Creatify vs Pencil
We give Creatify a 2.4 GPA and Pencil a 2.2, out of 4.0. Creatify grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Creatify
AI video ads with AI actors, made from a product link
Pencil
AI ad creation across many image, video and text models
How we grade them
| 2.4GPACreatifyFair | 2.2GPAPencilFair | |
|---|---|---|
| Value for money | CGraded on a few dozen video ads a month. Standard's 55 credits at $12 billed annually won't stretch that far when 10 credits make up to 2 videos, so it's Pro: 280 credits for $44 billed annually ($55 monthly), which also adds rival tracking and Ad Clone. Mid-range here. | CGraded on a few dozen ads a month. Core's 50 credits at $11 billed annually won't go that far, since each action is charged by model and resizing costs 1 credit per format, so it's Growth: 250 credits for $44 billed annually ($55 monthly). That's the middle of this category. |
| Free plan and trial | CA free plan with 10 credits a month, enough for up to 2 video ads or 20 image ads, with 300 AI actors. Every export carries a watermark, so it's for trying, not for real ads. | CNo free plan. The refund policy mentions a free trial and says you choose to upgrade to a paid plan afterwards, but no length is given anywhere on record. |
| Features | BLink-to-video, AI actors and your own avatars, a playground of video and image models, a tracker of 10M+ Meta ads, Ad Clone, and launching to Meta, TikTok and AppLovin with ROAS per ad. From Pro, that's the whole job. Standard does one generation at a time and 2-minute videos. | CText, image, video and voice models, ready-made and custom agents, editors with Figma and Photoshop imports, launching to seven ad platforms and scores before launch. Plenty for making ads, but nothing on record for studying rivals' ads, and bulk generation from feeds is Pro only. |
| Ease of use | CNo rating on record. Pasting a link and getting a video looks quick, but each video's cost depends on the model, length and resolution, and credits expire after 2 months. | CNo rating on record. Choosing among many models, each priced differently in credits, is a learning curve of its own, and agents and workflows take setting up. |
| Platforms and integrations | BWeb only, with no apps. It takes Amazon, Shopify, App Store and Google Play links, launches to Meta, TikTok and AppLovin, has a Slack bot and an MCP server, and sells an API from $99 a month. | BWeb only, with no apps. It launches to Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn, imports from Figma, Photoshop and After Effects, and can add CreativeX scores. |
| Best for | video ads with AI actors from a product link | many AI models for ads in one workspace |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Creatify and Pencil. How we grade
Price against what you get
Creatify starts at $12 a month and scores 2.7 out of 4 on features, ease of use and platforms. Pencil starts at $11 a month and scores 2.3.
Creatify scores higher, and starts $1 a month higher: the question is whether the extra is worth that to you. Of the other ad creative and reporting tools on the chart, none scores higher than Creatify for less, and 1 scores higher than Pencil for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Creatify starts at $12 per month for 55 credits, billed annually ($15 billed monthly). Pencil starts at $11 per month for 50 credits, billed annually ($14 billed monthly).
- Creatify has a free plan. Pencil does not, though it has a free trial.
- Pencil also covers templates.
At a glance
| Creatify | Pencil | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $12 per month for 55 credits, billed annually ($15 billed monthly) | $11 per month for 50 credits, billed annually ($14 billed monthly) |
| Free plan | 10 credits a month, enough for up to 2 video ads or 20 image ads, with 300 AI actors, 10 premium models and 40 templates. Exports carry a watermark. | None |
| Free trial | None listed | Free trial mentioned in the refund policy; length not stated |
| Web | ||
| Made by | Creatify Lab | Pencil AI Limited |
| Price read from | creatify.ai | trypencil.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Creatify
- E-commerce and app marketers who need many short video ads
- Teams testing UGC-style ads without hiring creators
- Developers adding video ad generation to their own product through the API
Pencil
- Marketers who want several AI image and video models in one ad tool
- Solo marketers needing a low-cost credit plan for ad creatives
- Enterprise brand teams that need governance and IP terms for AI content
Worth knowing
Creatify
- Credits expire after 2 months; the cost of each video depends on the model, length and resolution.
- Competitor tracking, Ad Clone and the ad agent start on Pro; Standard allows one generation at a time and 2-minute videos.
