BigSpy vs PowerAdSpy (2026): which should you pick?
As of Nov 12, 2026, BigSpy and PowerAdSpy share a 2.0 GPA, and only BigSpy has a free plan.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
BigSpy grades higher on the free plan. PowerAdSpy grades higher on value for money. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
BigSpy
Ad library for researching competitor ads on 11 platforms
PowerAdSpy
Ad spy tool covering up to 11 social and display ad networks
Which one is for you
Pick BigSpy if
- Fits if you research Facebook ads and can live with 10 searches a day
- Works for marketers who want one search across several ad networks
Look elsewhere if
- Tight if you stay free, since it is Facebook only with 10 searches a day
- Pricey if you need TikTok or Google ads, which start at Growth at $119
- Watch out: Pinterest, Yahoo and Unity need Ultimate at $399
- Watch out: only Scale has 5 seats, and paid plans renew automatically
- Watch out: AppLovin research is e-commerce only
Pick PowerAdSpy if
- Fits if you research Facebook and Instagram ads on a small budget
- Works for marketers who want several ad networks in one search
Look elsewhere if
- Skip it if you need TikTok, LinkedIn, Quora or Reddit, which need Palladium at $399 billed monthly
- Watch out: the 3-day trial rolls into the full monthly rate unless cancelled before day 3
- Tight if you track brands, with 1 on Basic and 5 on Standard
- Pricey if you pay monthly, at $69 for Basic against $27 yearly
- Watch out: Market Trends is labelled beta and is limited to higher plans afterwards
How we grade them
| 2.0GPABigSpyFair | 2.0GPAPowerAdSpyFair | |
|---|---|---|
| Value for money | CStarter is $49 a month billed yearly ($69 monthly), the middle of ad tools. Growth is $119, Scale $299 for 5 seats and Ultimate $399. | BBasic is $27 a month billed yearly, within the cheapest quarter of ad tools ($27). Monthly it is $69, and Palladium is $119 yearly or $399 monthly. |
| Free plan and trial | CFree plan with Facebook ads only, 10 searches a day, 5 video analyses a month and 20 tracked creatives. You will hit those caps. | DA 3-day paid trial: $1 on Basic and $7 on the others, then the monthly rate unless cancelled. No free plan. |
| Features | CAd creative search, 11 platforms, chart discovery, advertiser research and AI creative tools. Instagram starts at Starter, Google, YouTube and TikTok at Growth, and Pinterest, Yahoo and Unity at Ultimate. | CMulti-network ad search, AI filters, targeting filters, an ad tracker and budget estimates. Brands tracked are capped at 1 on Basic and 30 on Palladium. |
| Ease of use | CNo store rating on record. You learn its filters and charts before the results make sense. | CNo store rating on record. You learn its filters before the results make sense. |
| Platforms and integrations | CA web app only. No integrations list, API or phone apps were found. | CA web app only. No integrations list, API or phone apps were found. |
| Best for | searching competitor ads across 11 networks | searching ads across up to 11 networks |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BigSpy and PowerAdSpy. How we grade
Price against what you get
BigSpy starts at $49 a month and scores 2.0 out of 4 on features, ease of use and platforms. PowerAdSpy starts at $27 a month and scores 2.0.
They score the same, and PowerAdSpy starts $22 a month lower. Of the other ad creative and reporting tools on the chart, 13 score higher than BigSpy for less, and 10 score higher than PowerAdSpy for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| BigSpy | PowerAdSpy | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $49 per month, billed annually ($69 billed monthly) | $27 per month, billed annually ($69 billed monthly) |
| Free plan | Facebook ads only, 10 searches a day, 5 video analyses a month, 3 Creative to AI Prompt runs a day and 20 tracked creatives. | None |
| Free trial | None listed | 3-day paid trial: $1 on Basic, $7 on the other plans, then the monthly rate unless canceled. |
| Web | ||
| Made by | BigSpy.com | PowerAdSpy |
| Price read from | bigspy.com | poweradspy.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
BigSpy
- The free plan covers Facebook only; Instagram starts at Starter, Google Ads, YouTube and TikTok at Growth, and Pinterest, Yahoo and Unity at Ultimate.
- AppLovin research is limited to e-commerce, and Starter access to it is described as limited-time.
