Atria vs Foreplay
We give Atria a 2.4 GPA and Foreplay a 2.0, out of 4.0. Atria grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Atria
Meta and TikTok ad library, ad reports and AI ad ideas in one place
Foreplay
Save, search and track competitors' ads, and report on your own
How we grade them
| 2.4GPAAtriaFair | 2.0GPAForeplayFair | |
|---|---|---|
| Value for money | CGraded against the reporting tools it's listed with, since the category's middle is set by cheap credit plans for AI ad makers. Core is $129 a month billed annually ($159 monthly) for 5 seats and up to $500K of ad spend, which sits in the middle of those rivals. Extra seats are $20 each. | CGraded against the ad research tools it's listed with. Basic, enough for one person saving and searching ads, is $49 a month billed annually ($59 monthly). Tracking rivals and reporting on your own ads needs Workflow at $149, though that doesn't rise with ad spend. |
| Free plan and trial | CA free plan with no card, covering 1 ad account, 1 brand and a starter allowance of AI credits. Atria doesn't publish its other limits, so you can't tell where the wall is, and it's sized for trying the product. | DNo free plan. Every self-serve plan has a 7-day trial, but the pricing page says you enter a card to start and are charged when it ends unless you cancel. |
| Features | BA searchable library of 100M+ Meta and TikTok ads, reports on your own accounts, an AI that grades every ad and writes briefs, image ad generation and batch uploads to Meta. That's the whole job. The gap is channels: YouTube or LinkedIn accounts need another tool for now. | CSwipe File, Discovery search of 200M+ saved ads, Spyder tracking of rivals' Meta ads with up to 3 years of history, Lens reports and AI briefs. Strong research, but it doesn't make finished ads, and Spyder and Lens aren't on Basic. |
| Ease of use | CNo rating on record. Searching the library is easy, but reports mean connecting ad accounts, and AI credits need watching: left on, Auto-Gen can use about 1,920 a cycle. | CNo rating on record. Saving an ad with the Chrome extension is a click, but boards, brand tracking and connecting ad accounts for Lens take some setting up. |
| Platforms and integrations | BWeb and a browser extension, with no phone or desktop app. It connects to Meta and TikTok ad accounts, Slack and Google Drive, and has an MCP server for Claude, ChatGPT and Cursor plus a REST API. | BWeb, iPhone and Android apps and a Chrome extension, saving from the Meta Ad Library, Instagram and more. Lens reads Meta and TikTok accounts, and an MCP server and API come from Workflow. No desktop app. |
| Best for | ad research, reports and ideas in one place | saving and searching competitors' ads |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Atria and Foreplay. How we grade
Price against what you get
Atria starts at $129 a month and scores 2.7 out of 4 on features, ease of use and platforms. Foreplay starts at $49 a month and scores 2.3.
Atria scores higher, and starts $80 a month higher: the question is whether the extra is worth that to you. Of the other ad creative and reporting tools on the chart, none scores higher than Atria for less, and 4 score higher than Foreplay for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Atria starts at $129 per month, billed annually ($159 billed monthly). Foreplay starts at $49 per month, billed annually ($59 billed monthly).
- Atria has a free plan. Foreplay does not, though it has a free trial.
- Only Foreplay lists iOS and Android apps.
- Atria also covers image generation and ad creative.
At a glance
| Atria | Foreplay | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $129 per month, billed annually ($159 billed monthly) | $49 per month, billed annually ($59 billed monthly) |
| Free plan | Permanent free plan with no card: 1 connected ad account, 1 brand and a starter allowance of AI credits (the homepage says 1,000). Atria does not publish its other limits. | None |
| Free trial | Trials of a paid plan are set up on request by email | 7-day free trial on every self-serve plan |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | TESSERACT01, Inc. | Foreplay, Inc. |
| Price read from | tryatria.com | foreplay.co |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Atria
- Brands and agencies whose ads run mainly on Meta and TikTok
- Creative strategists who want competitor research and reporting in one tool
- Teams that want AI to turn ad results into the next round of briefs
Foreplay
- Creative strategists building a library of ad ideas
- Agencies watching what many competitor brands run
- Teams that want ad research and simple ad reports without spend-based pricing
Worth knowing
Atria
- Ad account connections cover Meta and TikTok; the FAQ says YouTube or LinkedIn need another tool for now.
- Plans cap connected ad accounts (5 on Core, 10 on Plus) and monthly ad spend analyzed ($500K on Core, $1M on Plus); an agency's clients count together.
