Admetrics vs Reporting Ninja (2026): which should you pick?
As of Nov 13, 2026, Reporting Ninja grades higher than Admetrics: 2.6 against 2.2 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Reporting Ninja grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Admetrics
Attribution and profit reporting for e-commerce advertisers
Reporting Ninja
Marketing reports for agencies, built by AI or by hand
Which one is for you
Pick Admetrics if
- Fits if you run a Shopify store with real monthly ad spend to attribute
- Works for teams that want orders and profit in one report
Look elsewhere if
- Pricey if your spend is large, as the fee scales with ad spend and the overage is 1.5% on Growth
- Watch out: data refreshes every 4 hours, and 1 hour or 30 minutes are add-ons
- Skip it if you want marketing mix modeling, which is an add-on on the Custom plan only
- Watch out: prices are in euros, and the Shopify app is priced separately in the Shopify App Store
Pick Reporting Ninja if
- Fits if you send monthly reports to a handful of ad clients
- Works for agencies that want the client's logo on the PDF
Look elsewhere if
- Tight if you have a long client list, as Starter stops at 10 reports and 10 accounts of each type
- Pricey if you grow past Small, with Large at $120 a month and anything bigger quoted
- Skip it if you want a free plan, because after the 15-day trial it is paid
- Watch out: cancel and you are billed for the current month, then not again
How we grade them
| 2.2GPAAdmetricsFair | 2.6GPAReporting NinjaGood | |
|---|---|---|
| Value for money | C€339 a month covers €20,000 of ad spend, then 1.5% on the overage, and Business is €764. That is the dearer quarter, below the dearest tenth that starts at $500. | B$20 a month on yearly billing ($25 monthly), inside the cheapest quarter of a category whose cheapest quarter starts at $26. Users are unlimited on every plan. |
| Free plan and trial | CA 21-day trial with full access and no card. No free plan after it. | CA 15-day trial with no card. There is no permanent free plan. |
| Features | CMulti-touch and data-driven attribution, 100+ metrics, profit reports and budget tools. Data refreshes every 4 hours, and the conversion signal push-back and optimizer are add-ons. | BReport builder, AI report builder and summaries, white label, client portal, Looker Studio connectors, Sheets add-on, API, MCP and alerts. The listing names no gap in the core job. |
| Ease of use | CConnect shops and ad accounts, then set up models and cost data. We found no store rating. | CYou build or generate each report and connect each client account. We found no store rating. |
| Platforms and integrations | BWeb app plus a browser extension, with Shopify, Meta, Google, TikTok and Microsoft Ads, a Data API and an MCP server. No desktop or phone app. | BWeb app with Google Analytics 4, Google and Meta Ads, LinkedIn, TikTok, Mailchimp, Klaviyo and Shopify, plus an API and MCP. No desktop or phone app. |
| Best for | ad attribution and profit for online stores | white-label marketing reports for agencies |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Admetrics and Reporting Ninja. How we grade
Price against what you get
Admetrics starts at about $378.73 a month and scores 2.3 out of 4 on features, ease of use and platforms. Reporting Ninja starts at $20 a month and scores 2.7.
Reporting Ninja scores higher and starts $358.73 a month lower. Of the other ad creative and reporting tools on the chart, 9 score higher than Admetrics for less, and none scores higher than Reporting Ninja for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Admetrics also covers a/B testing.
At a glance
| Admetrics | Reporting Ninja | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | €339 per month for €20,000 of included ad spend, billed monthly | $20 per month, billed annually ($25 billed monthly) |
| Free plan | None | None |
| Free trial | 21-day free trial with full access to the chosen plan, no credit card required | 15-day free trial, no credit card required |
| Web | ||
| Browser extension | ||
| Made by | Admetrics GmbH | Reporting Ninja |
| Price read from | admetrics.io | reportingninja.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Admetrics
- Prices are listed in euros and scale with monthly ad spend: €339 covers €20,000, and spend above that is billed at 1.5% on Growth.
- Data refreshes every 4 hours on Growth and Business. Faster updates (1 hour or 30 minutes) are add-ons.
- Marketing mix modeling and the budget optimizer are add-ons on the Custom plan only, and Ad Pilot is an add-on from Business.
