Admetrics vs Madgicx (2026): which should you pick?
As of Nov 13, 2026, we pick Madgicx: it is second in our ranking of ad creative and reporting tools, and it grades higher too, 2.4 against 2.2.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Madgicx grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Admetrics
Attribution and profit reporting for e-commerce advertisers
Madgicx
AI optimization, automation and reports for Meta ad accounts
Which one is for you
Pick Admetrics if
- Fits if you run a Shopify store with real monthly ad spend to attribute
- Works for teams that want orders and profit in one report
Look elsewhere if
- Pricey if your spend is large, as the fee scales with ad spend and the overage is 1.5% on Growth
- Watch out: data refreshes every 4 hours, and 1 hour or 30 minutes are add-ons
- Skip it if you want marketing mix modeling, which is an add-on on the Custom plan only
- Watch out: prices are in euros, and the Shopify app is priced separately in the Shopify App Store
Pick Madgicx if
- Fits if most of your ad budget goes to Meta and you want an AI pointing at wasted spend
- Works for small shops spending up to $1K a month, at $32 a month billed annually
Look elsewhere if
- Skip it if you spend mostly on Google or TikTok, where it reports but doesn't optimize
- Pricey if you want server-side tracking, which is $49 a month more per account
- Tight if your spend tops $30K a month, as the price is then only shown inside the app
- Watch out: the price climbs with spend, to $230 a month billed annually up to $30K, and monthly billing costs more
- Not for you if you want a phone app or browser extension, as it runs in a web browser only
How we grade them
| 2.2GPAAdmetricsFair | 2.4GPAMadgicxFair | |
|---|---|---|
| Value for money | C€339 a month covers €20,000 of ad spend, then 1.5% on the overage, and Business is €764. That is the dearer quarter, below the dearest tenth that starts at $500. | CGraded against the reporting tools it's listed with. One plan has every feature, priced by ad spend: at $5K a month it's $83 billed annually, up to $10K it's $90 ($129 monthly), and up to $1K it's $32. That's about level with Birch and under Superads, Atria and Motion at that spend. |
| Free plan and trial | CA 21-day trial with full access and no card. No free plan after it. | CNo free plan, but a 7-day trial with access to everything. A week is enough to see what the AI suggests for your account, but not much more. |
| Features | CMulti-touch and data-driven attribution, 100+ metrics, profit reports and budget tools. Data refreshes every 4 hours, and the conversion signal push-back and optimizer are add-ons. | BA daily AI audit with one-click fixes, a Copilot that answers questions about your account, rules, creative fatigue alerts, an image ad generator and reports mixing six data sources. For Meta that's the whole job. Other ad platforms show up in reports only. |
| Ease of use | CConnect shops and ad accounts, then set up models and cost data. We found no store rating. | CNo rating on record. Fixes are approved with one click, but there's an account to connect, a lot of tools to learn, and rules to set up before automation does anything. |
| Platforms and integrations | BWeb app plus a browser extension, with Shopify, Meta, Google, TikTok and Microsoft Ads, a Data API and an MCP server. No desktop or phone app. | BWeb only, with no browser extension or apps. Reports pull in Meta, Google Ads, TikTok, Shopify, Klaviyo and Google Analytics 4, and it works with Claude and ChatGPT, plus a Google Ads MCP server. |
| Best for | ad attribution and profit for online stores | AI fixes and reports for Meta ad accounts |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Admetrics and Madgicx. How we grade
Price against what you get
Admetrics starts at about $378.73 a month and scores 2.3 out of 4 on features, ease of use and platforms. Madgicx starts at $0.08 a month when paid by the year and scores 2.7.
Madgicx scores higher and starts $378.65 a month lower. Of the other ad creative and reporting tools on the chart, 9 score higher than Admetrics for less, and none scores higher than Madgicx for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Admetrics also covers a/B testing.
- Madgicx also covers workflow automation, AI agents, image generation and ad creative.
At a glance
| Admetrics | Madgicx | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | €339 per month for €20,000 of included ad spend, billed monthly | $32 per month up to $1K ad spend, billed annually ($45 billed monthly) |
| Free plan | None | None |
| Free trial | 21-day free trial with full access to the chosen plan, no credit card required | 7-day free trial with access to everything |
| Web | ||
| Browser extension | ||
| Made by | Admetrics GmbH | Madgicx Ltd. |
| Price read from | admetrics.io | madgicx.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Admetrics
- Prices are listed in euros and scale with monthly ad spend: €339 covers €20,000, and spend above that is billed at 1.5% on Growth.
