Pencil vs Superads
We give Pencil and Superads the same GPA: 2.2 out of 4.0. They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Pencil
AI ad creation across many image, video and text models
Superads
Creative analytics across Meta, TikTok, LinkedIn and Google Ads
How we grade them
| 2.2GPAPencilFair | 2.2GPASuperadsFair | |
|---|---|---|
| Value for money | CGraded on a few dozen ads a month. Core's 50 credits at $11 billed annually won't go that far, since each action is charged by model and resizing costs 1 credit per format, so it's Growth: 250 credits for $44 billed annually ($55 monthly). That's the middle of this category. | CGraded against the reporting tools it's listed with. Professional is $125 a month billed yearly ($150 monthly) for unlimited users and up to $100K of ad spend, so a small spender pays the same as one at $100K. That sits in the middle of its rivals. Each extra $100K adds $100 a month. |
| Free plan and trial | CNo free plan. The refund policy mentions a free trial and says you choose to upgrade to a paid plan afterwards, but no length is given anywhere on record. | CNo free plan, but a 14-day trial with no card. Monthly billing has no long contract, so stopping after a month is easy too. |
| Features | CText, image, video and voice models, ready-made and custom agents, editors with Figma and Photoshop imports, launching to seven ad platforms and scores before launch. Plenty for making ads, but nothing on record for studying rivals' ads, and bulk generation from feeds is Pro only. | CCross-platform reports, 0 to 100 scores on hook, hold and conversion, AI tagging, plain-language questions about your data and a feed of rivals' ads. Analysis only: it doesn't make ads, history stops at 12 months, and GA4 or Northbeam attribution isn't available yet. |
| Ease of use | CNo rating on record. Choosing among many models, each priced differently in credits, is a learning curve of its own, and agents and workflows take setting up. | CNo rating on record. It tags ads without naming conventions, which saves a chore, but you still connect accounts and build the reports and boards you want. |
| Platforms and integrations | BWeb only, with no apps. It launches to Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn, imports from Figma, Photoshop and After Effects, and can add CreativeX scores. | BWeb only, with no apps or API on record. It reads Meta, TikTok, LinkedIn and Google Ads accounts, Performance Max included, and sends scheduled AI reports to Slack or email. |
| Best for | many AI models for ads in one workspace | ad reports across Meta, TikTok, LinkedIn and Google |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Pencil and Superads. How we grade
Price against what you get
Pencil starts at $11 a month and scores 2.3 out of 4 on features, ease of use and platforms. Superads starts at $8.33 a month when paid by the year and scores 2.3.
They score the same, and Superads starts $2.67 a month lower. Of the other ad creative and reporting tools on the chart, 1 scores higher than Pencil for less, and 1 scores higher than Superads for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Pencil starts at $11 per month for 50 credits, billed annually ($14 billed monthly). Superads starts at $125 per month up to $100K ad spend, billed yearly ($150 billed monthly).
- Pencil also covers templates, image generation, video generation and ad creative.
- Superads also covers reports and dashboards.
At a glance
| Pencil | Superads | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $11 per month for 50 credits, billed annually ($14 billed monthly) | $125 per month up to $100K ad spend, billed yearly ($150 billed monthly) |
| Free plan | None | None |
| Free trial | Free trial mentioned in the refund policy; length not stated | 14-day free trial, no credit card required |
| Web | ||
| Made by | Pencil AI Limited | Konsus, Inc. (Superside) |
| Price read from | trypencil.com | superads.ai |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Pencil
- Marketers who want several AI image and video models in one ad tool
- Solo marketers needing a low-cost credit plan for ad creatives
- Enterprise brand teams that need governance and IP terms for AI content
Superads
- Agencies reporting on many client ad accounts at once
- B2B and lead-generation teams running LinkedIn and Google Ads
- Creative teams that want ad results shown next to the ads themselves
Worth knowing
Pencil
- Core and Growth cannot go past their monthly credits; you upgrade or wait for the reset, and unused credits do not roll over.
- Each AI action costs credits by model and size of the job, so 50 credits can cover very different amounts of work.
- Enterprise terms such as IP assignment, no-train, data ring-fencing and SSO are on Pro, priced through sales.
- Refunds are not given once a paid plan has started after the free trial; cancelling stops billing at the end of the period.
Superads
- Price rises with combined monthly ad spend: $100 a month more for each $100K over the first $100K; above $1M a month it is an Enterprise deal.
- It analyzes existing ads only; it does not write copy or generate images or video.
- History goes back 12 months, and attribution from GA4, Triple Whale or Northbeam is planned but not available yet.
- Monthly billing has no long contract and can be cancelled any time.
Key features
Pencil
- Many AI models in one place
- Text, image, video and voice models from OpenAI, Google, Adobe, Runway, Stability AI and others, chosen per task, with each model priced in credits by what it costs to run.
- Agents and Scribble
- Ready-made agents for common marketing jobs, plus your own agents and multistep workflows; Scribble is its chat assistant for briefs and campaigns.
- Ad editors and resizing
- Drag-and-drop, image, video and display ad editors, Figma, Photoshop and After Effects imports, and AI resizing to any ad format at 1 credit per format.
- Launch and track ads
- Sends ads to Facebook, Instagram, TikTok, YouTube, Google Display, DV360 and LinkedIn and shows their results in a dashboard.
- Predictions and creative insights
- Scores creatives before launch and gives insights from connected ad accounts on how to improve them; CreativeX scores can be added.
- Bulk generation from feeds
- On Pro, generates variations in bulk from product, audience and market feeds, with role-based access across brands and markets.
Superads
- Cross-platform creative reports
- Reports and boards that combine several ad accounts and platforms in one view, in gallery, table or chart layouts, shared by live interactive links.
- Superads Scores
- Rates each ad from 0 to 100 on hook, hold, click, engagement and conversion, measured against your own account's history.
- AI tagging and breakdowns
- Labels ads by hook type, format, visual style, creator and language without naming conventions, and suggests custom groupings from your ad names.
- Superads AI and Workflows
- Ask questions about live ad data in plain language, or schedule AI reports on fatigue and what to test next to arrive in Slack or by email.
- Inspiration
- Follow competitor brands, see the ads they are running and save the best into shared collections next to your own reports.
Plans
Pencil
Core$11
per month for 50 credits, billed annually ($14 billed monthly)
For one person: AI agents for text, images, video and ad creatives, AI scores, ad launch and tracking, 1 workspace and chat support.
Growth$44
per month for 250 credits, billed annually ($55 billed monthly)
Everything in Core with more credits at a lower cost each, unlimited workspaces and direct access to the product team.
ProCustom
Sold through sales: committed-use credits, bulk generation from product feeds, unlimited users and brands, IP assignment and no-train terms.
Superads
Professional$125
per month up to $100K ad spend, billed yearly ($150 billed monthly)
Unlimited users, reports, boards and workflows, Superads AI, AI tagging, Inspiration and 12 months of history. Each extra $100K of ad spend adds $100 a month.
EnterpriseCustom
For $1M+ a month of ad spend: unlimited spend, custom integrations and invoicing, SSO and an uptime SLA.
Ways to pay less
Pencil
- Annual discount
Save 20% with annual billing
Billed annually, Core is $11 a month instead of $14 and Growth $44 instead of $55.
Superads
- Annual discount
20% off with yearly billing
Billed yearly, Professional is $125 a month ($1,500 a year) instead of $150 billed monthly.