- A 12-month term paid upfront takes 15% off the base fee, per the pricing page FAQ. The Shopify app is priced separately in the Shopify App Store.
Reporting Ninja
- Plans are sized by reports and by accounts of each type, so large client lists need the Large plan or a custom quote.
- The 15-day trial needs no card, but the page does not describe a permanent free plan.
- If you cancel, you are billed for the current month and not again afterward.
Key features
Admetrics
- Multi-touch and data-driven attribution
- Attributes orders to channels with rule-based or data-driven models, with unlimited attribution windows on every plan and order-level customer journeys.
- Profit reporting
- Order-level profit and loss reports that take in cost of goods, expenses, payment fees and logistics costs, plus customer lifetime value and cohort reports.
- Dashboards and scheduled reports
- More than 100 metrics in customizable dashboards, with scheduled reports sent by email or Slack.
- Budget management
- Budget management across Meta, Google, TikTok and Microsoft ads is on every plan. Ad Pilot and Budget Optimizer are sold as add-ons on higher plans.
- Experimentation and conversion signals
- An experimentation engine and A/B/n testing integrations are included. Server-to-server pushback of conversion signals to ad platforms is an add-on.
- Data API and MCP
- A Data API and an MCP server let teams pull the data into their own tools and AI agents. Both are listed on every plan.
Reporting Ninja
- Report builder
- Reports are collections of widgets that can mix several data sources and client accounts, then be scheduled and sent as PDFs.
- AI report building
- An AI builder, AI widget and AI summary are included on every plan, with monthly AI credits that renew.
- Looker Studio connectors
- Data Studio connectors bring the same accounts into Looker Studio, with unlimited reports there.
- White label and client portal
- Reports can carry the agency's branding and be shared through a client portal or share links.
- Sheets add-on, API and MCP
- A Google Sheets add-on, a REST API and an MCP connector for Claude and ChatGPT are part of every plan.
- Alerts
- Alerts with AI explanations flag changes in the connected data.
Plans
Admetrics
Growth€339
per month for up to €20,000 of ad spend, billed monthly
Unlimited shops and users, multi-touch and data-driven attribution, 100+ KPIs, budget management. Overage 1.5%. Data updates every 4 hours.
Business€764
per month for up to €70,000 of ad spend, billed monthly
Growth plus multi-market views, granular permissions, a dedicated success manager, Slack support and a data audit. Overage 1%.
Customfrom €1,100
per month for at least €100,000 of ad spend
Business plus custom attribution and metrics, customer matching across sales channels and a custom SLA. Overage set per contract; sold through sales.
Reporting Ninja
Starter$20
per month, billed annually ($25 billed monthly)
10 reports and 10 accounts of each type; unlimited users.
Small$40
per month, billed annually ($50 billed monthly)
30 reports and 30 accounts of each type; unlimited users.
Medium$70
per month, billed annually ($88 billed monthly)
70 reports and 70 accounts of each type; unlimited users.
Large$120
per month, billed annually ($150 billed monthly)
150 reports and 150 accounts of each type; unlimited users.
Custom planCustom
Larger volumes, quoted on request.
Ways to pay less
Admetrics
- Annual discount
15% off the base fee for a 12-month term
The pricing page shows an Annually toggle at 15% off, and its FAQ says a 12-month term paid upfront reduces the base fee by 15%.
Reporting Ninja
- Annual discount
20% off with annual billing
Annual billing shows 20% off the monthly price, and quarterly billing shows 10% off.
Common questions
Which is cheaper, Admetrics or Reporting Ninja?
As of Nov 13, 2026, Reporting Ninja is cheaper to start with: $20 a month, against about $378.73 a month for Admetrics. Admetrics starts at €339 per month for €20,000 of included ad spend, billed monthly, and Reporting Ninja starts at $20 per month, billed annually ($25 billed monthly).
Which has a free plan, Admetrics or Reporting Ninja?
As of Nov 13, 2026, neither Admetrics nor Reporting Ninja has a free plan. Both have a free trial.
Which platforms do Admetrics and Reporting Ninja run on?
As of Nov 13, 2026, only Admetrics lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.