Birch vs Madgicx
We give Birch a 2.2 GPA and Madgicx a 2.4, out of 4.0. Madgicx grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Birch
Rules that manage and report on ad accounts, formerly Revealbot
Madgicx
AI optimization, automation and reports for Meta ad accounts
How we grade them
| 2.2GPABirchFair | 2.4GPAMadgicxFair | |
|---|---|---|
| Value for money | CGraded against the reporting tools it's listed with. Up to $10K of monthly ad spend, Pro, the plan with rules, is $91 a month billed annually ($99 monthly), about level with Madgicx and under Superads and Atria at that spend. Essential is $45 but has no rules. Annual billing also drops the overage fees. | CGraded against the reporting tools it's listed with. One plan has every feature, priced by ad spend: at $5K a month it's $83 billed annually, up to $10K it's $90 ($129 monthly), and up to $1K it's $32. That's about level with Birch and under Superads, Atria and Motion at that spend. |
| Free plan and trial | CNo free plan, but a 14-day trial of every feature with no card. When it ends, your rules and reports switch off until you pick a plan. | CNo free plan, but a 7-day trial with access to everything. A week is enough to see what the AI suggests for your account, but not much more. |
| Features | CRules with nested conditions across Meta, Google, TikTok and Snapchat, AI that writes rules from a sentence, creative rankings and bulk launching. It does that job fully, but it's a narrower job: it doesn't make ads or track rivals', and rules need Pro. | BA daily AI audit with one-click fixes, a Copilot that answers questions about your account, rules, creative fatigue alerts, an image ad generator and reports mixing six data sources. For Meta that's the whole job. Other ad platforms show up in reports only. |
| Ease of use | CNo rating on record. Birch AI can turn a sentence into a rule, which helps, but you still connect accounts and think through conditions before it does anything for you. | CNo rating on record. One-click approvals help, but there's an account to connect, a lot of tools to learn, and rules to set up before automation does anything. |
| Platforms and integrations | BWeb only, with no apps. It runs rules on Meta, Google, TikTok and Snapchat ads, posts to Slack and Google Sheets, takes Google Analytics, AppsFlyer, Adjust and Hyros data, and has an MCP server. | BWeb only, with no browser extension or apps. Reports pull in Meta, Google Ads, TikTok, Shopify, Klaviyo and Google Analytics 4, and it works with Claude and ChatGPT, plus a Google Ads MCP server. |
| Best for | rules that pause and scale ads for you | AI fixes and reports for Meta ad accounts |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Birch and Madgicx. How we grade
Price against what you get
Birch starts at $0.83 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. Madgicx starts at $0.08 a month when paid by the year and scores 2.7.
Madgicx scores higher and starts $0.75 a month lower. Of the other ad creative and reporting tools on the chart, 1 scores higher than Birch for less, and none scores higher than Madgicx for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Birch starts at $45 per month up to $10K ad spend, billed annually ($49 billed monthly). Madgicx starts at $32 per month up to $1K ad spend, billed annually ($45 billed monthly).
- Madgicx also covers AI agents, image generation and ad creative.
At a glance
| Birch | Madgicx | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $45 per month up to $10K ad spend, billed annually ($49 billed monthly) | $32 per month up to $1K ad spend, billed annually ($45 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial of all features, no credit card required | 7-day free trial with access to everything |
| Web | ||
| Made by | Birch Team, Inc. | Madgicx Ltd. |
| Price read from | bir.ch | madgicx.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Birch
- Media buyers managing many Meta ad accounts by rules instead of by hand
- App and e-commerce teams that act on attribution data from AppsFlyer, Adjust or Hyros
- Agencies launching ads in bulk from Drive folders
Madgicx
- E-commerce brands whose ad budget goes mostly to Meta
- Agencies sending clients live ad reports
- Small advertisers who want AI suggestions on what to change in Meta Ads
Worth knowing
Birch
- Prices step up with combined monthly ad spend; monthly billing adds overages of up to 1% of spend above the limit, while annual billing has none.
