Pencil
AI ad creation across many image, video and text models
Pencil report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for many AI models for ads in one workspace
Pencil puts image, video and copy models from OpenAI, Google, Adobe, Runway and Stability AI in one ad workspace, then launches ads and reports on how they do. It's cheap to start at $11 a month billed annually. But every action costs credits by model, so a few dozen ads a month means Growth at $44.
Who Pencil is for
- Great if you want to try several AI image and video models without paying for each one
- Handy when you make ads and launch them to Meta, TikTok, YouTube and LinkedIn from one place
- Good for big brands that need IP and no-train terms, which come with Pro
Who Pencil is not for
- Tight if you're on Core, as 50 credits go quickly and unused ones don't roll over
- Skip it if you want to track what rivals are running, as nothing on record does that
- Not for you if you want a refund after the trial, since none are given once a plan starts
Why Pencil gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyGraded on a few dozen ads a month. Core's 50 credits at $11 billed annually won't go that far, since each action is charged by model and resizing costs 1 credit per format, so it's Growth: 250 credits for $44 billed annually ($55 monthly). That's the middle of this category.
- CFree plan and trialNo free plan. The refund policy mentions a free trial and says you choose to upgrade to a paid plan afterwards, but no length is given anywhere on record.
- CFeaturesText, image, video and voice models, ready-made and custom agents, editors with Figma and Photoshop imports, launching to seven ad platforms and scores before launch. Plenty for making ads, but nothing on record for studying rivals' ads, and bulk generation from feeds is Pro only.
- CEase of useNo rating on record. Choosing among many models, each priced differently in credits, is a learning curve of its own, and agents and workflows take setting up.
- BPlatforms and integrationsWeb only, with no apps. It launches to Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn, imports from Figma, Photoshop and After Effects, and can add CreativeX scores.
What these grades rest on. Graded from this listing, whose facts were read from Pencil's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/pencil#review"><img src="https://toolgpa.com/badge/pencil.svg" alt="Pencil: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Pencil stands among ad creative and reporting tools
Pencil's GPA of 2.2 is higher than 4 of the 11 other ad creative and reporting tools we grade, and level with 3.
It stands best on platforms and integrations (B, above 1 of 11) and worst on features (C, above 0).
Its paid plans start at $11 a month, against a middle price of $19 for the category: 3 of the 10 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 12 ad creative and reporting tools we grade, cut by the letter each got. Pencil’s own letter is outlined.
- CValue for moneyAbove 2 of 11, level with 8
- CFree plan and trialAbove 4 of 11, level with 7
- CFeaturesAbove 0 of 11, level with 7
- CEase of useAbove 0 of 11, level with 10
- BPlatforms and integrationsAbove 1 of 11, level with 10
Price against what you get
Each dot is one of 11 ad creative and reporting tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Pencil, or make your own?
Keep it
To replace Pencil you would be making an image model, which you can rent by the picture but not make. That is not a weekend's work, with an AI app builder or without one.
It costs $132 a year.
What you could make
- Templates: an app builder makes this well.
What you could not
- An image model, which you can rent by the picture but not make.
- A video model, which you can rent by the second but not make.
- An AI agent, with the models and the safeguards behind it.
- Ad images and videos made to each network's sizes.
- It plugs into other products, Meta Ads, TikTok and YouTube among them.
- What a company asks for before it lets staff use something: roles and permissions.
What this rests on. Pencil’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Pencil?
Pencil makes ads: its AI agents write copy and generate images, videos and ad creatives using models from OpenAI, Google, Adobe, Runway and Stability AI in one workspace. Connected ad accounts on Meta, TikTok, YouTube, Google and LinkedIn add a results dashboard, creative insights and performance predictions. Self-serve plans are sold by monthly credits; Pencil Pro is its enterprise edition.
Pencil is a paid product with a free trial, starting at $11 per month for 50 credits, billed annually ($14 billed monthly). See every plan
Good for
- Marketers who want several AI image and video models in one ad tool
- Solo marketers needing a low-cost credit plan for ad creatives
- Enterprise brand teams that need governance and IP terms for AI content
Worth knowing
- Core and Growth cannot go past their monthly credits; you upgrade or wait for the reset, and unused credits do not roll over.
- Each AI action costs credits by model and size of the job, so 50 credits can cover very different amounts of work.
- Enterprise terms such as IP assignment, no-train, data ring-fencing and SSO are on Pro, priced through sales.
