Branch vs Singular (2026): which should you pick?

Pick Branch if

• Fits if you run a mobile app and want attribution and deep links from one vendor
• Works for apps with a few ad partners on Basics

Look elsewhere if

• Skip it if you want a price, since none is published
• Tight if you use many partners, as Basics caps ad partners, webhooks and postbacks at 3 each
• Not for you if you need connected-TV attribution, which is Enterprise only
• Watch out: the trial is on Basics only and its length isn't stated

Pick Singular if

• Fits if you run a small mobile app and want attribution at no cost
• Works for teams that need SKAdNetwork and fraud checks on iOS

Look elsewhere if

• Watch out: the page doesn't say whether the 15,000 free conversions renew monthly or are one-off
• Skip it if you want a posted Growth price, because its button reads Let's Talk
• Pricey if you need ETL, since data warehouse exports are a paid add-on
• Not for you if you need cross-device attribution or SSO, which are Enterprise only

Branch

• No plan has a published price on the pricing page, so costs are not known without contacting the vendor.
• Basics caps ad partners, data partner webhooks and ad partner postbacks at 3 each, with custom ad partners limited to 25.
• CTV and OTT attribution is limited to Enterprise, per the pricing FAQ.
• Essentials and Enterprise are arranged through a demo request.

Singular

• The pricing page does not say whether the 15,000 free conversions renew monthly or apply once.
• Growth shows a per-conversion price but its button reads Let's Talk, so it is arranged with the vendor.
• ETL, web attribution, ad monetization analytics, data governance and a private cloud are listed as add-ons.
• Cross-device attribution, 365-day cohorts, SSO and audience management need the Enterprise plan.

Branch

Mobile attribution

Real-time mobile measurement with configurable in-app events and lookback windows. Multi-touch attribution is in the plan comparison.

SKAdNetwork tools

SKAN Conversion Studio, null conversion value modeling and conversion value recommendations are listed, with SKAN LTV modeling in the comparison.

Cross-platform and CTV attribution

Cross-device and web attribution is listed, and connected TV and OTT attribution is a premium feature on the Enterprise plan.

Marketing analytics

Cohort and retention reports, customizable dashboards, LTV analytics, pivot reports and fraud reporting.

Partner connections

Ad partners, data partner webhooks and ad partner postbacks. Basics limits each to 3, while Essentials and Enterprise are unlimited.

APIs

A programmatic cohort analytics API, an aggregated data API and aggregated data report export.

Singular

Mobile attribution

Click and impression tracking, re-engagement tracking, SDK-based measurement and SKAdNetwork attribution on every plan.

Cost aggregation and ROI reporting

Cohort reports up to 365 days with LTV and ROAS by channel, campaign, ad group, ad and creative asset.

Fraud prevention

Core fraud detection and prevention is included on every plan. Custom fraud rules are on Enterprise.

Deep linking

Deep links and deferred deep links with a tracking link manager. Web-to-app banners are on Enterprise.

Data exports and APIs

Device-level exports and a reporting API on every plan, with real-time webhooks on Growth and above. ETL to data warehouses is a paid add-on.

Audience management

An audience builder with hourly syncs is available to Enterprise customers as an add-on.

Branch

Pricing could not be confirmed. See branch.io.

Singular

• Free$0

  for 15,000 paid conversions, period not stated

  Mobile attribution, cost aggregation, SKAdNetwork attribution, fraud prevention, deep linking, customizable dashboards and creative reporting.

• Growth$0.05

  per paid conversion

  Everything in Free plus technical support, the customer experience team and one-to-one solutions-engineer onboarding. Automated data exports (ETL) are an optional add-on.

• EnterpriseCustom

  Growth plus a dedicated customer success manager, SLA, cross-device attribution, 365-day cohorts, audience management, SSO and an optional private cloud. Sold through sales.