The Foreplay Insider’s Guide
Everything we know about Foreplay in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Foreplay
The Insider’s Guide
Save, search and track competitors' ads, and report on your own
Every plan, grade, refund rule and rival among ad creative and reporting tools, read from Foreplay’s own pages.
Made by Foreplay, Inc. · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Foreplay’s own pages, its app-store listings and our grades. Every fact in it is on Foreplay’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 2 of the 11 other ad creative and reporting tools we grade
Foreplay is mainly for finding competitors' ads. Its Chrome extension and mobile app save ads from ad libraries and social feeds into a shared swipe file, Discovery searches 200M+ ads saved by its users, and Spyder tracks every Meta ad a competitor launches. Higher plans add Lens, which reports on your own Meta and TikTok ad accounts, and Briefs turns saved ads into scripts and storyboards. It does not generate finished ads.
To get you started, here are 9 things to know about Foreplay, taken from its own pages and our grades.
Saving an ad with the Chrome extension is a click, but boards, brand tracking and connecting ad accounts for Lens take some setting up.
- 1
Best for saving and searching competitors' ads
Workflow adds tracking of rivals' Meta ads and reports on your own accounts.
- 2
Paid plans start at $49 a month
As its pricing page puts it: $49 per month, billed annually ($59 billed monthly).
- 3
You can try it first
7-day free trial on every self-serve plan
- 4
It runs on 3 platforms
Web, iOS and Android, with a browser extension too.
- 5
Swipe File
Save ads from the Meta Ad Library, Instagram and other sources into shared boards, with automatic transcripts, landing page screenshots and live status.
- 6
Discovery
Searches 200M+ ads saved by Foreplay users, sorted by how long they have run, with AI search and analysis of emotion and target persona.
- 7
Spyder competitor tracking
Tracks every Meta ad a competitor launches around the clock, with up to 3 years of ad history, creative tests, top hooks and landing pages.
- 8
A 2.0 GPA, above 2 of 11
That is against the other ad creative and reporting tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Foreplay you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
Foreplay at a glance
- Pricing
- Free trial, from $49 per month, billed annually ($59 billed monthly)
- Free plan
- No
- Free trial
- 7-day free trial on every self-serve plan
- Runs on
- Web, iOS, Android, Browser extension
- Made by
- Foreplay, Inc.
- Category
- Ad Creative & Reporting
- Our grade
- 2.0 GPA, fair
The report card
Best for saving and searching competitors' ads
Foreplay is a swipe file for ads: save ads from ad libraries and social feeds with its Chrome extension or phone app, and search 200M+ ads other users saved. Workflow adds tracking of rivals' Meta ads and reports on your own accounts. Basic is $49 a month billed annually, and it doesn't make finished ads.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Graded against the ad research tools it's listed with. Basic, enough for one person saving and searching ads, is $49 a month billed annually ($59 monthly). Tracking rivals and reporting on your own ads needs Workflow at $149, though that doesn't rise with ad spend. |
| Free plan and trial | D | No free plan. Every self-serve plan has a 7-day trial, but the pricing page says you enter a card to start and are charged when it ends unless you cancel. |
| Features | C | Swipe File, Discovery search of 200M+ saved ads, Spyder tracking of rivals' Meta ads with up to 3 years of history, Lens reports and AI briefs. Strong research, but it doesn't make finished ads, and Spyder and Lens aren't on Basic. |
| Ease of use | C | No rating on record. Saving an ad with the Chrome extension is a click, but boards, brand tracking and connecting ad accounts for Lens take some setting up. |
| Platforms and integrations | B | Web, iPhone and Android apps and a Chrome extension, saving from the Meta Ad Library, Instagram and more. Lens reads Meta and TikTok accounts, and an MCP server and API come from Workflow. No desktop app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Foreplay is for
- Great if you collect ads you like and want them saved with transcripts and landing pages
- Handy when an agency watches what dozens of rival brands are running
- Good for teams that want ad reports without a price that climbs with ad spend
Who it is not for
- Skip it if you want ads made for you, as it only finds them and turns them into briefs
- Tight if you're on Basic, which has no rival tracking or reports on your own ads
- Not for you if you want to try it without handing over a card
Good to know
Good for
- Creative strategists building a library of ad ideas
- Agencies watching what many competitor brands run
- Teams that want ad research and simple ad reports without spend-based pricing
Worth knowing
- Basic has no competitor tracking or analytics of your own ads; Spyder and Lens start on Workflow.
