AdSpy vs BigSpy (2026): which should you pick?
As of Nov 12, 2026, BigSpy grades higher than AdSpy: 2.0 against 1.6 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
BigSpy grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
BigSpy
Ad library for researching competitor ads on 11 platforms
Which one is for you
Pick AdSpy if
- Fits if you research Facebook and Instagram ads and want a large archive
- Works for affiliates who filter by offer and audience
Look elsewhere if
- Skip it if you research TikTok, Google or other networks, as only Facebook and Instagram are covered
- Pricey if you only need a quick look, at $149 a month with no trial
- Watch out: full refunds apply only within 24 hours of purchase
- Watch out: the price is labelled introductory, and there is no public pricing page
Pick BigSpy if
- Fits if you research Facebook ads and can live with 10 searches a day
- Works for marketers who want one search across several ad networks
Look elsewhere if
- Tight if you stay free, since it is Facebook only with 10 searches a day
- Pricey if you need TikTok or Google ads, which start at Growth at $119
- Watch out: Pinterest, Yahoo and Unity need Ultimate at $399
- Watch out: only Scale has 5 seats, and paid plans renew automatically
- Watch out: AppLovin research is e-commerce only
How we grade them
| 1.6GPAAdSpyWeak | 2.0GPABigSpyFair | |
|---|---|---|
| Value for money | COne plan at $149 a month, which the site calls an introductory price. That is in the dearer quarter of ad tools ($129 and up). | CStarter is $49 a month billed yearly ($69 monthly), the middle of ad tools. Growth is $119, Scale $299 for 5 seats and Ultimate $399. |
| Free plan and trial | FNothing free: no plan and no trial, and the refund window is 24 hours. | CFree plan with Facebook ads only, 10 searches a day, 5 video analyses a month and 20 tracked creatives. You will hit those caps. |
| Features | CAd search, comment search, audience demographics, affiliate and offer filters and a large archive. It covers Facebook and Instagram only. | CAd creative search, 11 platforms, chart discovery, advertiser research and AI creative tools. Instagram starts at Starter, Google, YouTube and TikTok at Growth, and Pinterest, Yahoo and Unity at Ultimate. |
| Ease of use | CNo store rating on record. You learn its filters before the results make sense. | CNo store rating on record. You learn its filters and charts before the results make sense. |
| Platforms and integrations | CA web app only. No integrations, API or phone apps were found. | CA web app only. No integrations list, API or phone apps were found. |
| Best for | searching Facebook and Instagram ads | searching competitor ads across 11 networks |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AdSpy and BigSpy. How we grade
Price against what you get
AdSpy starts at $149 a month and scores 2.0 out of 4 on features, ease of use and platforms. BigSpy starts at $49 a month and scores 2.0.
They score the same, and BigSpy starts $100 a month lower. Of the other ad creative and reporting tools on the chart, 22 score higher than AdSpy for less, and 13 score higher than BigSpy for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| AdSpy | BigSpy | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $149 per month | $49 per month, billed annually ($69 billed monthly) |
| Free plan | None | Facebook ads only, 10 searches a day, 5 video analyses a month, 3 Creative to AI Prompt runs a day and 20 tracked creatives. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Ad Navigator Ltd. | BigSpy.com |
| Price read from | adspy.com | bigspy.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
AdSpy
- Covers Facebook and Instagram only; the pages read mention no other ad platform.
- One plan at $149 a month, which the site labels an introductory offer; the pages give no plan tiers and no free trial.
- The refund policy is a full refund within 24 hours of purchase, with later refunds at AdSpy's discretion.
- No public pricing page was readable; the price comes from the homepage.
BigSpy
- The free plan covers Facebook only; Instagram starts at Starter, Google Ads, YouTube and TikTok at Growth, and Pinterest, Yahoo and Unity at Ultimate.
- AppLovin research is limited to e-commerce, and Starter access to it is described as limited-time.
- Scale has 5 seats; every other plan has 1 seat.
- Paid plans renew automatically; refund eligibility depends on a separate Refund Policy.
Key features
AdSpy
- Ad search
- Search by ad text, advertiser, page name or landing page URL, and sort by likes, reactions, when an ad was last seen or how long it has run.
- Comment search
- Search the comments under ads, for example to track feedback on a competitor's brand or on your own.
- Audience demographics
- Shows the location, gender and age range an ad appears to target, based on data from the site's contributor network.
- Affiliate and offer filters
- Find ads by affiliate network, affiliate ID, offer ID or landing page technology. The site says it gets past cloakers to reach the real landing pages.
- Large ad archive
- The homepage counts more than 214 million ads, 30 million advertisers and 225 countries, all taken from Facebook and Instagram.
BigSpy
- Ad creative search
- Search ad creatives and ad copy with filters, including a visual and feature search whose daily cap rises with the plan.
- Platform coverage
- The site lists 11 ad platforms, among them Facebook, Instagram, Google Ads, YouTube, TikTok, X, Pinterest, Pangle and AppLovin.
- Chart discovery
- Popular, rising and new-creative charts for spotting what is gaining traction, available from the Growth plan up.
- Entity and domain research
- Look up ad pages and domains, follow them, and review the ads and advertisers behind an e-commerce domain.
- AI creative tools
- Video Analysis and Creative to AI Prompt are included with monthly or daily quotas on every plan, the free one included.
Plans
AdSpy
AdSpy subscription$149
per month
The single plan shown: the site calls it virtually unlimited usage and an introductory offer that will not stay the same.
BigSpy
Starter$49
per month, billed annually ($69 billed monthly)
1 seat, Facebook and Instagram, unlimited searches, 50 downloads a day and 100 tracked creatives.
Growth$119
per month, billed annually ($159 billed monthly)
1 seat, adds Google Ads, YouTube, TikTok, X and Pangle, chart discovery, 300 downloads a day and 500 tracked creatives.
Scale$299
per month for 5 seats, billed annually ($399 billed monthly)
Growth features for 1 owner and 4 members, with Growth quotas applying to each seat.
Ultimate$399
per month, billed annually ($499 billed monthly)
1 seat, all 11 platforms including Pinterest, Yahoo and Unity, 3,000 downloads a day and 1,000 tracked creatives.
Ways to pay less
AdSpy
No public discounts listed.
BigSpy
- Annual discount
Yearly billing saves $240 to $1,200 a year
The pricing page shows each paid plan cheaper billed yearly, for example Starter at $49 a month against $69 monthly, saving $240 a year.
Common questions
Which is cheaper, AdSpy or BigSpy?
As of Nov 12, 2026, BigSpy is cheaper to start with: $49 a month, against $149 a month for AdSpy. AdSpy starts at $149 per month, and BigSpy starts at $49 per month, billed annually ($69 billed monthly).
Which has a free plan, AdSpy or BigSpy?
As of Nov 12, 2026, only BigSpy has a free plan. AdSpy does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.