Pencil vs Predis.ai
We give Pencil a 2.2 GPA and Predis.ai a 2.4, out of 4.0. Pencil grades higher on the free plan. Predis.ai grades higher on value for money and ease of use. They get the same grade on features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Pencil
AI ad creation across many image, video and text models
Predis.ai
AI ads, videos and social posts, with scheduling and rival ad tracking
How we grade them
| 2.2GPAPencilFair | 2.4GPAPredis.aiFair | |
|---|---|---|
| Value for money | CGraded on a few dozen ads a month. Core's 50 credits at $11 billed annually won't go that far, since each action is charged by model and resizing costs 1 credit per format, so it's Growth: 250 credits for $44 billed annually ($55 monthly). That's the middle of this category. | BCore is $19 a month billed yearly ($32 monthly) for 1,300 credits, which the pricing page puts at about 325 images or 33 videos. That's a few dozen ads with room to spare, at the cheap end of this category. Auto-posting needs Rise at $40, and extra brands are $5 each. |
| Free plan and trial | CNo free plan. The refund policy mentions a free trial and says you choose to upgrade to a paid plan afterwards, but no length is given anywhere on record. | DNo free plan. Every plan starts with a 3-day trial that takes a card and bills when day 3 ends unless you cancel. That's short, and easy to forget. |
| Features | CText, image, video and voice models, ready-made and custom agents, editors with Figma and Photoshop imports, launching to seven ad platforms and scores before launch. Plenty for making ads, but nothing on record for studying rivals' ads, and bulk generation from feeds is Pro only. | CImage ads, carousels, UGC-style and product videos, captions, scheduling to eight networks and a look at rivals' live Meta ads. It makes ads and posts well, but it doesn't report on your own ad accounts, and rival tracking covers Facebook and Instagram only. |
| Ease of use | CNo rating on record. Choosing among many models, each priced differently in credits, is a learning curve of its own, and agents and workflows take setting up. | B4.7 from 373 App Store ratings. You type a prompt or pick a product and it makes the post, caption and hashtags, so there's little to set up. Credits cost different amounts by model, which takes some getting used to. |
| Platforms and integrations | BWeb only, with no apps. It launches to Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn, imports from Figma, Photoshop and After Effects, and can add CreativeX scores. | BWeb, iPhone and Android, plus Shopify, WooCommerce, Wix and Squarespace stores and eight social networks to post to. There's an API, priced separately, and an MCP server. No desktop app. |
| Best for | many AI models for ads in one workspace | cheap AI ads and social posts for one brand |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Pencil and Predis.ai. How we grade
Price against what you get
Pencil starts at $11 a month and scores 2.3 out of 4 on features, ease of use and platforms. Predis.ai starts at $19 a month and scores 2.7.
Predis.ai scores higher, and starts $8 a month higher: the question is whether the extra is worth that to you. Of the other ad creative and reporting tools on the chart, 1 scores higher than Pencil for less, and none scores higher than Predis.ai for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Pencil starts at $11 per month for 50 credits, billed annually ($14 billed monthly). Predis.ai starts at $19 per month for 1,300 credits, billed yearly ($32 billed monthly).
- Only Predis.ai lists iOS and Android apps.
- Pencil also covers templates and AI agents.
At a glance
| Pencil | Predis.ai | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $11 per month for 50 credits, billed annually ($14 billed monthly) | $19 per month for 1,300 credits, billed yearly ($32 billed monthly) |
| Free plan | None | None |
| Free trial | Free trial mentioned in the refund policy; length not stated | 3-day free trial; a card is taken at the start and charged when day 3 ends |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Pencil AI Limited | EZML Technologies Private Limited |
| Price read from | trypencil.com | predis.ai |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Pencil
- Marketers who want several AI image and video models in one ad tool
- Solo marketers needing a low-cost credit plan for ad creatives
- Enterprise brand teams that need governance and IP terms for AI content
Predis.ai
- Small businesses that want ads and social posts made and scheduled in one place
- E-commerce stores turning products into video ads
- Agencies running social content for several brands
Worth knowing
Pencil
- Core and Growth cannot go past their monthly credits; you upgrade or wait for the reset, and unused credits do not roll over.
