Birch vs Superads
We give Birch and Superads the same GPA: 2.2 out of 4.0. They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Birch
Rules that manage and report on ad accounts, formerly Revealbot
Superads
Creative analytics across Meta, TikTok, LinkedIn and Google Ads
How we grade them
| 2.2GPABirchFair | 2.2GPASuperadsFair | |
|---|---|---|
| Value for money | CGraded against the reporting tools it's listed with. Up to $10K of monthly ad spend, Pro, the plan with rules, is $91 a month billed annually ($99 monthly), about level with Madgicx and under Superads and Atria at that spend. Essential is $45 but has no rules. Annual billing also drops the overage fees. | CGraded against the reporting tools it's listed with. Professional is $125 a month billed yearly ($150 monthly) for unlimited users and up to $100K of ad spend, so a small spender pays the same as one at $100K. That sits in the middle of its rivals. Each extra $100K adds $100 a month. |
| Free plan and trial | CNo free plan, but a 14-day trial of every feature with no card. When it ends, your rules and reports switch off until you pick a plan. | CNo free plan, but a 14-day trial with no card. Monthly billing has no long contract, so stopping after a month is easy too. |
| Features | CRules with nested conditions across Meta, Google, TikTok and Snapchat, AI that writes rules from a sentence, creative rankings and bulk launching. It does that job fully, but it's a narrower job: it doesn't make ads or track rivals', and rules need Pro. | CCross-platform reports, 0 to 100 scores on hook, hold and conversion, AI tagging, plain-language questions about your data and a feed of rivals' ads. Analysis only: it doesn't make ads, history stops at 12 months, and GA4 or Northbeam attribution isn't available yet. |
| Ease of use | CNo rating on record. Birch AI can turn a sentence into a rule, which helps, but you still connect accounts and think through conditions before it does anything for you. | CNo rating on record. It tags ads without naming conventions, which saves a chore, but you still connect accounts and build the reports and boards you want. |
| Platforms and integrations | BWeb only, with no apps. It runs rules on Meta, Google, TikTok and Snapchat ads, posts to Slack and Google Sheets, takes Google Analytics, AppsFlyer, Adjust and Hyros data, and has an MCP server. | BWeb only, with no apps or API on record. It reads Meta, TikTok, LinkedIn and Google Ads accounts, Performance Max included, and sends scheduled AI reports to Slack or email. |
| Best for | rules that pause and scale ads for you | ad reports across Meta, TikTok, LinkedIn and Google |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Birch and Superads. How we grade
Price against what you get
Birch starts at $0.83 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. Superads starts at $8.33 a month when paid by the year and scores 2.3.
They score the same, and Birch starts $7.50 a month lower. Of the other ad creative and reporting tools on the chart, 1 scores higher than Birch for less, and 1 scores higher than Superads for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Birch starts at $45 per month up to $10K ad spend, billed annually ($49 billed monthly). Superads starts at $125 per month up to $100K ad spend, billed yearly ($150 billed monthly).
- Birch also covers workflow automation.
- Superads also covers AI agents.
At a glance
| Birch | Superads | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $45 per month up to $10K ad spend, billed annually ($49 billed monthly) | $125 per month up to $100K ad spend, billed yearly ($150 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial of all features, no credit card required | 14-day free trial, no credit card required |
| Web | ||
| Made by | Birch Team, Inc. | Konsus, Inc. (Superside) |
| Price read from | bir.ch | superads.ai |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Birch
- Media buyers managing many Meta ad accounts by rules instead of by hand
- App and e-commerce teams that act on attribution data from AppsFlyer, Adjust or Hyros
- Agencies launching ads in bulk from Drive folders
Superads
- Agencies reporting on many client ad accounts at once
- B2B and lead-generation teams running LinkedIn and Google Ads
- Creative teams that want ad results shown next to the ads themselves
Worth knowing
Birch
- Prices step up with combined monthly ad spend; monthly billing adds overages of up to 1% of spend above the limit, while annual billing has none.
- Automated rules, Explorer and the launch tools need Pro; Essential stops at $150K a month of ad spend.
- Hub, its server-side tracking for Meta, is priced separately per gateway: free to 10,000 events a month, then from $10 for 500,000.
- It manages and reports on ads you already run; it does not generate ad images or videos.
Superads
- Price rises with combined monthly ad spend: $100 a month more for each $100K over the first $100K; above $1M a month it is an Enterprise deal.
- It analyzes existing ads only; it does not write copy or generate images or video.
- History goes back 12 months, and attribution from GA4, Triple Whale or Northbeam is planned but not available yet.
- Monthly billing has no long contract and can be cancelled any time.
Key features
Birch
- Automated rules
- Nested conditions and 20+ actions across Meta, Google, TikTok and Snapchat, checked as often as every 15 minutes, with custom metrics and AppsFlyer, Adjust or Hyros data.
- Birch AI
- Turns a sentence into a working rule using your business context, and answers questions about account health and where to scale.
- Explorer
- Ranks ads and creative groups by performance, flags creative fatigue and finds top assets, with Google Analytics and attribution data mixed in.
- Launcher and Stage
- Uploads creatives in bulk from Google Drive and builds ad sets from combinations of them by duplicating your existing setups.
- Reports and Slack alerts
- Campaign performance reports and rule alerts posted to Slack channels, where reports can also be called up on request.
- MCP server
- Opens your Birch account to Claude and other assistants that support MCP, so it can be queried from scripts or your own tools.
Superads
- Cross-platform creative reports
- Reports and boards that combine several ad accounts and platforms in one view, in gallery, table or chart layouts, shared by live interactive links.
- Superads Scores
- Rates each ad from 0 to 100 on hook, hold, click, engagement and conversion, measured against your own account's history.
- AI tagging and breakdowns
- Labels ads by hook type, format, visual style, creator and language without naming conventions, and suggests custom groupings from your ad names.
- Superads AI and Workflows
- Ask questions about live ad data in plain language, or schedule AI reports on fatigue and what to test next to arrive in Slack or by email.
- Inspiration
- Follow competitor brands, see the ads they are running and save the best into shared collections next to your own reports.
Plans
Birch
Essential$45
per month up to $10K ad spend, billed annually ($49 billed monthly)
Workspaces, reports, post boosting and Slack updates; no automated rules. Rises with spend: $458 a month billed annually up to $150K, its ceiling.
Pro$91
per month up to $10K ad spend, billed annually ($99 billed monthly)
Adds automated rules, Explorer, Launcher, Stage, custom metrics and audiences, and live chat. $733 a month billed annually up to $150K ad spend.
EnterpriseCustom
Sold through sales for spend over $500K a month: no limits or overages, custom Stage limits, onboarding and setup help, premium support.
Superads
Professional$125
per month up to $100K ad spend, billed yearly ($150 billed monthly)
Unlimited users, reports, boards and workflows, Superads AI, AI tagging, Inspiration and 12 months of history. Each extra $100K of ad spend adds $100 a month.
EnterpriseCustom
For $1M+ a month of ad spend: unlimited spend, custom integrations and invoicing, SSO and an uptime SLA.
Ways to pay less
Birch
- Annual discount
About 8% off with annual billing
Paid yearly, Pro up to $10K ad spend is $1,090 ($91 a month) against $99 monthly, and Essential $540 ($45 a month) against $49. Annual plans carry no overage fees.
Superads
- Annual discount
20% off with yearly billing
Billed yearly, Professional is $125 a month ($1,500 a year) instead of $150 billed monthly.
