Foreplay
Save, search and track competitors' ads, and report on your own
Foreplay report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for saving and searching competitors' ads
Foreplay is a swipe file for ads: save ads from ad libraries and social feeds with its Chrome extension or phone app, and search 200M+ ads other users saved. Workflow adds tracking of rivals' Meta ads and reports on your own accounts. Basic is $49 a month billed annually, and it doesn't make finished ads.
Who Foreplay is for
- Great if you collect ads you like and want them saved with transcripts and landing pages
- Handy when an agency watches what dozens of rival brands are running
- Good for teams that want ad reports without a price that climbs with ad spend
Who Foreplay is not for
- Skip it if you want ads made for you, as it only finds them and turns them into briefs
- Tight if you're on Basic, which has no rival tracking or reports on your own ads
- Not for you if you want to try it without handing over a card
Why Foreplay gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyGraded against the ad research tools it's listed with. Basic, enough for one person saving and searching ads, is $49 a month billed annually ($59 monthly). Tracking rivals and reporting on your own ads needs Workflow at $149, though that doesn't rise with ad spend.
- DFree plan and trialNo free plan. Every self-serve plan has a 7-day trial, but the pricing page says you enter a card to start and are charged when it ends unless you cancel.
- CFeaturesSwipe File, Discovery search of 200M+ saved ads, Spyder tracking of rivals' Meta ads with up to 3 years of history, Lens reports and AI briefs. Strong research, but it doesn't make finished ads, and Spyder and Lens aren't on Basic.
- CEase of useNo rating on record. Saving an ad with the Chrome extension is a click, but boards, brand tracking and connecting ad accounts for Lens take some setting up.
- BPlatforms and integrationsWeb, iPhone and Android apps and a Chrome extension, saving from the Meta Ad Library, Instagram and more. Lens reads Meta and TikTok accounts, and an MCP server and API come from Workflow. No desktop app.
What these grades rest on. Graded from this listing, whose facts were read from Foreplay's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/foreplay#review"><img src="https://toolgpa.com/badge/foreplay.svg" alt="Foreplay: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where Foreplay stands among ad creative and reporting tools
Foreplay's GPA of 2.0 is higher than 2 of the 11 other ad creative and reporting tools we grade, and level with 1.
It stands best on platforms and integrations (B, above 1 of 11) and worst on free plan and trial (D, above 0).
Its paid plans start at $49 a month, against a middle price of $19 for the category: 8 of the 10 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 4 tools score higher and cost less.
Each grade against the category
Every bar is all 12 ad creative and reporting tools we grade, cut by the letter each got. Foreplay’s own letter is outlined.
- CValue for moneyAbove 2 of 11, level with 8
- DFree plan and trialAbove 0 of 11, level with 3
- CFeaturesAbove 0 of 11, level with 7
- CEase of useAbove 0 of 11, level with 10
- BPlatforms and integrationsAbove 1 of 11, level with 10
Price against what you get
Each dot is one of 11 ad creative and reporting tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Foreplay, or make your own?
Keep it
The plain part of Foreplay you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 8 of the 11 other ad creative and reporting tools grade higher. It costs $588 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Meta Ads, TikTok Ads and Instagram among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- Sharing with other people, which means accounts and invitations.
What this rests on. Foreplay’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Foreplay?
Foreplay is mainly for finding competitors' ads. Its Chrome extension and mobile app save ads from ad libraries and social feeds into a shared swipe file, Discovery searches 200M+ ads saved by its users, and Spyder tracks every Meta ad a competitor launches. Higher plans add Lens, which reports on your own Meta and TikTok ad accounts, and Briefs turns saved ads into scripts and storyboards. It does not generate finished ads.
Foreplay is a paid product with a free trial, starting at $49 per month, billed annually ($59 billed monthly). See every plan
Good for
- Creative strategists building a library of ad ideas
- Agencies watching what many competitor brands run
- Teams that want ad research and simple ad reports without spend-based pricing
Worth knowing
- Basic has no competitor tracking or analytics of your own ads; Spyder and Lens start on Workflow.
- Extra users cost $20 a month each on every plan, and each extra Lens brand $50.
- Lens reads Meta and TikTok ad accounts; Spyder tracks Meta ads.
- Prices do not rise with ad spend: Lens has unlimited ad spend and history on every plan that includes it.
Key features
- Swipe File
- Save ads from the Meta Ad Library, Instagram and other sources into shared boards, with automatic transcripts, landing page screenshots and live status.
- Discovery
- Searches 200M+ ads saved by Foreplay users, sorted by how long they have run, with AI search and analysis of emotion and target persona.
- Spyder competitor tracking
- Tracks every Meta ad a competitor launches around the clock, with up to 3 years of ad history, creative tests, top hooks and landing pages.
