Panoramata review (2026): is it worth $99 a month, billed yearly?
Competitor tracking for emails, ads, landing pages and SMS
Black Friday: is there a Panoramata sale?
Panoramata report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for tracking competitors' emails and ads
Panoramata tracks competitors' emails, SMS, ads and landing pages, with dashboards and an AI assistant. It starts at $99 a month, there is no free plan or trial, and the page says it is in beta and that signups open after the team replies.
Who Panoramata is for
- Fits if you run email and SMS for an online brand and want to watch rivals
- Works for a small team of up to 3 users
Who Panoramata is not for
- Skip it if you want to try it free, because there is no free plan or trial
- Tight if you track many rivals: Startup stops at 20 competitors and 6 months of history
- Watch out: the page says it is in beta and signups open after the team replies
- Pricey if you want white-label benchmark reports, which are a paid add-on
- Watch out: a second table shows euro prices that disagree with the dollar cards
Why Panoramata gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for money$99 a month billed monthly, or $990 a year, between the category's middle of $49 and its dearer quarter at $199. Professional is $179 and Advanced $399.
- FFree plan and trialNo free plan and no trial; you pay from the first day.
- BFeaturesFollows emails, flows, SMS, ads on six networks and landing pages, with benchmarks, boards, alerts and an AI assistant. The listing names no gap in that job.
- CEase of useDashboards and competitor lists to set up first. We found no store rating.
- BPlatforms and integrationsWeb app with Claude, ChatGPT and Slack connections. No desktop or phone app.
What these grades rest on. Graded from this listing, whose facts were read from Panoramata's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/panoramata#review"><img src="https://toolgpa.com/badge/panoramata.svg" alt="Panoramata: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where Panoramata stands among ad creative and reporting tools
Panoramata's GPA of 2.0 is higher than 30 of the 72 other ad creative and reporting tools we grade, and level with 16.
It stands best on features (B, above 60 of 72) and worst on free plan and trial (F, above 0).
Its paid plans start at $99 a month, against a middle price of $49.50 for the category: 34 of the 51 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 73 ad creative and reporting tools we grade, cut by the letter each got. Panoramata’s own letter is outlined.
- CValue for moneyAbove 15 of 72, level with 48
- FFree plan and trialAbove 0 of 72, level with 23
- BFeaturesAbove 60 of 72, level with 12
- CEase of useAbove 0 of 72, level with 71
- BPlatforms and integrationsAbove 27 of 72, level with 45
Price against what you get
Each dot is one of 52 ad creative and reporting tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Panoramata, or make your own?
Keep it
The plain part of Panoramata you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
It costs $1,188 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Ad images and videos made to each network's sizes.
- Connections that pull numbers from dozens of other services.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Panoramata’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Panoramata?
Panoramata tracks competitors' marketing automatically, covering newsletters, flows, SMS, paid ads on several networks, landing pages and website changes. It adds dashboards, benchmark reports, searchable libraries of emails and ads, an AI assistant and an MCP connection for Claude and ChatGPT.
Worth knowing
- The pricing page also shows a lower euro table (€99, €149 and €379 a month) that disagrees with the dollar cards; this listing uses the dollar cards.
- The page says the platform is in beta and that signups are opened after the team replies.
- Plans cap competitors tracked (20 on Startup), history (6 months on Startup) and users (3, 10 or 20).
- White-label benchmark reports are a paid add-on.
Key features
- Competitor tracking
- Follows competitors' emails, flows, SMS, ads on Meta, TikTok, YouTube, LinkedIn, Pinterest and Google Display, plus landing pages and site changes.
- Dashboards and benchmarks
- Dashboards and benchmark reports compare groups of brands, with trends, content calendars and exportable reports.
- Email and ad libraries
- Searchable libraries of emails, ads, SMS and landing pages for inspiration, with boards for saving assets.
- AI assistant and insights
- Ask AI answers questions about competitors' recent activity, and AI summaries and insights are on the Professional plan and above.
- MCP connection
- Panoramata says its MCP connection to Claude or ChatGPT is included in all plans.
- Alerts and summaries
- Daily and weekly summaries and keyword alerts report competitor activity.
Panoramata pricing
As of Nov 13, 2026, Panoramata is a paid product, starting at $99 per month, billed monthly ($990 per year if billed annually).
- Starts at
- $99 per month, billed monthly ($990 per year if billed annually)
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Startup | $99per month, billed monthly ($990 per year if billed annually) | Track 20 competitors with 6 months of history, 3 users, 3 dashboards and benchmark reports, and 300 AI credits. |
| Professional | $179per month, billed monthly ($1,790 per year if billed annually) | Unlimited competitors and history, 10 users, 10 dashboards, SMS and landing page searches, 1,000 AI credits. |
| Advanced | $399per month, billed monthly ($3,990 per year if billed annually) | Adds 20 users, CRM segment and A/B test detection, bulk creative export, SKU tracker and a customer success manager. |
| Enterprise | Custom | Tailored data points and support; priced individually on request. |
Read from panoramata.co on Nov 13, 2026. Prices change, so confirm with Panoramata before you buy.
Ways to pay less
- Annual discountTwo months free on annual plans
The pricing page says annual plans include two months free, shown as $990, $1,790 and $3,990 a year.
Stated on panoramata.co
Works with
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Common questions
Does Panoramata have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Panoramata is listed for Web.
Does Panoramata have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Panoramata is listed for Web.
Is Panoramata open source?
Panoramata is not described as open source on its own site, as read on Nov 13, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.