Foreplay vs Panoramata (2026): which should you pick?
As of Nov 13, 2026, Foreplay and Panoramata share a 2.0 GPA, neither has a free plan, and Foreplay starts cheaper, at $49 a month against $99 a month.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Foreplay grades higher on the free plan. Panoramata grades higher on features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Foreplay
Save, search and track competitors' ads, and report on your own
Panoramata
Competitor tracking for emails, ads, landing pages and SMS
Which one is for you
Pick Foreplay if
- Fits if you collect ads you like and want them saved with transcripts and landing pages
- Works for agencies watching dozens of rival brands, on Agency at $389 a month billed annually
Look elsewhere if
- Skip it if you want ads made for you, as it only finds them and turns them into briefs
- Tight if you're on Basic, which has no rival tracking or reports on your own ads
- Not for you if you want to try it without handing over a card, as the trial charges when it ends
- Pricey if your team grows: extra users are $20 a month each, and each extra Lens brand is $50
- Watch out: Spyder tracks Meta ads only, and Lens reads Meta and TikTok accounts only
Pick Panoramata if
- Fits if you run email and SMS for an online brand and want to watch rivals
- Works for a small team of up to 3 users
Look elsewhere if
- Skip it if you want to try it free, because there is no free plan or trial
- Tight if you track many rivals: Startup stops at 20 competitors and 6 months of history
- Watch out: the page says it is in beta and signups open after the team replies
- Pricey if you want white-label benchmark reports, which are a paid add-on
- Watch out: a second table shows euro prices that disagree with the dollar cards
How we grade them
| 2.0GPAForeplayFair | 2.0GPAPanoramataFair | |
|---|---|---|
| Value for money | CGraded against the ad research tools it's listed with. Basic, enough for one person saving and searching ads, is $49 a month billed annually ($59 monthly). Tracking rivals and reporting on your own ads needs Workflow at $149, though that doesn't rise with ad spend. | C$99 a month billed monthly, or $990 a year, between the category's middle of $49 and its dearer quarter at $199. Professional is $179 and Advanced $399. |
| Free plan and trial | DNo free plan. Every self-serve plan has a 7-day trial, but the pricing page says you enter a card to start and are charged when it ends unless you cancel. | FNo free plan and no trial; you pay from the first day. |
| Features | CSwipe File, Discovery search of 200M+ saved ads, Spyder tracking of rivals' Meta ads with up to 3 years of history, Lens reports and AI briefs. It covers research, but it doesn't make finished ads, and Spyder and Lens aren't on Basic. | BFollows emails, flows, SMS, ads on six networks and landing pages, with benchmarks, boards, alerts and an AI assistant. The listing names no gap in that job. |
| Ease of use | CNo rating on record. Saving an ad with the Chrome extension is a click, but boards, brand tracking and connecting ad accounts for Lens take some setting up. | CDashboards and competitor lists to set up first. We found no store rating. |
| Platforms and integrations | BWeb, iPhone and Android apps and a Chrome extension, saving from the Meta Ad Library, Instagram and more. Lens reads Meta and TikTok accounts, and an MCP server and API come from Workflow. No desktop app. | BWeb app with Claude, ChatGPT and Slack connections. No desktop or phone app. |
| Best for | saving and searching competitors' ads | tracking competitors' emails and ads |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Foreplay and Panoramata. How we grade
Price against what you get
Foreplay starts at $49 a month and scores 2.3 out of 4 on features, ease of use and platforms. Panoramata starts at $99 a month and scores 2.7.
Panoramata scores higher, and starts $50 a month higher: the question is whether the extra is worth that to you. Of the other ad creative and reporting tools on the chart, 6 score higher than Foreplay for less, and none scores higher than Panoramata for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Panoramata also covers dashboards and ad creative.
At a glance
| Foreplay | Panoramata | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $49 per month, billed annually ($59 billed monthly) | $99 per month, billed monthly ($990 per year if billed annually) |
| Free plan | None | None |
| Free trial | 7-day free trial on every self-serve plan | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Foreplay, Inc. | Panoramata |
| Price read from | foreplay.co | panoramata.co |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Foreplay
- Basic has no competitor tracking or analytics of your own ads; Spyder and Lens start on Workflow.
- Extra users cost $20 a month each on every plan, and each extra Lens brand $50.
- Lens reads Meta and TikTok ad accounts; Spyder tracks Meta ads.
- Prices do not rise with ad spend: Lens has unlimited ad spend and history on every plan that includes it.