- Data refreshes every 4 hours on Growth and Business. Faster updates (1 hour or 30 minutes) are add-ons.
- Marketing mix modeling and the budget optimizer are add-ons on the Custom plan only, and Ad Pilot is an add-on from Business.
- A 12-month term paid upfront takes 15% off the base fee, per the pricing page FAQ. The Shopify app is priced separately in the Shopify App Store.
Madgicx
- Optimization, automation and ad launching are built for Meta; Google Ads, TikTok and others appear in reports only, plus a Google Ads MCP server.
- Price steps up with monthly ad spend, from up to $1K to up to $30K; above $30K the price is shown only in the app.
- Tracking Pro, server-side conversion tracking for Meta, is an add-on at $49 a month per connected account.
- Madgicx says it offers no browser or Chrome extension; the app runs in a web browser.
Key features
Admetrics
- Multi-touch and data-driven attribution
- Attributes orders to channels with rule-based or data-driven models, with unlimited attribution windows on every plan and order-level customer journeys.
- Profit reporting
- Order-level profit and loss reports that take in cost of goods, expenses, payment fees and logistics costs, plus customer lifetime value and cohort reports.
- Dashboards and scheduled reports
- More than 100 metrics in customizable dashboards, with scheduled reports sent by email or Slack.
- Budget management
- Budget management across Meta, Google, TikTok and Microsoft ads is on every plan. Ad Pilot and Budget Optimizer are sold as add-ons on higher plans.
- Experimentation and conversion signals
- An experimentation engine and A/B/n testing integrations are included. Server-to-server pushback of conversion signals to ad platforms is an add-on.
- Data API and MCP
- A Data API and an MCP server let teams pull the data into their own tools and AI agents. Both are listed on every plan.
Madgicx
- AI Marketer
- Audits Meta ad accounts every day, finds wasted spend and room to scale, and prepares actions that go live with one click of approval.
- Copilot
- An assistant on every page of the app that answers questions about your ad account from its own data.
- AI Ad Generator
- Generates image ads from a prompt, an image or any ad in the Meta Ad Library, ready to edit and launch.
- Creative Insights
- Breaks down every creative, video included, to show what winning ads share, and flags creative fatigue so you know when to refresh.
- Ads Manager 2.0 and automation
- Faster Meta campaign management with filters and bulk actions, plus rules that run campaigns 24/7 on conditions you set.
- One-Click Report
- Dashboards that combine Meta, Google Ads, Google Analytics 4, TikTok, Shopify and Klaviyo data, shared by live link or PDF.
Plans
Admetrics
Growth€339
per month for up to €20,000 of ad spend, billed monthly
Unlimited shops and users, multi-touch and data-driven attribution, 100+ KPIs, budget management. Overage 1.5%. Data updates every 4 hours.
Business€764
per month for up to €70,000 of ad spend, billed monthly
Growth plus multi-market views, granular permissions, a dedicated success manager, Slack support and a data audit. Overage 1%.
Customfrom €1,100
per month for at least €100,000 of ad spend
Business plus custom attribution and metrics, customer matching across sales channels and a custom SLA. Overage set per contract; sold through sales.
Madgicx
Madgicx Pro Complete$32
per month up to $1K ad spend, billed annually ($45 billed monthly)
All features. Price rises with ad spend: $83 a month billed annually up to $5K, $90 ($129 monthly) up to $10K, and $230 ($329) up to $30K.
Over $30K ad spendCustom
Above $30K of monthly ad spend the pricing page shows no figure; the price is given inside the app.
Ways to pay less
Admetrics
- Annual discount
15% off the base fee for a 12-month term
The pricing page shows an Annually toggle at 15% off, and its FAQ says a 12-month term paid upfront reduces the base fee by 15%.
Madgicx
- Annual discount
Lower rate with quarterly or annual billing
Up to $1K of ad spend, Madgicx is $45 a month billed monthly, $38 billed quarterly and $32 billed annually; each spend step has similar savings.
Common questions
Which is cheaper, Admetrics or Madgicx?
As of Nov 13, 2026, Madgicx is cheaper to start with: $0.08 a month when paid by the year, against about $378.73 a month for Admetrics. Admetrics starts at €339 per month for €20,000 of included ad spend, billed monthly, and Madgicx starts at $32 per month up to $1K ad spend, billed annually ($45 billed monthly).
Which has a free plan, Admetrics or Madgicx?
As of Nov 13, 2026, neither Admetrics nor Madgicx has a free plan. Both have a free trial.
Which platforms do Admetrics and Madgicx run on?
As of Nov 13, 2026, only Admetrics lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.