Admetrics vs Kochava (2026): which should you pick?
As of Nov 13, 2026, Kochava grades higher than Admetrics: 2.4 against 2.2 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Admetrics grades higher on value for money. Kochava grades higher on the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Admetrics
Attribution and profit reporting for e-commerce advertisers
Kochava
Mobile attribution and omnichannel ad measurement platform
Which one is for you
Pick Admetrics if
- Fits if you run a Shopify store with real monthly ad spend to attribute
- Works for teams that want orders and profit in one report
Look elsewhere if
- Pricey if your spend is large, as the fee scales with ad spend and the overage is 1.5% on Growth
- Watch out: data refreshes every 4 hours, and 1 hour or 30 minutes are add-ons
- Skip it if you want marketing mix modeling, which is an add-on on the Custom plan only
- Watch out: prices are in euros, and the Shopify app is priced separately in the Shopify App Store
Pick Kochava if
- Fits if you run a mobile app and want attribution without paying at first
- Works for growth teams that may need raw data later
Look elsewhere if
- Tight if your app passes 10,000 attributed conversions a month, as free ends there
- Pricey if you need more than the basics, because Foundation is $500 a month
- Watch out: row-level reporting, identity matching, audience activation and raw data queries are not on the free plan
- Watch out: marketing mix modeling, Apple Ads automation and the publisher product are quote only
- Skip it if you only pay by card, since the vendor prefers ACH or wire
How we grade them
| 2.2GPAAdmetricsFair | 2.4GPAKochavaFair | |
|---|---|---|
| Value for money | C€339 a month covers €20,000 of ad spend, then 1.5% on the overage, and Business is €764. That is the dearer quarter, below the dearest tenth that starts at $500. | DThe first paid plan, Foundation, is $500 a month, the start of the dearest tenth of ad tools ($500 and up). Enterprise starts at $2,000. |
| Free plan and trial | CA 21-day trial with full access and no card. No free plan after it. | BFree App Analytics is $0 with up to 10,000 attributed conversions a month, and includes fraud prevention. A small app could stay there until it hits the cap. |
| Features | CMulti-touch and data-driven attribution, 100+ metrics, profit reports and budget tools. Data refreshes every 4 hours, and the conversion signal push-back and optimizer are add-ons. | BMobile and connected-TV attribution, SmartLinks, fraud prevention and data export. Nothing core is missing, though row-level data and audience activation start on paid plans. |
| Ease of use | CConnect shops and ad accounts, then set up models and cost data. We found no store rating. | CNo store rating on record. Attribution needs an SDK and partner links set up, which takes engineering time. |
| Platforms and integrations | BWeb app plus a browser extension, with Shopify, Meta, Google, TikTok and Microsoft Ads, a Data API and an MCP server. No desktop or phone app. | BWeb console with a public API and links to Meta, Apple Ads and SKAdNetwork. No desktop app. |
| Best for | ad attribution and profit for online stores | app install attribution with a free starting tier |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Admetrics and Kochava. How we grade
Price against what you get
Admetrics starts at about $378.73 a month and scores 2.3 out of 4 on features, ease of use and platforms. Kochava starts at $500 a month and scores 2.7.
Kochava scores higher, and starts $121.27 a month higher: the question is whether the extra is worth that to you. Of the other ad creative and reporting tools on the chart, 9 score higher than Admetrics for less, and none scores higher than Kochava for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| Admetrics | Kochava | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | €339 per month for €20,000 of included ad spend, billed monthly | $500 per month and up |
| Free plan | None | Free App Analytics: $0 a month with up to 10,000 attributed conversions a month. |
| Free trial | 21-day free trial with full access to the chosen plan, no credit card required | Free trials are offered on the Foundation and Enterprise plans |
| Web | ||
| Browser extension | ||
| Made by | Admetrics GmbH | Kochava |
| Price read from | admetrics.io | kochava.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Admetrics
- Prices are listed in euros and scale with monthly ad spend: €339 covers €20,000, and spend above that is billed at 1.5% on Growth.
- Data refreshes every 4 hours on Growth and Business. Faster updates (1 hour or 30 minutes) are add-ons.
- Marketing mix modeling and the budget optimizer are add-ons on the Custom plan only, and Ad Pilot is an add-on from Business.