- The API is a separate subscription: $99 a month for 500 API credits or $299 for 2,000.
- Studio, a done-for-you creative service of 25 to 100+ videos a month, is priced through sales.
Pencil
- Core and Growth cannot go past their monthly credits; you upgrade or wait for the reset, and unused credits do not roll over.
- Each AI action costs credits by model and size of the job, so 50 credits can cover very different amounts of work.
- Enterprise terms such as IP assignment, no-train, data ring-fencing and SSO are on Pro, priced through sales.
- Refunds are not given once a paid plan has started after the free trial; cancelling stops billing at the end of the period.
Key features
Creatify
- URL to video
- Turns an Amazon, Shopify, App Store or Google Play link into a scripted video ad, pulling product images and text from the page.
- AI actors and avatars
- UGC-style ads presented by AI actors, 300 on Standard and 1,500 from Pro, plus custom avatars of your own and talking-photo animation.
- Model playground
- Generates video and images with models such as Seedance, Veo and Kling and GPT Image, with the credit cost shown before each generation.
- Competitor tracker and Ad Clone
- From Pro, tracks competitors' Meta ads in a library of 10M+ and remakes any ad from its URL with your own product.
- Ad launcher and performance agent
- Pushes ads live to Meta, TikTok and AppLovin, then shows spend, ROAS and click-through rate for each creative and which hooks work.
- API and MCP
- A video generation API sold separately, from $99 a month for 500 API credits, an MCP server and a Slack bot.
Pencil
- Many AI models in one place
- Text, image, video and voice models from OpenAI, Google, Adobe, Runway, Stability AI and others, chosen per task, with each model priced in credits by what it costs to run.
- Agents and Scribble
- Ready-made agents for common marketing jobs, plus your own agents and multistep workflows; Scribble is its chat assistant for briefs and campaigns.
- Ad editors and resizing
- Drag-and-drop, image, video and display ad editors, Figma, Photoshop and After Effects imports, and AI resizing to any ad format at 1 credit per format.
- Launch and track ads
- Sends ads to Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn and shows their results in a dashboard.
- Predictions and creative insights
- Scores creatives before launch and gives insights from connected ad accounts on how to improve them; CreativeX scores can be added.
- Bulk generation from feeds
- On Pro, generates variations in bulk from product, audience and market feeds, with role-based access across brands and markets.
Plans
Creatify
Free$0
10 credits a month for up to 2 video ads or 20 image ads; watermarked exports.
Standard$12
per month for 55 credits, billed annually ($15 billed monthly)
1 seat, 300 AI actors, 200+ templates, 50+ models, videos up to 2 minutes, one generation at a time and no watermark.
Pro$44
per month for 280 credits, billed annually ($55 billed monthly)
1,500 AI actors, 3 custom avatars, 100+ models, 10-minute videos, Ad Agent, Ad Clone and a competitor tracker of 10M+ Meta ads.
Max$76
per month for 730 credits, billed annually ($95 billed monthly)
Everything in Pro with 3 seats, 3 brand spaces and up to 10 generations at once.
Business$156
per month for 1,500 credits, billed annually ($195 billed monthly)
10 seats and 10 brand spaces sharing one credit pool, unlimited ad accounts and tracked brands. Larger steps of 3,050 and 6,100 credits are offered.
EnterpriseCustom
Annual agreements through sales: unlimited seats, custom credits and model fine-tuning, white-label, IP assignment and an account manager.
Pencil
Core$11
per month for 50 credits, billed annually ($14 billed monthly)
For one person: AI agents for text, images, video and ad creatives, AI scores, ad launch and tracking, 1 workspace and chat support.
Growth$44
per month for 250 credits, billed annually ($55 billed monthly)
Everything in Core with more credits at a lower cost each, unlimited workspaces and direct access to the product team.
ProCustom
Sold through sales: committed-use credits, bulk generation from product feeds, unlimited users and brands, IP assignment and no-train terms.
Ways to pay less
Creatify
- Annual discount
Save 20% on an annual plan
Billed annually, Standard is $12 a month instead of $15, Pro $44 instead of $55, Max $76 instead of $95 and Business $156 instead of $195.
Pencil
- Annual discount
Save 20% with annual billing
Billed annually, Core is $11 a month instead of $14 and Growth $44 instead of $55.
