Foreplay vs Motion
We give Foreplay a 2.0 GPA and Motion a 1.8, out of 4.0. Foreplay grades higher on value for money. Motion grades higher on the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Foreplay
Save, search and track competitors' ads, and report on your own
Motion
Creative analytics that shows which ads work and why
How we grade them
| 2.0GPAForeplayFair | 1.8GPAMotionWeak | |
|---|---|---|
| Value for money | CGraded against the ad research tools it's listed with. Basic, enough for one person saving and searching ads, is $49 a month billed annually ($59 monthly). Tracking rivals and reporting on your own ads needs Workflow at $149, though that doesn't rise with ad spend. | FGraded against the reporting tools it's listed with. The only published price is Starter at $999 a month for up to $50K of ad spend, billing term not stated, and someone spending a tenth of that pays the same. That's several times what its rivals charge at that spend, and nothing here explains the gap. |
| Free plan and trial | DNo free plan. Every self-serve plan has a 7-day trial, but the pricing page says you enter a card to start and are charged when it ends unless you cancel. | CNo free plan, but a 14-day trial that needs no card. That's long enough to connect your accounts and see a few reports before paying. |
| Features | CSwipe File, Discovery search of 200M+ saved ads, Spyder tracking of rivals' Meta ads with up to 3 years of history, Lens reports and AI briefs. Strong research, but it doesn't make finished ads, and Spyder and Lens aren't on Basic. | CVisual reports, AI tags by hook and angle, AI tasks that suggest the next brief, a feed of rivals' new ads and shareable snapshots. It's strong analysis, but it doesn't make the ads, and attribution from GA4 and Northbeam only comes on Pro, priced through sales. |
| Ease of use | CNo rating on record. Saving an ad with the Chrome extension is a click, but boards, brand tracking and connecting ad accounts for Lens take some setting up. | CNo rating on record. You connect ad accounts before anything shows, and the reports and tags take some learning, though shared snapshots need no login for clients. |
| Platforms and integrations | BWeb, iPhone and Android apps and a Chrome extension, saving from the Meta Ad Library, Instagram and more. Lens reads Meta and TikTok accounts, and an MCP server and API come from Workflow. No desktop app. | BWeb only, with no phone or desktop app. It reads Meta, TikTok, YouTube and LinkedIn ad accounts, posts to Slack, takes Google Analytics 4 and Northbeam data on Pro, and offers MCP access. |
| Best for | saving and searching competitors' ads | creative reports for big Meta and TikTok spenders |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Foreplay and Motion. How we grade
Price against what you get
Foreplay starts at $49 a month and scores 2.3 out of 4 on features, ease of use and platforms. Motion starts at $50 a month and scores 2.3.
They score the same, and Foreplay starts $1 a month lower. Of the other ad creative and reporting tools on the chart, 4 score higher than Foreplay for less, and 4 score higher than Motion for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Foreplay starts at $49 per month, billed annually ($59 billed monthly). Motion starts at $999 per month for up to $50K ad spend a month.
- Only Foreplay lists iOS and Android apps.
- Only Foreplay lists a browser extension.
- Motion also covers AI agents and dashboards.
At a glance
| Foreplay | Motion | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $49 per month, billed annually ($59 billed monthly) | $999 per month for up to $50K ad spend a month |
| Free plan | None | None |
| Free trial | 7-day free trial on every self-serve plan | 14-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Foreplay, Inc. | Motion Creative Cloud Inc. |
| Price read from | foreplay.co | motionapp.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Foreplay
- Creative strategists building a library of ad ideas
- Agencies watching what many competitor brands run
- Teams that want ad research and simple ad reports without spend-based pricing
Motion
- Direct-to-consumer brands spending heavily on Meta and TikTok ads
- Creative strategists who brief editors on which ads to make next
- Agencies sharing visual ad reports with clients
Worth knowing
Foreplay
- Basic has no competitor tracking or analytics of your own ads; Spyder and Lens start on Workflow.
