AdSpy vs Panoramata (2026): which should you pick?
As of Nov 13, 2026, Panoramata grades higher than AdSpy: 2.0 against 1.6 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Panoramata grades higher on features and platforms. They get the same grade on value for money, the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Panoramata
Competitor tracking for emails, ads, landing pages and SMS
Which one is for you
Pick AdSpy if
- Fits if you research Facebook and Instagram ads and want a large archive
- Works for affiliates who filter by offer and audience
Look elsewhere if
- Skip it if you research TikTok, Google or other networks, as only Facebook and Instagram are covered
- Pricey if you only need a quick look, at $149 a month with no trial
- Watch out: full refunds apply only within 24 hours of purchase
- Watch out: the price is labelled introductory, and there is no public pricing page
Pick Panoramata if
- Fits if you run email and SMS for an online brand and want to watch rivals
- Works for a small team of up to 3 users
Look elsewhere if
- Skip it if you want to try it free, because there is no free plan or trial
- Tight if you track many rivals: Startup stops at 20 competitors and 6 months of history
- Watch out: the page says it is in beta and signups open after the team replies
- Pricey if you want white-label benchmark reports, which are a paid add-on
- Watch out: a second table shows euro prices that disagree with the dollar cards
How we grade them
| 1.6GPAAdSpyWeak | 2.0GPAPanoramataFair | |
|---|---|---|
| Value for money | COne plan at $149 a month, which the site calls an introductory price. That is in the dearer quarter of ad tools ($129 and up). | C$99 a month billed monthly, or $990 a year, between the category's middle of $49 and its dearer quarter at $199. Professional is $179 and Advanced $399. |
| Free plan and trial | FNothing free: no plan and no trial, and the refund window is 24 hours. | FNo free plan and no trial; you pay from the first day. |
| Features | CAd search, comment search, audience demographics, affiliate and offer filters and a large archive. It covers Facebook and Instagram only. | BFollows emails, flows, SMS, ads on six networks and landing pages, with benchmarks, boards, alerts and an AI assistant. The listing names no gap in that job. |
| Ease of use | CNo store rating on record. You learn its filters before the results make sense. | CDashboards and competitor lists to set up first. We found no store rating. |
| Platforms and integrations | CA web app only. No integrations, API or phone apps were found. | BWeb app with Claude, ChatGPT and Slack connections. No desktop or phone app. |
| Best for | searching Facebook and Instagram ads | tracking competitors' emails and ads |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AdSpy and Panoramata. How we grade
Price against what you get
AdSpy starts at $149 a month and scores 2.0 out of 4 on features, ease of use and platforms. Panoramata starts at $99 a month and scores 2.7.
Panoramata scores higher and starts $50 a month lower. Of the other ad creative and reporting tools on the chart, 29 score higher than AdSpy for less, and none scores higher than Panoramata for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AdSpy also covers research.
- Panoramata also covers reports and dashboards.
At a glance
| AdSpy | Panoramata | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $149 per month | $99 per month, billed monthly ($990 per year if billed annually) |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Ad Navigator Ltd. | Panoramata |
| Price read from | adspy.com | panoramata.co |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
AdSpy
- Covers Facebook and Instagram only; the pages read mention no other ad platform.
- One plan at $149 a month, which the site labels an introductory offer; the pages give no plan tiers and no free trial.
- The refund policy is a full refund within 24 hours of purchase, with later refunds at AdSpy's discretion.
- No public pricing page was readable; the price comes from the homepage.
Panoramata
- The pricing page also shows a lower euro table (€99, €149 and €379 a month) that disagrees with the dollar cards; this listing uses the dollar cards.
- The page says the platform is in beta and that signups are opened after the team replies.
- Plans cap competitors tracked (20 on Startup), history (6 months on Startup) and users (3, 10 or 20).
- White-label benchmark reports are a paid add-on.
Key features
AdSpy
- Ad search
- Search by ad text, advertiser, page name or landing page URL, and sort by likes, reactions, when an ad was last seen or how long it has run.
- Comment search
- Search the comments under ads, for example to track feedback on a competitor's brand or on your own.
- Audience demographics
- Shows the location, gender and age range an ad appears to target, based on data from the site's contributor network.
- Affiliate and offer filters
- Find ads by affiliate network, affiliate ID, offer ID or landing page technology. The site says it gets past cloakers to reach the real landing pages.
- Large ad archive
- The homepage counts more than 214 million ads, 30 million advertisers and 225 countries, all taken from Facebook and Instagram.
Panoramata
- Competitor tracking
- Follows competitors' emails, flows, SMS, ads on Meta, TikTok, YouTube, LinkedIn, Pinterest and Google Display, plus landing pages and site changes.
- Dashboards and benchmarks
- Dashboards and benchmark reports compare groups of brands, with trends, content calendars and exportable reports.
- Email and ad libraries
- Searchable libraries of emails, ads, SMS and landing pages for inspiration, with boards for saving assets.
- AI assistant and insights
- Ask AI answers questions about competitors' recent activity, and AI summaries and insights are on the Professional plan and above.
- MCP connection
- Panoramata says its MCP connection to Claude or ChatGPT is included in all plans.
- Alerts and summaries
- Daily and weekly summaries and keyword alerts report competitor activity.
Plans
AdSpy
AdSpy subscription$149
per month
The single plan shown: the site calls it virtually unlimited usage and an introductory offer that will not stay the same.
Panoramata
Startup$99
per month, billed monthly ($990 per year if billed annually)
Track 20 competitors with 6 months of history, 3 users, 3 dashboards and benchmark reports, and 300 AI credits.
Professional$179
per month, billed monthly ($1,790 per year if billed annually)
Unlimited competitors and history, 10 users, 10 dashboards, SMS and landing page searches, 1,000 AI credits.
Advanced$399
per month, billed monthly ($3,990 per year if billed annually)
Adds 20 users, CRM segment and A/B test detection, bulk creative export, SKU tracker and a customer success manager.
EnterpriseCustom
Tailored data points and support; priced individually on request.
Ways to pay less
AdSpy
No public discounts listed.
Panoramata
- Annual discount
Two months free on annual plans
The pricing page says annual plans include two months free, shown as $990, $1,790 and $3,990 a year.
Common questions
Which is cheaper, AdSpy or Panoramata?
As of Nov 13, 2026, Panoramata is cheaper to start with: $99 a month, against $149 a month for AdSpy. AdSpy starts at $149 per month, and Panoramata starts at $99 per month, billed monthly ($990 per year if billed annually).
Which has a free plan, AdSpy or Panoramata?
As of Nov 13, 2026, neither AdSpy nor Panoramata has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.