Branch vs Measured (2026): which should you pick?
As of Nov 13, 2026, Branch grades higher than Measured: 2.2 against 1.6 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Branch grades higher on the free plan and platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Measured
Marketing measurement with media mix modeling and incrementality tests
Paid
Which one is for you
Pick Branch if
- Fits if you run a mobile app and want attribution and deep links from one vendor
- Works for apps with a few ad partners on Basics
Look elsewhere if
- Skip it if you want a price, since none is published
- Tight if you use many partners, as Basics caps ad partners, webhooks and postbacks at 3 each
- Not for you if you need connected-TV attribution, which is Enterprise only
- Watch out: the trial is on Basics only and its length isn't stated
Pick Measured if
- Fits if you are an ecommerce brand with enough ad spend to test incrementality
- Works for teams that want a vendor to run the measurement
Look elsewhere if
- Not for you if you are a small shop, since it is built for enterprise brands
- Skip it if you want a price first, because none is published
- Watch out: vendor strategic services are sold alongside the software
- Too light for building or buying ads, as it is measurement only
How we grade them
| 2.2GPABranchFair | 1.6GPAMeasuredWeak | |
|---|---|---|
| Value for money | CNo plan has a published price, so we rate it at the ordinary grade. Essentials and Enterprise go through a demo request. | CNo price is published, and the pricing URL returns a not-found page, so it sits in the middle. |
| Free plan and trial | CA free trial on the Basics plan. The page does not say how long it runs. | FNo free plan, no trial and no self-serve sign-up; access is through a demo. |
| Features | CAttribution, SKAdNetwork tools, cohorts, dashboards and APIs. The listing names limits: Basics caps ad partners and postbacks at 3, and CTV attribution is Enterprise only. | CMedia mix modeling, incrementality tests, a plan optimizer and a cross-channel dashboard. The listing shows no gaps, but it measures media and doesn't run it. |
| Ease of use | CNeeds an SDK and partner connections to be set up. We found no store rating. | CNo store rating on record. Data feeds from each channel have to be connected first. |
| Platforms and integrations | BWeb dashboard with ad partner, data partner and API connections. No desktop or phone app. | CWeb only, and the listing names no integrations outside what it calls managed integrations. |
| Best for | mobile attribution and deep linking | media mix and incrementality testing for ecommerce brands |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Branch and Measured. How we grade
Where they differ
- Measured also covers a/B testing.
In commonWebReportsDashboards
At a glance
| Branch | Measured | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | Free trial on the Basics plan | None listed |
| Web | ||
| Made by | Branch | Measured |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Branch
- No plan has a published price on the pricing page, so costs are not known without contacting the vendor.
- Basics caps ad partners, data partner webhooks and ad partner postbacks at 3 each, with custom ad partners limited to 25.
- CTV and OTT attribution is limited to Enterprise, per the pricing FAQ.
- Essentials and Enterprise are arranged through a demo request.
Measured
- No prices are published and the pricing URL returns a not-found page; access is through a demo request.
- Built for enterprise brands; the About page says more than 150 ecommerce brands use it.
- Strategic services from the vendor are offered next to the software.
Key features
Branch
- Mobile attribution
- Real-time mobile measurement with configurable in-app events and lookback windows. Multi-touch attribution is in the plan comparison.
- SKAdNetwork tools
- SKAN Conversion Studio, null conversion value modeling and conversion value recommendations are listed, with SKAN LTV modeling in the comparison.
- Cross-platform and CTV attribution
- Cross-device and web attribution is listed, and connected TV and OTT attribution is a premium feature on the Enterprise plan.
- Marketing analytics
- Cohort and retention reports, customizable dashboards, LTV analytics, pivot reports and fraud reporting.
- Partner connections
- Ad partners, data partner webhooks and ad partner postbacks. Basics limits each to 3, while Essentials and Enterprise are unlimited.
- APIs
- A programmatic cohort analytics API, an aggregated data API and aggregated data report export.
Measured
- Media mix modeling
- Builds causal media mix models that the site says are calibrated with incrementality tests.
- Incrementality testing
- Runs automated geo and audience split experiments to measure the lift from a channel.
- Media plan optimizer
- AI-powered scenario planning for shifting budget between channels.
- Cross-channel dashboard
- One view of media measurement across channels, with benchmarks for comparing against competitors.
- Managed integrations
- The site lists 300+ fully managed connections to ad and sales data sources.
Plans
Branch
Pricing could not be confirmed. See branch.io.
Measured
Pricing could not be confirmed. See measured.com.
Common questions
Which is cheaper, Branch or Measured?
As of Nov 13, 2026, Branch has no price we could confirm, and Measured has no price we could confirm.
Which has a free plan, Branch or Measured?
As of Nov 13, 2026, neither Branch nor Measured has a free plan. Branch has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.