campaigns. Includes deep-linking tools and core marketing analytics. | None |
| Free trial | One-time welcome package on Zero and Growth: 12,000 free conversions in year one and 30 days of select add-ons | None listed |
| Web | ||
| Made by | AppsFlyer Ltd. | Measured |
| Price read from | appsflyer.com | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
AppsFlyer
- The Zero plan is not suitable for apps running paid activity, and the 12,000-conversion welcome package applies once, within the first year.
- API access, Protect360 fraud protection, Audiences and Data Locker are premium features that need a subscription to the respective plan after the 30-day trial.
- Organic installs that are not attributed are not counted as conversions and are free, per the pricing FAQ.
- Enterprise pricing is not published.
Measured
- No prices are published and the pricing URL returns a not-found page; access is through a demo request.
- Built for enterprise brands; the About page says more than 150 ecommerce brands use it.
- Strategic services from the vendor are offered next to the software.
Key features
AppsFlyer
- Mobile attribution
- Real-time install and in-app event measurement with configurable lookback windows. Multi-touch attribution is part of the Enterprise plan.
- SKAdNetwork support
- SKAdNetwork support for iOS campaign measurement is in the welcome package, and SKAN conversion studio and modeling features appear in the plan comparison.
- Deep linking
- Deep linking tools for taking users from a link to the right in-app screen, offered on their own as a deep-linking plan.
- Fraud protection
- Protect360, the fraud protection suite, is a premium feature, and fraud detection is part of the Enterprise plan.
- Audiences and data access
- Audience segmentation, Raw Data API access and Data Locker are listed as premium features, with a 30-day trial of select add-ons for new Zero and Growth accounts.
- Custom dashboards
- Custom dashboards are a premium add-on that can be trialed for 30 days in the welcome package.
Measured
- Media mix modeling
- Builds causal media mix models that the site says are calibrated with incrementality tests.
- Incrementality testing
- Runs automated geo and audience split experiments to measure the lift from a channel.
- Media plan optimizer
- AI-powered scenario planning for shifting budget between channels.
- Cross-channel dashboard
- One view of media measurement across channels, with benchmarks for comparing against competitors.
- Managed integrations
- The site lists 300+ fully managed connections to ad and sales data sources.
Plans
AppsFlyer
Zero$0
For apps that only run owned-media activity. Not suitable for apps with paid campaigns. Includes the 12,000-conversion welcome package.
Growth$0.07
per conversion, pay-as-you-go, after the first 12,000 free
Basic mobile attribution for measuring paid campaigns, plus deep linking. The first 12,000 conversions in the first year are free.
EnterpriseCustom
Cross-channel attribution, multi-touch attribution, AI insights, fraud detection and a dedicated customer success manager. Sold through sales.
Measured
Pricing could not be confirmed. See measured.com.
Common questions
Which is cheaper, AppsFlyer or Measured?
As of Nov 13, 2026, AppsFlyer starts at Free (Zero plan); Growth is $0.07 per conversion after the first 12,000, and Measured has no price we could confirm.
Which has a free plan, AppsFlyer or Measured?
As of Nov 13, 2026, only AppsFlyer has a free plan. Measured does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.