Foreplay vs Superads
We give Foreplay a 2.0 GPA and Superads a 2.2, out of 4.0. Superads grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Foreplay
Save, search and track competitors' ads, and report on your own
Superads
Creative analytics across Meta, TikTok, LinkedIn and Google Ads
How we grade them
| 2.0GPAForeplayFair | 2.2GPASuperadsFair | |
|---|---|---|
| Value for money | CGraded against the ad research tools it's listed with. Basic, enough for one person saving and searching ads, is $49 a month billed annually ($59 monthly). Tracking rivals and reporting on your own ads needs Workflow at $149, though that doesn't rise with ad spend. | CGraded against the reporting tools it's listed with. Professional is $125 a month billed yearly ($150 monthly) for unlimited users and up to $100K of ad spend, so a small spender pays the same as one at $100K. That sits in the middle of its rivals. Each extra $100K adds $100 a month. |
| Free plan and trial | DNo free plan. Every self-serve plan has a 7-day trial, but the pricing page says you enter a card to start and are charged when it ends unless you cancel. | CNo free plan, but a 14-day trial with no card. Monthly billing has no long contract, so stopping after a month is easy too. |
| Features | CSwipe File, Discovery search of 200M+ saved ads, Spyder tracking of rivals' Meta ads with up to 3 years of history, Lens reports and AI briefs. Strong research, but it doesn't make finished ads, and Spyder and Lens aren't on Basic. | CCross-platform reports, 0 to 100 scores on hook, hold and conversion, AI tagging, plain-language questions about your data and a feed of rivals' ads. Analysis only: it doesn't make ads, history stops at 12 months, and GA4 or Northbeam attribution isn't available yet. |
| Ease of use | CNo rating on record. Saving an ad with the Chrome extension is a click, but boards, brand tracking and connecting ad accounts for Lens take some setting up. | CNo rating on record. It tags ads without naming conventions, which saves a chore, but you still connect accounts and build the reports and boards you want. |
| Platforms and integrations | BWeb, iPhone and Android apps and a Chrome extension, saving from the Meta Ad Library, Instagram and more. Lens reads Meta and TikTok accounts, and an MCP server and API come from Workflow. No desktop app. | BWeb only, with no apps or API on record. It reads Meta, TikTok, LinkedIn and Google Ads accounts, Performance Max included, and sends scheduled AI reports to Slack or email. |
| Best for | saving and searching competitors' ads | ad reports across Meta, TikTok, LinkedIn and Google |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Foreplay and Superads. How we grade
Price against what you get
Foreplay starts at $49 a month and scores 2.3 out of 4 on features, ease of use and platforms. Superads starts at $8.33 a month when paid by the year and scores 2.3.
They score the same, and Superads starts $40.67 a month lower. Of the other ad creative and reporting tools on the chart, 4 score higher than Foreplay for less, and 1 scores higher than Superads for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Foreplay starts at $49 per month, billed annually ($59 billed monthly). Superads starts at $125 per month up to $100K ad spend, billed yearly ($150 billed monthly).
- Only Foreplay lists iOS and Android apps.
- Only Foreplay lists a browser extension.
- Superads also covers AI agents and dashboards.
At a glance
| Foreplay | Superads | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $49 per month, billed annually ($59 billed monthly) | $125 per month up to $100K ad spend, billed yearly ($150 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial on every self-serve plan | 14-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Foreplay, Inc. | Konsus, Inc. (Superside) |
| Price read from | foreplay.co | superads.ai |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Foreplay
- Creative strategists building a library of ad ideas
- Agencies watching what many competitor brands run
- Teams that want ad research and simple ad reports without spend-based pricing
Superads
- Agencies reporting on many client ad accounts at once
- B2B and lead-generation teams running LinkedIn and Google Ads
- Creative teams that want ad results shown next to the ads themselves
Worth knowing
Foreplay
- Basic has no competitor tracking or analytics of your own ads; Spyder and Lens start on Workflow.
- Extra users cost $20 a month each on every plan, and each extra Lens brand $50.
- Lens reads Meta and TikTok ad accounts; Spyder tracks Meta ads.
- Prices do not rise with ad spend: Lens has unlimited ad spend and history on every plan that includes it.
Superads
- Price rises with combined monthly ad spend: $100 a month more for each $100K over the first $100K; above $1M a month it is an Enterprise deal.
- It analyzes existing ads only; it does not write copy or generate images or video.
- History goes back 12 months, and attribution from GA4, Triple Whale or Northbeam is planned but not available yet.
- Monthly billing has no long contract and can be cancelled any time.
Key features
Foreplay
- Swipe File
- Save ads from the Meta Ad Library, Instagram and other sources into shared boards, with automatic transcripts, landing page screenshots and live status.
- Discovery
- Searches 200M+ ads saved by Foreplay users, sorted by how long they have run, with AI search and analysis of emotion and target persona.
- Spyder competitor tracking
- Tracks every Meta ad a competitor launches around the clock, with up to 3 years of ad history, creative tests, top hooks and landing pages.
- Lens creative analytics
- Connects your Meta and TikTok ad accounts for top-performer and comparison reports, creative scores and a testing dashboard, with no ad-spend limit.
- Briefs
- Turns saved inspiration into shareable briefs with an AI script writer, brand profiles and a storyboard generator.
- MCP and API
- Brings saved ads and reports into Claude, ChatGPT and other tools through an MCP server or the API, from the Workflow plan.
Superads
- Cross-platform creative reports
- Reports and boards that combine several ad accounts and platforms in one view, in gallery, table or chart layouts, shared by live interactive links.
- Superads Scores
- Rates each ad from 0 to 100 on hook, hold, click, engagement and conversion, measured against your own account's history.
- AI tagging and breakdowns
- Labels ads by hook type, format, visual style, creator and language without naming conventions, and suggests custom groupings from your ad names.
- Superads AI and Workflows
- Ask questions about live ad data in plain language, or schedule AI reports on fatigue and what to test next to arrive in Slack or by email.
- Inspiration
- Follow competitor brands, see the ads they are running and save the best into shared collections next to your own reports.
Plans
Foreplay
Basic$49
per month, billed annually ($59 billed monthly)
1 user: Swipe File with the Chrome extension and mobile app, Discovery search of 200M+ ads, and Briefs. No competitor tracking or analytics.
Workflow$149
per month, billed annually ($175 billed monthly)
5 users, Spyder for 15 competitor brands (unlimited on annual), Lens analytics for 1 brand, and MCP and API access.
Agency$389
per month, billed annually ($459 billed monthly)
10 users, Spyder for 50 brands (unlimited on annual), Lens for 10 brands, white-label sharing.
EnterpriseCustom
Sold through sales: unlimited users and usage, priority in-app or Slack support and early access to new features.
Superads
Professional$125
per month up to $100K ad spend, billed yearly ($150 billed monthly)
Unlimited users, reports, boards and workflows, Superads AI, AI tagging, Inspiration and 12 months of history. Each extra $100K of ad spend adds $100 a month.
EnterpriseCustom
For $1M+ a month of ad spend: unlimited spend, custom integrations and invoicing, SSO and an uptime SLA.
Ways to pay less
Foreplay
- Annual discount
Save about 15% and get unlimited Spyder yearly
Billed annually, Basic is $49 a month instead of $59, Workflow $149 instead of $175 and Agency $389 instead of $459, and Spyder brand tracking becomes unlimited.
Superads
- Annual discount
20% off with yearly billing
Billed yearly, Professional is $125 a month ($1,500 a year) instead of $150 billed monthly.