Panoramata
- The pricing page also shows a lower euro table (€99, €149 and €379 a month) that disagrees with the dollar cards; this listing uses the dollar cards.
- The page says the platform is in beta and that signups are opened after the team replies.
- Plans cap competitors tracked (20 on Startup), history (6 months on Startup) and users (3, 10 or 20).
- White-label benchmark reports are a paid add-on.
Key features
Foreplay
- Swipe File
- Save ads from the Meta Ad Library, Instagram and other sources into shared boards, with automatic transcripts, landing page screenshots and live status.
- Discovery
- Searches 200M+ ads saved by Foreplay users, sorted by how long they have run, with AI search and analysis of emotion and target persona.
- Spyder competitor tracking
- Tracks every Meta ad a competitor launches around the clock, with up to 3 years of ad history, creative tests, top hooks and landing pages.
- Lens creative analytics
- Connects your Meta and TikTok ad accounts for top-performer and comparison reports, creative scores and a testing dashboard, with no ad-spend limit.
- Briefs
- Turns saved inspiration into shareable briefs with an AI script writer, brand profiles and a storyboard generator.
- MCP and API
- Brings saved ads and reports into Claude, ChatGPT and other tools through an MCP server or the API, from the Workflow plan.
Panoramata
- Competitor tracking
- Follows competitors' emails, flows, SMS, ads on Meta, TikTok, YouTube, LinkedIn, Pinterest and Google Display, plus landing pages and site changes.
- Dashboards and benchmarks
- Dashboards and benchmark reports compare groups of brands, with trends, content calendars and exportable reports.
- Email and ad libraries
- Searchable libraries of emails, ads, SMS and landing pages for inspiration, with boards for saving assets.
- AI assistant and insights
- Ask AI answers questions about competitors' recent activity, and AI summaries and insights are on the Professional plan and above.
- MCP connection
- Panoramata says its MCP connection to Claude or ChatGPT is included in all plans.
- Alerts and summaries
- Daily and weekly summaries and keyword alerts report competitor activity.
Plans
Foreplay
Basic$49
per month, billed annually ($59 billed monthly)
1 user: Swipe File with the Chrome extension and mobile app, Discovery search of 200M+ ads, and Briefs. No competitor tracking or analytics.
Workflow$149
per month, billed annually ($175 billed monthly)
5 users, Spyder for 15 competitor brands (unlimited on annual), Lens analytics for 1 brand, and MCP and API access.
Agency$389
per month, billed annually ($459 billed monthly)
10 users, Spyder for 50 brands (unlimited on annual), Lens for 10 brands, white-label sharing.
EnterpriseCustom
Sold through sales: unlimited users and usage, priority in-app or Slack support and early access to new features.
Panoramata
Startup$99
per month, billed monthly ($990 per year if billed annually)
Track 20 competitors with 6 months of history, 3 users, 3 dashboards and benchmark reports, and 300 AI credits.
Professional$179
per month, billed monthly ($1,790 per year if billed annually)
Unlimited competitors and history, 10 users, 10 dashboards, SMS and landing page searches, 1,000 AI credits.
Advanced$399
per month, billed monthly ($3,990 per year if billed annually)
Adds 20 users, CRM segment and A/B test detection, bulk creative export, SKU tracker and a customer success manager.
EnterpriseCustom
Tailored data points and support; priced individually on request.
Ways to pay less
Foreplay
- Annual discount
Save about 15% and get unlimited Spyder yearly
Billed annually, Basic is $49 a month instead of $59, Workflow $149 instead of $175 and Agency $389 instead of $459, and Spyder brand tracking becomes unlimited.
Panoramata
- Annual discount
Two months free on annual plans
The pricing page says annual plans include two months free, shown as $990, $1,790 and $3,990 a year.
Common questions
Which is cheaper, Foreplay or Panoramata?
As of Nov 13, 2026, Foreplay is cheaper to start with: $49 a month, against $99 a month for Panoramata. Foreplay starts at $49 per month, billed annually ($59 billed monthly), and Panoramata starts at $99 per month, billed monthly ($990 per year if billed annually).
Which has a free plan, Foreplay or Panoramata?
As of Nov 13, 2026, neither Foreplay nor Panoramata has a free plan. Foreplay has a free trial.
Which platforms do Foreplay and Panoramata run on?
As of Nov 13, 2026, only Foreplay lists iOS and Android apps and a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.