- Scale has 5 seats; every other plan has 1 seat.
- Paid plans renew automatically; refund eligibility depends on a separate Refund Policy.
PowerAdSpy
- Basic covers Facebook and Instagram only; each higher tier adds networks, and TikTok, LinkedIn, Quora and Reddit need Palladium at $399 billed monthly.
- The trial is a paid 3-day trial and rolls into the full monthly rate unless canceled before day 3.
- Brands tracked are capped per plan: 1 on Basic, 5 on Standard, 10 on Platinum and 30 on Palladium.
- The site labels Market Trends as beta; it is free on all plans during the beta and limited to Platinum and Palladium afterwards.
Key features
BigSpy
- Ad creative search
- Search ad creatives and ad copy with filters, including a visual and feature search whose daily cap rises with the plan.
- Platform coverage
- The site lists 11 ad platforms, among them Facebook, Instagram, Google Ads, YouTube, TikTok, X, Pinterest, Pangle and AppLovin.
- Chart discovery
- Popular, rising and new-creative charts for spotting what is gaining traction, available from the Growth plan up.
- Entity and domain research
- Look up ad pages and domains, follow them, and review the ads and advertisers behind an e-commerce domain.
- AI creative tools
- Video Analysis and Creative to AI Prompt are included with monthly or daily quotas on every plan, the free one included.
PowerAdSpy
- Multi-network ad search
- Search by keyword, advertiser or domain across the networks a plan includes, with filters for category, call to action, country and sort order.
- AI metadata filters
- Filter ads by intent, hook and colors on every plan, alongside a keyword explorer.
- Targeting and audience filters
- From Standard, filter by ad type, position, gender and age. Platinum adds device, affiliate, e-commerce, marketing and funnel filters.
- Ad tracker and analytics
- Standard and above include advanced ad analytics and an unlimited ad tracker for following ads over time.
- Estimated ad budget
- Platinum and Palladium show an estimated budget for an advertiser's ads.
Plans
BigSpy
Starter$49
per month, billed annually ($69 billed monthly)
1 seat, Facebook and Instagram, unlimited searches, 50 downloads a day and 100 tracked creatives.
Growth$119
per month, billed annually ($159 billed monthly)
1 seat, adds Google Ads, YouTube, TikTok, X and Pangle, chart discovery, 300 downloads a day and 500 tracked creatives.
Scale$299
per month for 5 seats, billed annually ($399 billed monthly)
Growth features for 1 owner and 4 members, with Growth quotas applying to each seat.
Ultimate$399
per month, billed annually ($499 billed monthly)
1 seat, all 11 platforms including Pinterest, Yahoo and Unity, 3,000 downloads a day and 1,000 tracked creatives.
PowerAdSpy
Basic$27
per month, billed annually ($69 billed monthly)
Facebook and Instagram, 1 brand tracked and the entry AI chatbot allowance.
Standard$39
per month, billed annually ($99 billed monthly)
Adds Pinterest and Google Display Network, targeting filters, ad analytics, an unlimited ad tracker and 5 brands.
Platinum$83
per month, billed annually ($279 billed monthly)
Adds YouTube, native ads and Google search, estimated ad budget, full market trends and 10 brands.
Palladium$119
per month, billed annually ($399 billed monthly)
All 11 networks, adding LinkedIn, TikTok, Quora and Reddit, with 30 brands and the largest chatbot allowance.
Ways to pay less
BigSpy
- Annual discount
Yearly billing saves $240 to $1,200 a year
The pricing page shows each paid plan cheaper billed yearly, for example Starter at $49 a month against $69 monthly, saving $240 a year.
PowerAdSpy
- Annual discount
Yearly billing cuts each plan 58 to 70%
The pricing page shows yearly billing as one upfront charge, for example Basic at $331 a year and Palladium at $1,436 a year.
Common questions
Which is cheaper, BigSpy or PowerAdSpy?
As of Nov 12, 2026, PowerAdSpy is cheaper to start with: $27 a month, against $49 a month for BigSpy. BigSpy starts at $49 per month, billed annually ($69 billed monthly), and PowerAdSpy starts at $27 per month, billed annually ($69 billed monthly).
Which has a free plan, BigSpy or PowerAdSpy?
As of Nov 12, 2026, only BigSpy has a free plan. PowerAdSpy does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.