- Refunds are not given once a paid plan has started after the free trial; cancelling stops billing at the end of the period.
Key features
- Many AI models in one place
- Text, image, video and voice models from OpenAI, Google, Adobe, Runway, Stability AI and others, chosen per task, with each model priced in credits by what it costs to run.
- Agents and Scribble
- Ready-made agents for common marketing jobs, plus your own agents and multistep workflows; Scribble is its chat assistant for briefs and campaigns.
- Ad editors and resizing
- Drag-and-drop, image, video and display ad editors, Figma, Photoshop and After Effects imports, and AI resizing to any ad format at 1 credit per format.
- Launch and track ads
- Sends ads to Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn and shows their results in a dashboard.
- Predictions and creative insights
- Scores creatives before launch and gives insights from connected ad accounts on how to improve them; CreativeX scores can be added.
- Bulk generation from feeds
- On Pro, generates variations in bulk from product, audience and market feeds, with role-based access across brands and markets.
Pencil pricing
- Starts at
- $11 per month for 50 credits, billed annually ($14 billed monthly)
- Free plan
- None
- Free trial
- Free trial mentioned in the refund policy; length not stated
| Plan | Price | What you get |
|---|---|---|
| Core | $11per month for 50 credits, billed annually ($14 billed monthly) | For one person: AI agents for text, images, video and ad creatives, AI scores, ad launch and tracking, 1 workspace and chat support. |
| Growth | $44per month for 250 credits, billed annually ($55 billed monthly) | Everything in Core with more credits at a lower cost each, unlimited workspaces and direct access to the product team. |
| Pro | Custom | Sold through sales: committed-use credits, bulk generation from product feeds, unlimited users and brands, IP assignment and no-train terms. |
Read from trypencil.com on Oct 18, 2026. Prices change, so confirm with Pencil before you buy.
Ways to pay less
- Annual discountSave 20% with annual billing
Billed annually, Core is $11 a month instead of $14 and Growth $44 instead of $55.
Stated on trypencil.com
Works with
Pencil alternatives
- Pencil vs AdCreative.ai
Free trial · from $20/mo
- Pencil vs Omneky
Free trial · from $24/mo
- Pencil vs Predis.ai
Free trial · from $19/mo
- Pencil vs Creatify
Free plan · from $12/mo
- Pencil vs Superads
Free trial · from $125/mo
Common questions
Is Pencil free?
No, Pencil is a paid product, but you can try it first. Free trial mentioned in the refund policy; length not stated.
How much does Pencil cost?
Pencil lists 3 plans. Core: $11 per month for 50 credits, billed annually ($14 billed monthly). Growth: $44 per month for 250 credits, billed annually ($55 billed monthly). Pro: custom pricing. Prices were read from trypencil.com on Oct 18, 2026.
What platforms does Pencil work on?
Pencil is available on Web.
Does Pencil offer any discounts?
Pencil publicly lists the following: Save 20% with annual billing.
Does Pencil have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Pencil is listed for Web.
Does Pencil have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Pencil is listed for Web.
Is Pencil open source?
Pencil is not described as open source on its own site, as read on Oct 18, 2026.
What does Pencil integrate with?
Pencil's listing names Meta Ads, TikTok, YouTube, Google Display Network, Google DV360, LinkedIn, Figma and Adobe Photoshop. A listing names up to eight integrations, so it may connect to more.
Who makes Pencil?
Pencil is made by Pencil AI Limited.
What are the alternatives to Pencil?
The closest alternatives to Pencil in our directory are AdCreative.ai, Omneky, Predis.ai, Creatify and Superads. Each one has a side-by-side comparison with Pencil.
How does Pencil compare with other ad creative and reporting tools?
Pencil's GPA of 2.2 is higher than 4 of the 11 other ad creative and reporting tools we grade, and level with 3. It stands best on platforms and integrations (B, above 1 of 11) and worst on features (C, above 0).
Is Pencil good value for money?
ToolGPA grades Pencil C for value for money. Its paid plans start at $11 a month, against a middle price of $19 for the category: 3 of the 10 others that charge start lower. On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.
Could I make my own version of Pencil?
To replace Pencil you would be making an image model, which you can rent by the picture but not make. That is not a weekend's work, with an AI app builder or without one. It costs $132 a year. What you could not make: An image model, which you can rent by the picture but not make. A video model, which you can rent by the second but not make. An AI agent, with the models and the safeguards behind it. Ad images and videos made to each network's sizes. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.