- Extra seats cost $20 a month each on every plan; guest access starts on Business.
- AI generation uses credits; the Auto-Gen feature can use about 1,920 credits a cycle if left on. More credits can be bought.
Foreplay
- Basic has no competitor tracking or analytics of your own ads; Spyder and Lens start on Workflow.
- Extra users cost $20 a month each on every plan, and each extra Lens brand $50.
- Lens reads Meta and TikTok ad accounts; Spyder tracks Meta ads.
- Prices do not rise with ad spend: Lens has unlimited ad spend and history on every plan that includes it.
Key features
Atria
- Ad library and brand tracking
- Searches 100M+ Meta and TikTok ads, updated weekly, sorted by how long they have run. Followed brands get weekly email updates and AI tags for their hooks and angles.
- Ad account analytics
- Reads connected Meta and TikTok ad accounts for custom and comparison reports, custom attribution windows, AI creative tags and shareable report snapshots.
- Raya and Radar
- An AI assistant that grades every ad, says what to fix, builds creative briefs from your data and suggests which ads to make next.
- AI ad creation
- Writes concepts, hooks, scripts and ad copy, generates and clones image ads, and mines customer reviews for ad angles. Generation draws on monthly AI credits.
- Launch to Meta and asset library
- Uploads batches of approved creatives to Meta, and stores assets searchable by visual element, voice-over or on-screen text, with timestamped comments.
- MCP server and REST API
- Brings ad data into Claude, ChatGPT and Cursor through an MCP server, and lets your own code query brands, boards and ads.
Foreplay
- Swipe File
- Save ads from the Meta Ad Library, Instagram and other sources into shared boards, with automatic transcripts, landing page screenshots and live status.
- Discovery
- Searches 200M+ ads saved by Foreplay users, sorted by how long they have run, with AI search and analysis of emotion and target persona.
- Spyder competitor tracking
- Tracks every Meta ad a competitor launches around the clock, with up to 3 years of ad history, creative tests, top hooks and landing pages.
- Lens creative analytics
- Connects your Meta and TikTok ad accounts for top-performer and comparison reports, creative scores and a testing dashboard, with no ad-spend limit.
- Briefs
- Turns saved inspiration into shareable briefs with an AI script writer, brand profiles and a storyboard generator.
- MCP and API
- Brings saved ads and reports into Claude, ChatGPT and other tools through an MCP server or the API, from the Workflow plan.
Plans
Atria
Free$0
1 ad account, 1 brand and a starter allowance of AI credits, sized for one person trying the product.
Core$129
per month, billed annually ($159 billed monthly)
5 seats, 5 ad accounts, up to $500K ad spend analyzed a month, 4,000 AI credits, 50 followed brands without AI insights and 5 GB storage.
Plus$479
per month, billed annually ($599 billed monthly)
8 seats, 10 ad accounts, up to $1M ad spend a month, 10,000 AI credits, 100 followed brands with AI insights and 1 TB storage.
Business$959
per month, billed annually ($1,199 billed monthly)
15 seats, unlimited ad accounts and ad spend, 25,000 AI credits, 200 followed brands, custom metrics, guest access and 5 TB storage.
EnterpriseCustom
Sold through sales and billed annually: custom limits and credits, end-to-end creative delivery, dedicated support.
Foreplay
Basic$49
per month, billed annually ($59 billed monthly)
1 user: Swipe File with the Chrome extension and mobile app, Discovery search of 200M+ ads, and Briefs. No competitor tracking or analytics.
Workflow$149
per month, billed annually ($175 billed monthly)
5 users, Spyder for 15 competitor brands (unlimited on annual), Lens analytics for 1 brand, and MCP and API access.
Agency$389
per month, billed annually ($459 billed monthly)
10 users, Spyder for 50 brands (unlimited on annual), Lens for 10 brands, white-label sharing.
EnterpriseCustom
Sold through sales: unlimited users and usage, priority in-app or Slack support and early access to new features.
Ways to pay less
Atria
- Annual discount
Save 20% with annual billing
Billed annually, Core is $129 a month instead of $159, Plus $479 instead of $599 and Business $959 instead of $1,199.
Foreplay
- Annual discount
Save about 15% and get unlimited Spyder yearly
Billed annually, Basic is $49 a month instead of $59, Workflow $149 instead of $175 and Agency $389 instead of $459, and Spyder brand tracking becomes unlimited.
