Atria vs Panoramata (2026): which should you pick?
As of Nov 13, 2026, Atria grades higher than Panoramata: 2.4 against 2.0 out of 4.0.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Nov 9, 2026 and Nov 13, 2026 by ToolGPA
Atria grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Atria
Meta and TikTok ad library, ad reports and AI ad ideas in one place
Panoramata
Competitor tracking for emails, ads, landing pages and SMS
Which one is for you
Pick Atria if
- Fits if you want rivals' ads, your own results and the next brief in one tool
- Works for marketers whose ads run mainly on Meta and TikTok
Look elsewhere if
- Skip it if you advertise on YouTube or LinkedIn, as it can't connect those accounts yet
- Pricey if you've outgrown the free plan but work alone, as Core is $129 a month billed annually for 5 seats
- Tight if you leave Auto-Gen running, since it can use about 1,920 AI credits a cycle
- Watch out: the free plan's limits beyond 1 ad account and 1 brand aren't published, and paid trials are set up by email only
- Tight if you're an agency: Core caps 5 ad accounts and $500K of spend a month, with every client counted together
Pick Panoramata if
- Fits if you run email and SMS for an online brand and want to watch rivals
- Works for a small team of up to 3 users
Look elsewhere if
- Skip it if you want to try it free, because there is no free plan or trial
- Tight if you track many rivals: Startup stops at 20 competitors and 6 months of history
- Watch out: the page says it is in beta and signups open after the team replies
- Pricey if you want white-label benchmark reports, which are a paid add-on
- Watch out: a second table shows euro prices that disagree with the dollar cards
How we grade them
| 2.4GPAAtriaFair | 2.0GPAPanoramataFair | |
|---|---|---|
| Value for money | CGraded against the reporting tools it's listed with, since the category's middle is set by low-priced credit plans for AI ad makers. Core is $129 a month billed annually ($159 monthly) for 5 seats and up to $500K of ad spend, which sits in the middle of those rivals. Extra seats are $20 each. | C$99 a month billed monthly, or $990 a year, between the category's middle of $49 and its dearer quarter at $199. Professional is $179 and Advanced $399. |
| Free plan and trial | CA free plan with no card, covering 1 ad account, 1 brand and a starter allowance of AI credits. Atria doesn't publish its other limits, so you can't tell where the wall is, and it's sized for trying the product. | FNo free plan and no trial; you pay from the first day. |
| Features | BA searchable library of 100M+ Meta and TikTok ads, reports on your own accounts, an AI that grades every ad and writes briefs, image ad generation and batch uploads to Meta. That's the whole job. The gap is channels: YouTube or LinkedIn accounts need another tool for now. | BFollows emails, flows, SMS, ads on six networks and landing pages, with benchmarks, boards, alerts and an AI assistant. The listing names no gap in that job. |
| Ease of use | CNo rating on record. Reports mean connecting ad accounts first, and AI credits need watching: left on, Auto-Gen can use about 1,920 a cycle. | CDashboards and competitor lists to set up first. We found no store rating. |
| Platforms and integrations | BWeb and a browser extension, with no phone or desktop app. It connects to Meta and TikTok ad accounts, Slack and Google Drive, and has an MCP server for Claude, ChatGPT and Cursor plus a REST API. | BWeb app with Claude, ChatGPT and Slack connections. No desktop or phone app. |
| Best for | ad research, reports and ideas in one place | tracking competitors' emails and ads |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Atria and Panoramata. How we grade
Price against what you get
Atria starts at $129 a month and scores 2.7 out of 4 on features, ease of use and platforms. Panoramata starts at $99 a month and scores 2.7.
They score the same, and Panoramata starts $30 a month lower. Of the other ad creative and reporting tools on the chart, none scores higher than Atria for less, and none scores higher than Panoramata for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Atria also covers image generation.
- Panoramata also covers dashboards.
At a glance
| Atria | Panoramata | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $129 per month, billed annually ($159 billed monthly) | $99 per month, billed monthly ($990 per year if billed annually) |
| Free plan | Permanent free plan with no card: 1 connected ad account, 1 brand and a starter allowance of AI credits (the homepage says 1,000). Atria does not publish its other limits. | None |
| Free trial | Trials of a paid plan are set up on request by email | None listed |
| Web | ||
| Browser extension | ||
| Made by | TESSERACT01, Inc. | Panoramata |
| Price read from | tryatria.com | panoramata.co |
| Checked | Nov 9, 2026 | Nov 13, 2026 |
Worth knowing
Atria
- Ad account connections cover Meta and TikTok; the FAQ says YouTube or LinkedIn need another tool for now.
- Plans cap connected ad accounts (5 on Core, 10 on Plus) and monthly ad spend analyzed ($500K on Core, $1M on Plus); an agency's clients count together.
