Admetrics vs Measured (2026): which should you pick?
As of Nov 13, 2026, Admetrics grades higher than Measured: 2.2 against 1.6 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Admetrics grades higher on the free plan and platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Admetrics
Attribution and profit reporting for e-commerce advertisers
Measured
Marketing measurement with media mix modeling and incrementality tests
Which one is for you
Pick Admetrics if
- Fits if you run a Shopify store with real monthly ad spend to attribute
- Works for teams that want orders and profit in one report
Look elsewhere if
- Pricey if your spend is large, as the fee scales with ad spend and the overage is 1.5% on Growth
- Watch out: data refreshes every 4 hours, and 1 hour or 30 minutes are add-ons
- Skip it if you want marketing mix modeling, which is an add-on on the Custom plan only
- Watch out: prices are in euros, and the Shopify app is priced separately in the Shopify App Store
Pick Measured if
- Fits if you are an ecommerce brand with enough ad spend to test incrementality
- Works for teams that want a vendor to run the measurement
Look elsewhere if
- Not for you if you are a small shop, since it is built for enterprise brands
- Skip it if you want a price first, because none is published
- Watch out: vendor strategic services are sold alongside the software
- Too light for building or buying ads, as it is measurement only
How we grade them
| 2.2GPAAdmetricsFair | 1.6GPAMeasuredWeak | |
|---|---|---|
| Value for money | C€339 a month covers €20,000 of ad spend, then 1.5% on the overage, and Business is €764. That is the dearer quarter, below the dearest tenth that starts at $500. | CNo price is published, and the pricing URL returns a not-found page, so it sits in the middle. |
| Free plan and trial | CA 21-day trial with full access and no card. No free plan after it. | FNo free plan, no trial and no self-serve sign-up; access is through a demo. |
| Features | CMulti-touch and data-driven attribution, 100+ metrics, profit reports and budget tools. Data refreshes every 4 hours, and the conversion signal push-back and optimizer are add-ons. | CMedia mix modeling, incrementality tests, a plan optimizer and a cross-channel dashboard. The listing shows no gaps, but it measures media and doesn't run it. |
| Ease of use | CConnect shops and ad accounts, then set up models and cost data. We found no store rating. | CNo store rating on record. Data feeds from each channel have to be connected first. |
| Platforms and integrations | BWeb app plus a browser extension, with Shopify, Meta, Google, TikTok and Microsoft Ads, a Data API and an MCP server. No desktop or phone app. | CWeb only, and the listing names no integrations outside what it calls managed integrations. |
| Best for | ad attribution and profit for online stores | media mix and incrementality testing for ecommerce brands |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Admetrics and Measured. How we grade
Where they differ
At a glance
| Admetrics | Measured | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | €339 per month for €20,000 of included ad spend, billed monthly | Not published |
| Free plan | None | None |
| Free trial | 21-day free trial with full access to the chosen plan, no credit card required | None listed |
| Web | ||
| Browser extension | ||
| Made by | Admetrics GmbH | Measured |
| Price read from | admetrics.io | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Admetrics
- Prices are listed in euros and scale with monthly ad spend: €339 covers €20,000, and spend above that is billed at 1.5% on Growth.
- Data refreshes every 4 hours on Growth and Business. Faster updates (1 hour or 30 minutes) are add-ons.
- Marketing mix modeling and the budget optimizer are add-ons on the Custom plan only, and Ad Pilot is an add-on from Business.
- A 12-month term paid upfront takes 15% off the base fee, per the pricing page FAQ. The Shopify app is priced separately in the Shopify App Store.
Measured
- No prices are published and the pricing URL returns a not-found page; access is through a demo request.
- Built for enterprise brands; the About page says more than 150 ecommerce brands use it.
- Strategic services from the vendor are offered next to the software.
Key features
Admetrics
- Multi-touch and data-driven attribution
- Attributes orders to channels with rule-based or data-driven models, with unlimited attribution windows on every plan and order-level customer journeys.
- Profit reporting
- Order-level profit and loss reports that take in cost of goods, expenses, payment fees and logistics costs, plus customer lifetime value and cohort reports.
- Dashboards and scheduled reports
- More than 100 metrics in customizable dashboards, with scheduled reports sent by email or Slack.
- Budget management
- Budget management across Meta, Google, TikTok and Microsoft ads is on every plan. Ad Pilot and Budget Optimizer are sold as add-ons on higher plans.
- Experimentation and conversion signals
- An experimentation engine and A/B/n testing integrations are included. Server-to-server pushback of conversion signals to ad platforms is an add-on.
- Data API and MCP
- A Data API and an MCP server let teams pull the data into their own tools and AI agents. Both are listed on every plan.
Measured
- Media mix modeling
- Builds causal media mix models that the site says are calibrated with incrementality tests.
- Incrementality testing
- Runs automated geo and audience split experiments to measure the lift from a channel.
- Media plan optimizer
- AI-powered scenario planning for shifting budget between channels.
- Cross-channel dashboard
- One view of media measurement across channels, with benchmarks for comparing against competitors.
- Managed integrations
- The site lists 300+ fully managed connections to ad and sales data sources.
Plans
Admetrics
Growth€339
per month for up to €20,000 of ad spend, billed monthly
Unlimited shops and users, multi-touch and data-driven attribution, 100+ KPIs, budget management. Overage 1.5%. Data updates every 4 hours.
Business€764
per month for up to €70,000 of ad spend, billed monthly
Growth plus multi-market views, granular permissions, a dedicated success manager, Slack support and a data audit. Overage 1%.
Customfrom €1,100
per month for at least €100,000 of ad spend
Business plus custom attribution and metrics, customer matching across sales channels and a custom SLA. Overage set per contract; sold through sales.
Measured
Pricing could not be confirmed. See measured.com.
Ways to pay less
Admetrics
- Annual discount
15% off the base fee for a 12-month term
The pricing page shows an Annually toggle at 15% off, and its FAQ says a 12-month term paid upfront reduces the base fee by 15%.
Measured
No public discounts listed.
Common questions
Which is cheaper, Admetrics or Measured?
As of Nov 13, 2026, Admetrics starts at €339 per month for €20,000 of included ad spend, billed monthly, and Measured has no price we could confirm.
Which has a free plan, Admetrics or Measured?
As of Nov 13, 2026, neither Admetrics nor Measured has a free plan. Admetrics has a free trial.
Which platforms do Admetrics and Measured run on?
As of Nov 13, 2026, only Admetrics lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.