- Lens creative analytics
- Connects your Meta and TikTok ad accounts for top-performer and comparison reports, creative scores and a testing dashboard, with no ad-spend limit.
- Briefs
- Turns saved inspiration into shareable briefs with an AI script writer, brand profiles and a storyboard generator.
- MCP and API
- Brings saved ads and reports into Claude, ChatGPT and other tools through an MCP server or the API, from the Workflow plan.
Foreplay pricing
- Starts at
- $49 per month, billed annually ($59 billed monthly)
- Free plan
- None
- Free trial
- 7-day free trial on every self-serve plan
| Plan | Price | What you get |
|---|---|---|
| Basic | $49per month, billed annually ($59 billed monthly) | 1 user: Swipe File with the Chrome extension and mobile app, Discovery search of 200M+ ads, and Briefs. No competitor tracking or analytics. |
| Workflow | $149per month, billed annually ($175 billed monthly) | 5 users, Spyder for 15 competitor brands (unlimited on annual), Lens analytics for 1 brand, and MCP and API access. |
| Agency | $389per month, billed annually ($459 billed monthly) | 10 users, Spyder for 50 brands (unlimited on annual), Lens for 10 brands, white-label sharing. |
| Enterprise | Custom | Sold through sales: unlimited users and usage, priority in-app or Slack support and early access to new features. |
Read from foreplay.co on Oct 18, 2026. Prices change, so confirm with Foreplay before you buy.
Ways to pay less
- Annual discountSave about 15% and get unlimited Spyder yearly
Billed annually, Basic is $49 a month instead of $59, Workflow $149 instead of $175 and Agency $389 instead of $459, and Spyder brand tracking becomes unlimited.
Stated on foreplay.co
Works with
Foreplay alternatives
- Foreplay vs Atria
Free plan · from $129/mo
- Foreplay vs Motion
Free trial · from $999/mo
- Foreplay vs Madgicx
Free trial · from $32/mo
- Foreplay vs Superads
Free trial · from $125/mo
Common questions
Is Foreplay free?
No, Foreplay is a paid product, but you can try it first. 7-day free trial on every self-serve plan.
How much does Foreplay cost?
Foreplay lists 4 plans. Basic: $49 per month, billed annually ($59 billed monthly). Workflow: $149 per month, billed annually ($175 billed monthly). Agency: $389 per month, billed annually ($459 billed monthly). Enterprise: custom pricing. Prices were read from foreplay.co on Oct 18, 2026.
What platforms does Foreplay work on?
Foreplay is available on Web, iOS and Android. It also has a browser extension.
Does Foreplay offer any discounts?
Foreplay publicly lists the following: Save about 15% and get unlimited Spyder yearly.
Does Foreplay have a Windows app?
No Windows app was listed when its pages were read on Oct 18, 2026. Foreplay is listed for Web, iOS and Android.
Does Foreplay have a macOS app?
No macOS app was listed when its pages were read on Oct 18, 2026. Foreplay is listed for Web, iOS and Android.
Is Foreplay open source?
Foreplay is not described as open source on its own site, as read on Oct 18, 2026.
Does Foreplay have an API?
Yes. Foreplay offers a public API, according to its own site.
What does Foreplay integrate with?
Foreplay's listing names Meta Ads, TikTok Ads, Instagram, LinkedIn, YouTube, Claude and ChatGPT. A listing names up to eight integrations, so it may connect to more.
Who makes Foreplay?
Foreplay is made by Foreplay, Inc.
What are the alternatives to Foreplay?
The closest alternatives to Foreplay in our directory are Atria, Motion, Madgicx and Superads. Each one has a side-by-side comparison with Foreplay.
How does Foreplay compare with other ad creative and reporting tools?
Foreplay's GPA of 2.0 is higher than 2 of the 11 other ad creative and reporting tools we grade, and level with 1. It stands best on platforms and integrations (B, above 1 of 11) and worst on free plan and trial (D, above 0).
Is Foreplay good value for money?
ToolGPA grades Foreplay C for value for money. Its paid plans start at $49 a month, against a middle price of $19 for the category: 8 of the 10 others that charge start lower. On features, ease of use and platforms it scores 2.3 out of 4. 4 tools score higher and cost less.
Could I make my own version of Foreplay?
The plain part of Foreplay you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend. That makes this kind of software worth paying for, not this one in particular: 8 of the 11 other ad creative and reporting tools grade higher. It costs $588 a year. What you could not make: A real app for iOS and Android. Something home-made would be a web page. It plugs into other products, Meta Ads, TikTok Ads and Instagram among them, and has an API. AI features, unless you pay a model provider for each request yourself. Sharing with other people, which means accounts and invitations. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.