BigSpy vs SocialPeta (2026): which should you pick?
As of Nov 12, 2026, BigSpy grades higher than SocialPeta: 2.0 against 1.8 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
BigSpy grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
BigSpy
Ad library for researching competitor ads on 11 platforms
SocialPeta
Ad intelligence for game, app and e-commerce advertisers
Which one is for you
Pick BigSpy if
- Fits if you research Facebook ads and can live with 10 searches a day
- Works for marketers who want one search across several ad networks
Look elsewhere if
- Tight if you stay free, since it is Facebook only with 10 searches a day
- Pricey if you need TikTok or Google ads, which start at Growth at $119
- Watch out: Pinterest, Yahoo and Unity need Ultimate at $399
- Watch out: only Scale has 5 seats, and paid plans renew automatically
- Watch out: AppLovin research is e-commerce only
Pick SocialPeta if
- Fits if you advertise mobile games or apps and want to watch ads on in-app networks
- Works for teams that want each creative split into hook, mechanic and selling point
Look elsewhere if
- Skip it if you want a price before talking to sales, as none is published
- Watch out: the free trial has no stated length, and we can't tell whether it needs a card
- Too light for non-game advertisers who want one tool for every ad network, since the pitch leans on games and apps
- Tight if you need a long history, as the public feed shows 90 days and 100 creatives a view
How we grade them
| 2.0GPABigSpyFair | 1.8GPASocialPetaWeak | |
|---|---|---|
| Value for money | CStarter is $49 a month billed yearly ($69 monthly), the middle of ad tools. Growth is $119, Scale $299 for 5 seats and Ultimate $399. | CNo price is published on the pages read, so cost can't be compared with the $27 to $129 range ad tools charge. Middle by default. |
| Free plan and trial | CFree plan with Facebook ads only, 10 searches a day, 5 video analyses a month and 20 tracked creatives. You will hit those caps. | DA Start Free Trial button appears on the About page, but its length and whether it needs a card are not shown. |
| Features | CAd creative search, 11 platforms, chart discovery, advertiser research and AI creative tools. Instagram starts at Starter, Google, YouTube and TikTok at Growth, and Pinterest, Yahoo and Unity at Ultimate. | CAd library across 20 channels, creative analysis, app charts and an AI copilot. The public feed is capped at 90 days and 100 creatives a view. |
| Ease of use | CNo store rating on record. You learn its filters and charts before the results make sense. | CNo store rating on record. A research platform with filters, breakdowns and a copilot to learn, and a sales team handles contact. |
| Platforms and integrations | CA web app only. No integrations list, API or phone apps were found. | CWeb only, no integrations listed and no API mentioned. |
| Best for | searching competitor ads across 11 networks | Ad research for mobile game and app marketers |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BigSpy and SocialPeta. How we grade
Where they differ
- BigSpy also covers ad creative.
- SocialPeta also covers reports.
At a glance
| BigSpy | SocialPeta | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $49 per month, billed annually ($69 billed monthly) | Not published |
| Free plan | Facebook ads only, 10 searches a day, 5 video analyses a month, 3 Creative to AI Prompt runs a day and 20 tracked creatives. | None |
| Free trial | None listed | A Start Free Trial button appears on the About page; terms are not shown. |
| Web | ||
| Made by | BigSpy.com | SocialPeta |
| Price read from | bigspy.com | Not confirmed |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
BigSpy
- The free plan covers Facebook only; Instagram starts at Starter, Google Ads, YouTube and TikTok at Growth, and Pinterest, Yahoo and Unity at Ultimate.
- AppLovin research is limited to e-commerce, and Starter access to it is described as limited-time.
- Scale has 5 seats; every other plan has 1 seat.
- Paid plans renew automatically; refund eligibility depends on a separate Refund Policy.
SocialPeta
- No price is published on the pages read, so cost and plan limits are unknown; the site points to a demo and a trial button.
- The public ad-library feed shows only the last 90 days and up to 100 creatives per view.
- The site says a sales team handles contact, with phone, WhatsApp and email listed on the About page.
Key features
BigSpy
- Ad creative search
- Search ad creatives and ad copy with filters, including a visual and feature search whose daily cap rises with the plan.
- Platform coverage
- The site lists 11 ad platforms, among them Facebook, Instagram, Google Ads, YouTube, TikTok, X, Pinterest, Pangle and AppLovin.
- Chart discovery
- Popular, rising and new-creative charts for spotting what is gaining traction, available from the Growth plan up.
- Entity and domain research
- Look up ad pages and domains, follow them, and review the ads and advertisers behind an e-commerce domain.
- AI creative tools
- Video Analysis and Creative to AI Prompt are included with monthly or daily quotas on every plan, the free one included.
SocialPeta
- Cross-channel ad library
- Browse recent creatives from 20 channels, among them Facebook, Instagram, TikTok, YouTube, AppLovin, Unity Ads and Mintegral, filtered by industry and format.
- Creative analysis
- Breaks each creative into parts such as hook, mechanic, visual composition, selling point and emotional trigger, and benchmarks them against the market.
- App intelligence
- App-focused research with top charts for mobile apps and short drama, plus mobile game rankings and a pre-registration calendar.
- AI Copilot
- An assistant that reads market context and competitor signals and suggests creative directions, including a prompt reflector for reverse-engineering creatives.
- Industry solutions
- Separate solution pages cover games, utility apps, GenAI apps, short drama and e-commerce advertising.
Plans
BigSpy
Starter$49
per month, billed annually ($69 billed monthly)
1 seat, Facebook and Instagram, unlimited searches, 50 downloads a day and 100 tracked creatives.
Growth$119
per month, billed annually ($159 billed monthly)
1 seat, adds Google Ads, YouTube, TikTok, X and Pangle, chart discovery, 300 downloads a day and 500 tracked creatives.
Scale$299
per month for 5 seats, billed annually ($399 billed monthly)
Growth features for 1 owner and 4 members, with Growth quotas applying to each seat.
Ultimate$399
per month, billed annually ($499 billed monthly)
1 seat, all 11 platforms including Pinterest, Yahoo and Unity, 3,000 downloads a day and 1,000 tracked creatives.
SocialPeta
Pricing could not be confirmed. See socialpeta.com.
Ways to pay less
BigSpy
- Annual discount
Yearly billing saves $240 to $1,200 a year
The pricing page shows each paid plan cheaper billed yearly, for example Starter at $49 a month against $69 monthly, saving $240 a year.
SocialPeta
No public discounts listed.
Common questions
Which is cheaper, BigSpy or SocialPeta?
As of Nov 12, 2026, BigSpy starts at $49 per month, billed annually ($69 billed monthly), and SocialPeta has no price we could confirm.
Which has a free plan, BigSpy or SocialPeta?
As of Nov 12, 2026, only BigSpy has a free plan. SocialPeta does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.