- Extra users cost $20 a month each on every plan, and each extra Lens brand $50.
- Lens reads Meta and TikTok ad accounts; Spyder tracks Meta ads.
- Prices do not rise with ad spend: Lens has unlimited ad spend and history on every plan that includes it.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$49
A month to start
Foreplay is a paid product with a free trial, starting at $49 per month, billed annually ($59 billed monthly).
Graded against the ad research tools it's listed with.
Basic
$49
per month, billed annually ($59 billed monthly)
1 user: Swipe File with the Chrome extension and mobile app, Discovery search of 200M+ ads, and Briefs. No competitor tracking or analytics.
Workflow
$149
per month, billed annually ($175 billed monthly)
5 users, Spyder for 15 competitor brands (unlimited on annual), Lens analytics for 1 brand, and MCP and API access.
Agency
$389
per month, billed annually ($459 billed monthly)
10 users, Spyder for 50 brands (unlimited on annual), Lens for 10 brands, white-label sharing.
Enterprise
Custom
Sold through sales: unlimited users and usage, priority in-app or Slack support and early access to new features.
Trying it first
7-day free trial on every self-serve plan
Read from foreplay.co on Oct 18, 2026.
Ways to pay less
Annual discount
Save about 15% and get unlimited Spyder yearly
Billed annually, Basic is $49 a month instead of $59, Workflow $149 instead of $175 and Agency $389 instead of $459, and Spyder brand tracking becomes unlimited.
Stated on foreplay.co
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
4
Places it runs: Web, iOS, Android and Browser extension
Save, search and track competitors' ads, and report on your own. Here is what it does, as its own site describes it, and what it covers: public API, AI features, reports.
Strong research, but it doesn't make finished ads, and Spyder and Lens aren't on Basic.
- Swipe File
- Save ads from the Meta Ad Library, Instagram and other sources into shared boards, with automatic transcripts, landing page screenshots and live status.
- Discovery
- Searches 200M+ ads saved by Foreplay users, sorted by how long they have run, with AI search and analysis of emotion and target persona.
- Spyder competitor tracking
- Tracks every Meta ad a competitor launches around the clock, with up to 3 years of ad history, creative tests, top hooks and landing pages.
- Lens creative analytics
- Connects your Meta and TikTok ad accounts for top-performer and comparison reports, creative scores and a testing dashboard, with no ad-spend limit.
- Briefs
- Turns saved inspiration into shareable briefs with an AI script writer, brand profiles and a storyboard generator.
- MCP and API
- Brings saved ads and reports into Claude, ChatGPT and other tools through an MCP server or the API, from the Workflow plan.
Where it runs
- Web
- iOS
- Android
- Browser extension
What it works with
- Meta Ads
- TikTok Ads
- YouTube
- Claude
- ChatGPT
Foreplay is made by Foreplay, Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
2/11
Other ad creative and reporting tools it is graded above
Foreplay's GPA of 2.0 is higher than 2 of the 11 other ad creative and reporting tools we grade, and level with 1.
It stands best on platforms and integrations (B, above 1 of 11) and worst on free plan and trial (D, above 0).
Its paid plans start at $49 a month, against a middle price of $19 for the category: 8 of the 10 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 4 tools score higher and cost less.
Each grade against the category
Every bar is all 12 ad creative and reporting tools we grade, cut by the letter each got. Foreplay’s own letter is outlined.
- CValue for moneyAbove 2 of 11
- DFree plan and trialAbove 0 of 11
- CFeaturesAbove 0 of 11
- CEase of useAbove 0 of 11
- BPlatforms and integrationsAbove 1 of 11
Price against what you get
Each dot is one of 11 ad creative and reporting tools. Further left costs less; higher up scores better on features, ease of use and platforms. Foreplay is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Foreplay you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 8 of the 11 other ad creative and reporting tools grade higher. It costs $588 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Meta Ads, TikTok Ads and Instagram among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- Sharing with other people, which means accounts and invitations.