- Extra seats cost $20 a month each on every plan; guest access starts on Business.
- AI generation uses credits; the Auto-Gen feature can use about 1,920 credits a cycle if left on. More credits can be bought.
Panoramata
- The pricing page also shows a lower euro table (€99, €149 and €379 a month) that disagrees with the dollar cards; this listing uses the dollar cards.
- The page says the platform is in beta and that signups are opened after the team replies.
- Plans cap competitors tracked (20 on Startup), history (6 months on Startup) and users (3, 10 or 20).
- White-label benchmark reports are a paid add-on.
Key features
Atria
- Ad library and brand tracking
- Searches 100M+ Meta and TikTok ads, updated weekly, sorted by how long they have run. Followed brands get weekly email updates and AI tags for their hooks and angles.
- Ad account analytics
- Reads connected Meta and TikTok ad accounts for custom and comparison reports, custom attribution windows, AI creative tags and shareable report snapshots.
- Raya and Radar
- An AI assistant that grades every ad, says what to fix, builds creative briefs from your data and suggests which ads to make next.
- AI ad creation
- Writes concepts, hooks, scripts and ad copy, generates and clones image ads, and mines customer reviews for ad angles. Generation draws on monthly AI credits.
- Launch to Meta and asset library
- Uploads batches of approved creatives to Meta, and stores assets searchable by visual element, voice-over or on-screen text, with timestamped comments.
- MCP server and REST API
- Brings ad data into Claude, ChatGPT and Cursor through an MCP server, and lets your own code query brands, boards and ads.
Panoramata
- Competitor tracking
- Follows competitors' emails, flows, SMS, ads on Meta, TikTok, YouTube, LinkedIn, Pinterest and Google Display, plus landing pages and site changes.
- Dashboards and benchmarks
- Dashboards and benchmark reports compare groups of brands, with trends, content calendars and exportable reports.
- Email and ad libraries
- Searchable libraries of emails, ads, SMS and landing pages for inspiration, with boards for saving assets.
- AI assistant and insights
- Ask AI answers questions about competitors' recent activity, and AI summaries and insights are on the Professional plan and above.
- MCP connection
- Panoramata says its MCP connection to Claude or ChatGPT is included in all plans.
- Alerts and summaries
- Daily and weekly summaries and keyword alerts report competitor activity.
Plans
Atria
Free$0
1 ad account, 1 brand and a starter allowance of AI credits, sized for one person trying the product.
Core$129
per month, billed annually ($159 billed monthly)
5 seats, 5 ad accounts, up to $500K ad spend analyzed a month, 4,000 AI credits, 50 followed brands without AI insights and 5 GB storage.
Plus$343
per month, billed annually ($429 billed monthly)
Shown against a crossed-out $549 in a Black Friday sale with no end date. 8 seats, 10 ad accounts, $1M ad spend a month, 10,000 AI credits, 100 followed brands, 1 TB storage.
Business$959
per month, billed annually ($1,199 billed monthly)
15 seats, unlimited ad accounts and ad spend, 25,000 AI credits, 200 followed brands, custom metrics, guest access and 5 TB storage.
EnterpriseCustom
Sold through sales and billed annually: custom limits and credits, end-to-end creative delivery, dedicated support.
Panoramata
Startup$99
per month, billed monthly ($990 per year if billed annually)
Track 20 competitors with 6 months of history, 3 users, 3 dashboards and benchmark reports, and 300 AI credits.
Professional$179
per month, billed monthly ($1,790 per year if billed annually)
Unlimited competitors and history, 10 users, 10 dashboards, SMS and landing page searches, 1,000 AI credits.
Advanced$399
per month, billed monthly ($3,990 per year if billed annually)
Adds 20 users, CRM segment and A/B test detection, bulk creative export, SKU tracker and a customer success manager.
EnterpriseCustom
Tailored data points and support; priced individually on request.
Ways to pay less
Atria
- Annual discount
Save 20% with annual billing
Billed annually, Core is $129 a month instead of $159, Plus $343 instead of $429 and Business $959 instead of $1,199.
Panoramata
- Annual discount
Two months free on annual plans
The pricing page says annual plans include two months free, shown as $990, $1,790 and $3,990 a year.
Common questions
Which is cheaper, Atria or Panoramata?
As of Nov 13, 2026, Panoramata is cheaper to start with: $99 a month, against $129 a month for Atria. Atria starts at $129 per month, billed annually ($159 billed monthly), and Panoramata starts at $99 per month, billed monthly ($990 per year if billed annually).
Which has a free plan, Atria or Panoramata?
As of Nov 13, 2026, only Atria has a free plan. Panoramata does not.
Which platforms do Atria and Panoramata run on?
As of Nov 13, 2026, only Atria lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.