Measured vs Singular (2026): which should you pick?

Pick Measured if

• Fits if you are an ecommerce brand with enough ad spend to test incrementality
• Works for teams that want a vendor to run the measurement

Look elsewhere if

• Not for you if you are a small shop, since it is built for enterprise brands
• Skip it if you want a price first, because none is published
• Watch out: vendor strategic services are sold alongside the software
• Too light for building or buying ads, as it is measurement only

Pick Singular if

• Fits if you run a small mobile app and want attribution at no cost
• Works for teams that need SKAdNetwork and fraud checks on iOS

Look elsewhere if

• Watch out: the page doesn't say whether the 15,000 free conversions renew monthly or are one-off
• Skip it if you want a posted Growth price, because its button reads Let's Talk
• Pricey if you need ETL, since data warehouse exports are a paid add-on
• Not for you if you need cross-device attribution or SSO, which are Enterprise only

Measured

• No prices are published and the pricing URL returns a not-found page; access is through a demo request.
• Built for enterprise brands; the About page says more than 150 ecommerce brands use it.
• Strategic services from the vendor are offered next to the software.

Singular

• The pricing page does not say whether the 15,000 free conversions renew monthly or apply once.
• Growth shows a per-conversion price but its button reads Let's Talk, so it is arranged with the vendor.
• ETL, web attribution, ad monetization analytics, data governance and a private cloud are listed as add-ons.
• Cross-device attribution, 365-day cohorts, SSO and audience management need the Enterprise plan.

Measured

Media mix modeling

Builds causal media mix models that the site says are calibrated with incrementality tests.

Incrementality testing

Runs automated geo and audience split experiments to measure the lift from a channel.

Media plan optimizer

AI-powered scenario planning for shifting budget between channels.

Cross-channel dashboard

One view of media measurement across channels, with benchmarks for comparing against competitors.

Managed integrations

The site lists 300+ fully managed connections to ad and sales data sources.

Singular

Mobile attribution

Click and impression tracking, re-engagement tracking, SDK-based measurement and SKAdNetwork attribution on every plan.

Cost aggregation and ROI reporting

Cohort reports up to 365 days with LTV and ROAS by channel, campaign, ad group, ad and creative asset.

Fraud prevention

Core fraud detection and prevention is included on every plan. Custom fraud rules are on Enterprise.

Deep linking

Deep links and deferred deep links with a tracking link manager. Web-to-app banners are on Enterprise.

Data exports and APIs

Device-level exports and a reporting API on every plan, with real-time webhooks on Growth and above. ETL to data warehouses is a paid add-on.

Audience management

An audience builder with hourly syncs is available to Enterprise customers as an add-on.

Measured

Pricing could not be confirmed. See measured.com.

Singular

• Free$0

  for 15,000 paid conversions, period not stated

  Mobile attribution, cost aggregation, SKAdNetwork attribution, fraud prevention, deep linking, customizable dashboards and creative reporting.

• Growth$0.05

  per paid conversion

  Everything in Free plus technical support, the customer experience team and one-to-one solutions-engineer onboarding. Automated data exports (ETL) are an optional add-on.

• EnterpriseCustom

  Growth plus a dedicated customer success manager, SLA, cross-device attribution, 365-day cohorts, audience management, SSO and an optional private cloud. Sold through sales.