- Each AI action costs credits by model and size of the job, so 50 credits can cover very different amounts of work.
- Enterprise terms such as IP assignment, no-train, data ring-fencing and SSO are on Pro, priced through sales.
- Refunds are not given once a paid plan has started after the free trial; cancelling stops billing at the end of the period.
Predis.ai
- Every plan starts with a 3-day trial that needs a card and bills on day 3 unless cancelled.
- Credits run out at different rates by model: the page's example puts a social post at 15 credits and a 10-second voiceover video at 4. Extra credits are $29 a month for 1,200.
- Auto-posting starts on Rise; Core covers one brand, and extra brands cost $5 a month each.
- Competitor ad tracking reads Meta Ad Library pages, so it covers Facebook and Instagram ads only.
Key features
Pencil
- Many AI models in one place
- Text, image, video and voice models from OpenAI, Google, Adobe, Runway, Stability AI and others, chosen per task, with each model priced in credits by what it costs to run.
- Agents and Scribble
- Ready-made agents for common marketing jobs, plus your own agents and multistep workflows; Scribble is its chat assistant for briefs and campaigns.
- Ad editors and resizing
- Drag-and-drop, image, video and display ad editors, Figma, Photoshop and After Effects imports, and AI resizing to any ad format at 1 credit per format.
- Launch and track ads
- Sends ads to Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn and shows their results in a dashboard.
- Predictions and creative insights
- Scores creatives before launch and gives insights from connected ad accounts on how to improve them; CreativeX scores can be added.
- Bulk generation from feeds
- On Pro, generates variations in bulk from product, audience and market feeds, with role-based access across brands and markets.
Predis.ai
- Ads and posts from a prompt
- Generates image ads, single posts, carousels, stories and memes with captions and hashtags in your brand's look, using a choice of image and video models.
- UGC and product videos
- Makes UGC-style ads, faceless voiceover videos and e-commerce product videos from a store's catalog.
- Competitor ad tracking
- Paste a brand's Meta Ad Library link to see its live ads, the hooks they open on, how long they have run and where they send people, then remake an angle for your brand.
- Scheduling and auto-posting
- Calendar scheduling to Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube Shorts, X and Google Business Profile, with approval workflows and AI auto-posting on Rise and up.
- E-commerce integrations
- Pulls products from Shopify, WooCommerce, Wix and Squarespace stores to build product posts and video ads.
- API and MCP
- A text-to-video and social post API, priced separately, and an MCP server for using Predis.ai from Claude or ChatGPT.
Plans
Pencil
Core$11
per month for 50 credits, billed annually ($14 billed monthly)
For one person: AI agents for text, images, video and ad creatives, AI scores, ad launch and tracking, 1 workspace and chat support.
Growth$44
per month for 250 credits, billed annually ($55 billed monthly)
Everything in Core with more credits at a lower cost each, unlimited workspaces and direct access to the product team.
ProCustom
Sold through sales: committed-use credits, bulk generation from product feeds, unlimited users and brands, IP assignment and no-train terms.
Predis.ai
Core$19
per month for 1,300 credits, billed yearly ($32 billed monthly)
1 brand and 10 social channels, about 325 images or 33 videos a month, 60 competitor runs; no auto-posting.
Rise$40
per month for 3,200 credits, billed yearly ($79 billed monthly)
Up to 4 brands and 20 channels, about 800 images or 80 videos, 130 competitor runs, and up to 2 AI posts a day auto-posted per brand.
Enterprise+$212
per month for 10,000 credits, billed yearly ($249 billed monthly)
Unlimited brands, 60 channels, about 2,500 images or 250 videos, 600 competitor runs, 3 auto-posts a day per brand and faster generation.
Ways to pay less
Pencil
- Annual discount
Save 20% with annual billing
Billed annually, Core is $11 a month instead of $14 and Growth $44 instead of $55.
Predis.ai
- Annual discount
Lower monthly rate with yearly billing
Billed yearly, Core is $19 a month ($230 a year) instead of $32, Rise $40 ($474) instead of $79, and Enterprise+ $212 ($2,540) instead of $249.