What this rests on. Foreplay’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Atria, Motion, Madgicx and Superads
The 4 tools Foreplay is most often weighed against, with where each one differs from it.
- 2.4GPA
Atria
Free plan · from $129/mo
Meta and TikTok ad library, ad reports and AI ad ideas in one place.
- Atria has a free plan. Foreplay does not, though it has a free trial.
- Only Foreplay lists iOS and Android apps.
- Atria also covers image generation and ad creative.
- 1.8GPA
Motion
Free trial · from $999/mo
Creative analytics that shows which ads work and why.
- Only Foreplay lists iOS and Android apps.
- Only Foreplay lists a browser extension.
- Motion also covers AI agents and dashboards.
- 2.4GPA
Madgicx
Free trial · from $32/mo
AI optimization, automation and reports for Meta ad accounts.
- Only Foreplay lists iOS and Android apps.
- Only Foreplay lists a browser extension.
- Madgicx also covers workflow automation, AI agents, image generation, dashboards and ad creative.
- 2.2GPA
Superads
Free trial · from $125/mo
Creative analytics across Meta, TikTok, LinkedIn and Google Ads.
- Only Foreplay lists iOS and Android apps.
- Only Foreplay lists a browser extension.
- Superads also covers AI agents and dashboards.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Foreplay free?
No, Foreplay is a paid product, but you can try it first. 7-day free trial on every self-serve plan.
How much does Foreplay cost?
Foreplay lists 4 plans. Basic: $49 per month, billed annually ($59 billed monthly).
What platforms does Foreplay work on?
Foreplay is available on Web, iOS and Android. It also has a browser extension.
Does Foreplay offer any discounts?
Foreplay publicly lists the following: Save about 15% and get unlimited Spyder yearly.
Does Foreplay have a Windows app?
No Windows app was listed when its pages were read on Oct 18, 2026. Foreplay is listed for Web, iOS and Android.
Does Foreplay have a macOS app?
No macOS app was listed when its pages were read on Oct 18, 2026. Foreplay is listed for Web, iOS and Android.
Is Foreplay open source?
Foreplay is not described as open source on its own site, as read on Oct 18, 2026.
Does Foreplay have an API?
Yes. Foreplay offers a public API, according to its own site.
What does Foreplay integrate with?
Foreplay's listing names Meta Ads, TikTok Ads, Instagram, LinkedIn, YouTube, Claude and ChatGPT.
Who makes Foreplay?
Foreplay is made by Foreplay, Inc.
What are the alternatives to Foreplay?
The closest alternatives to Foreplay in our directory are Atria, Motion, Madgicx and Superads.
How does Foreplay compare with other ad creative and reporting tools?
Foreplay's GPA of 2.0 is higher than 2 of the 11 other ad creative and reporting tools we grade, and level with 1.
Is Foreplay good value for money?
ToolGPA grades Foreplay C for value for money. Its paid plans start at $49 a month, against a middle price of $19 for the category: 8 of the 10 others that charge start lower.
Could I make my own version of Foreplay?
The plain part of Foreplay you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Foreplay’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Foreplay's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Foreplay, Inc. Prices change, so check foreplay.co before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Foreplay, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/foreplay
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Foreplay: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/foreplay
Know someone choosing between ad creative and reporting tools?
Send them this guide: toolgpa.com/tools/foreplay/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded ad creative and reporting tools after Foreplay, each with an Insider's Guide of its own.
- Ad Creative & Reporting Insider's GuideEvery one of the 12 ad creative and reporting tools we grade, compared
- Atria Insider's GuideMeta and TikTok ad library, ad reports and AI ad ideas in one place2.4 GPA
- Creatify Insider's GuideAI video ads with AI actors, made from a product link2.4 GPA
- Madgicx Insider's GuideAI optimization, automation and reports for Meta ad accounts2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Foreplay’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Foreplay is a trademark of its owner, and this guide is not made, paid for or approved by Foreplay, Inc. Prices and plans change: check foreplay.co before you buy.