- A 12-month term paid upfront takes 15% off the base fee, per the pricing page FAQ. The Shopify app is priced separately in the Shopify App Store.
Kochava
- The free plan stops at 10,000 attributed conversions a month; Foundation lists 33,000 and Enterprise is sized by 200,000 monthly active users.
- Marketing mix modeling, Apple Ads automation, strategic services and the publisher product are quote-only.
- Row-level reporting, IdentityLink, audience activation and raw data queries are not on the free plan.
- Preferred payment is ACH or wire; card payments go through a self-serve customer portal.
Key features
Admetrics
- Multi-touch and data-driven attribution
- Attributes orders to channels with rule-based or data-driven models, with unlimited attribution windows on every plan and order-level customer journeys.
- Profit reporting
- Order-level profit and loss reports that take in cost of goods, expenses, payment fees and logistics costs, plus customer lifetime value and cohort reports.
- Dashboards and scheduled reports
- More than 100 metrics in customizable dashboards, with scheduled reports sent by email or Slack.
- Budget management
- Budget management across Meta, Google, TikTok and Microsoft ads is on every plan. Ad Pilot and Budget Optimizer are sold as add-ons on higher plans.
- Experimentation and conversion signals
- An experimentation engine and A/B/n testing integrations are included. Server-to-server pushback of conversion signals to ad platforms is an add-on.
- Data API and MCP
- A Data API and an MCP server let teams pull the data into their own tools and AI agents. Both are listed on every plan.
Kochava
- Mobile and CTV attribution
- Measures installs and in-app events from paid and owned media, with SKAdNetwork and Android attribution support, and covers connected TV on the free plan.
- SmartLinks and deep linking
- SmartLinks combine deep links and QR codes; the Foundation tier adds Universal Links and App Links support.
- Ad fraud prevention
- AI-powered fraud prevention is on the free plan, with a fraud console and custom prevention rules on Enterprise.
- Data access
- Row-level reporting starts at Foundation, and Enterprise adds unlimited raw data queries and custom data ETL and postbacks.
- Marketing mix modeling and Apple Ads automation
- AIM is a marketing mix modeling product and Search Ads Maven automates Apple Ads campaigns; both are priced separately.
Plans
Admetrics
Growth€339
per month for up to €20,000 of ad spend, billed monthly
Unlimited shops and users, multi-touch and data-driven attribution, 100+ KPIs, budget management. Overage 1.5%. Data updates every 4 hours.
Business€764
per month for up to €70,000 of ad spend, billed monthly
Growth plus multi-market views, granular permissions, a dedicated success manager, Slack support and a data audit. Overage 1%.
Customfrom €1,100
per month for at least €100,000 of ad spend
Business plus custom attribution and metrics, customer matching across sales channels and a custom SLA. Overage set per contract; sold through sales.
Kochava
Free App Analytics$0
per month for up to 10,000 conversions
Install and event tracking, self-attributing network attribution, SKAN and AAK support, SmartLinks, A/B/n tests and AI fraud prevention.
Foundation$500
per month and up, for 33,000 conversions
Adds custom events, all-partner attribution, cost aggregation, IdentityLink and row-level reporting. Monthly or annual prepayment.
Enterprise$2,000
per month and up, for 200,000 monthly active users
Adds audience activation, ad revenue measurement, predictive churn, fraud console, raw data queries and ETL. Billed on conversions or MAU.
Ways to pay less
Admetrics
- Annual discount
15% off the base fee for a 12-month term
The pricing page shows an Annually toggle at 15% off, and its FAQ says a 12-month term paid upfront reduces the base fee by 15%.
Kochava
- Other savings
Annual prepayment option
The pricing FAQ says measurement and attribution plans come with both monthly and annual prepayment options; it states no discount.
Common questions
Which is cheaper, Admetrics or Kochava?
As of Nov 13, 2026, Admetrics is cheaper to start with: about $378.73 a month, against $500 a month for Kochava. Admetrics starts at €339 per month for €20,000 of included ad spend, billed monthly, and Kochava starts at $500 per month and up.
Which has a free plan, Admetrics or Kochava?
As of Nov 13, 2026, only Kochava has a free plan. Admetrics does not, though it has a free trial.
Which platforms do Admetrics and Kochava run on?
As of Nov 13, 2026, only Admetrics lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.