- Extra users cost $20 a month each on every plan, and each extra Lens brand $50.
- Lens reads Meta and TikTok ad accounts; Spyder tracks Meta ads.
- Prices do not rise with ad spend: Lens has unlimited ad spend and history on every plan that includes it.
Motion
- Not the Motion planner: this is a separate product from a different company, for analyzing ad creative.
- Only Starter has a published price; Pro and Growth, for over $50K and $125K of monthly ad spend, are priced through sales.
- Plan limits follow average monthly ad spend over the last 3 months; going over brings a sales contact, not a cutoff.
- It analyzes ads and suggests briefs but does not make the videos or images itself.
Key features
Foreplay
- Swipe File
- Save ads from the Meta Ad Library, Instagram and other sources into shared boards, with automatic transcripts, landing page screenshots and live status.
- Discovery
- Searches 200M+ ads saved by Foreplay users, sorted by how long they have run, with AI search and analysis of emotion and target persona.
- Spyder competitor tracking
- Tracks every Meta ad a competitor launches around the clock, with up to 3 years of ad history, creative tests, top hooks and landing pages.
- Lens creative analytics
- Connects your Meta and TikTok ad accounts for top-performer and comparison reports, creative scores and a testing dashboard, with no ad-spend limit.
- Briefs
- Turns saved inspiration into shareable briefs with an AI script writer, brand profiles and a storyboard generator.
- MCP and API
- Brings saved ads and reports into Claude, ChatGPT and other tools through an MCP server or the API, from the Workflow plan.
Motion
- Visual creative reports
- Top performer, comparison and launch reports put each ad's image or video next to its numbers, grouped by creative, and update themselves.
- AI tags
- Tags every ad by asset type, visual format, hook and angle, so results can be compared by element and gaps in creative variety stand out.
- AI tasks and chat
- One-click tasks analyze a report, review creative variety or find ads to iterate on, with follow-up chat and a recommended next brief.
- Inspo competitor feed
- Follow other advertisers to see their newly launched ads in a feed, save ads to boards, and run AI analyses on what rival brands are doing.
- Snapshots for sharing
- Share live or frozen reports and AI outputs by link with teammates, clients or agencies, who need no Motion login, and hide sensitive data.
- Attribution data
- Brings Google Analytics 4 and Northbeam attribution and custom conversions into reports, from the Pro plan up.
Plans
Foreplay
Basic$49
per month, billed annually ($59 billed monthly)
1 user: Swipe File with the Chrome extension and mobile app, Discovery search of 200M+ ads, and Briefs. No competitor tracking or analytics.
Workflow$149
per month, billed annually ($175 billed monthly)
5 users, Spyder for 15 competitor brands (unlimited on annual), Lens analytics for 1 brand, and MCP and API access.
Agency$389
per month, billed annually ($459 billed monthly)
10 users, Spyder for 50 brands (unlimited on annual), Lens for 10 brands, white-label sharing.
EnterpriseCustom
Sold through sales: unlimited users and usage, priority in-app or Slack support and early access to new features.
Motion
Starter$999
per month for up to $50K ad spend a month; billing term not stated
Unlimited seats and ad accounts, AI tags and tasks, ad leaderboard, creative analytics, competitor inspiration, benchmarks, MCP access and Slack requests.
ProCustom
For brands spending over $50K a month: adds unlimited view-only guests, Northbeam and Google Analytics attribution, video QA in Slack and onboarding.
GrowthCustom
For brands spending over $125K a month: adds a dedicated customer success manager, solutions engineering, advanced security and private Slack support.
Ways to pay less
Foreplay
- Annual discount
Save about 15% and get unlimited Spyder yearly
Billed annually, Basic is $49 a month instead of $59, Workflow $149 instead of $175 and Agency $389 instead of $459, and Spyder brand tracking becomes unlimited.
Motion
No public discounts listed.