- Automated rules, Explorer and the launch tools need Pro; Essential stops at $150K a month of ad spend.
- Hub, its server-side tracking for Meta, is priced separately per gateway: free to 10,000 events a month, then from $10 for 500,000.
- It manages and reports on ads you already run; it does not generate ad images or videos.
Madgicx
- Optimization, automation and ad launching are built for Meta; Google Ads, TikTok and others appear in reports only, plus a Google Ads MCP server.
- Price steps up with monthly ad spend, from up to $1K to up to $30K; above $30K the price is shown only in the app.
- Tracking Pro, server-side conversion tracking for Meta, is an add-on at $49 a month per connected account.
- Madgicx says it offers no browser or Chrome extension; the app runs in a web browser.
Key features
Birch
- Automated rules
- Nested conditions and 20+ actions across Meta, Google, TikTok and Snapchat, checked as often as every 15 minutes, with custom metrics and AppsFlyer, Adjust or Hyros data.
- Birch AI
- Turns a sentence into a working rule using your business context, and answers questions about account health and where to scale.
- Explorer
- Ranks ads and creative groups by performance, flags creative fatigue and finds top assets, with Google Analytics and attribution data mixed in.
- Launcher and Stage
- Uploads creatives in bulk from Google Drive and builds ad sets from combinations of them by duplicating your existing setups.
- Reports and Slack alerts
- Campaign performance reports and rule alerts posted to Slack channels, where reports can also be called up on request.
- MCP server
- Opens your Birch account to Claude and other assistants that support MCP, so it can be queried from scripts or your own tools.
Madgicx
- AI Marketer
- Audits Meta ad accounts every day, finds wasted spend and room to scale, and prepares actions that go live with one click of approval.
- Copilot
- An assistant on every page of the app that answers questions about your ad account from its own data.
- AI Ad Generator
- Generates image ads from a prompt, an image or any ad in the Meta Ad Library, ready to edit and launch.
- Creative Insights
- Breaks down every creative, video included, to show what winning ads share, and flags creative fatigue so you know when to refresh.
- Ads Manager 2.0 and automation
- Faster Meta campaign management with filters and bulk actions, plus rules that run campaigns 24/7 on conditions you set.
- One-Click Report
- Dashboards that combine Meta, Google Ads, Google Analytics 4, TikTok, Shopify and Klaviyo data, shared by live link or PDF.
Plans
Birch
Essential$45
per month up to $10K ad spend, billed annually ($49 billed monthly)
Workspaces, reports, post boosting and Slack updates; no automated rules. Rises with spend: $458 a month billed annually up to $150K, its ceiling.
Pro$91
per month up to $10K ad spend, billed annually ($99 billed monthly)
Adds automated rules, Explorer, Launcher, Stage, custom metrics and audiences, and live chat. $733 a month billed annually up to $150K ad spend.
EnterpriseCustom
Sold through sales for spend over $500K a month: no limits or overages, custom Stage limits, onboarding and setup help, premium support.
Madgicx
Madgicx Pro Complete$32
per month up to $1K ad spend, billed annually ($45 billed monthly)
All features. Price rises with ad spend: $83 a month billed annually up to $5K, $90 ($129 monthly) up to $10K, and $230 ($329) up to $30K.
Over $30K ad spendCustom
Above $30K of monthly ad spend the pricing page shows no figure; the price is given inside the app.
Ways to pay less
Birch
- Annual discount
About 8% off with annual billing
Paid yearly, Pro up to $10K ad spend is $1,090 ($91 a month) against $99 monthly, and Essential $540 ($45 a month) against $49. Annual plans carry no overage fees.
Madgicx
- Annual discount
Lower rate with quarterly or annual billing
Up to $1K of ad spend, Madgicx is $45 a month billed monthly, $38 billed quarterly and $32 billed annually; each spend step has similar savings.
