Adzooma review (2026): is the free plan enough?
PPC audits, alerts and reports across Google, Microsoft and Meta Ads
Black Friday: is there a Adzooma sale?
Adzooma report card
Fair · out of 4.0 · graded Nov 12, 2026
Best for PPC audits on Google, Microsoft and Meta
Adzooma audits and reports on Google, Microsoft and Meta ad accounts, and its free plan covers unlimited ad accounts. The free plan has 1 seat and 3 alerts, and the higher limits sit on Silver at $69 and Gold at $179.
Who Adzooma is for
- Fits if you manage a few ad accounts and want audits without paying
- Works for freelancers running Google, Microsoft and Meta campaigns
Who Adzooma is not for
- Tight if you stay free, with 1 seat, 3 alerts and no custom alerts
- Watch out: branded reports and more seats need Silver or Gold
- Pricey if you need Gold features, at $179 a month
- Watch out: the annual prices could not be read, and a report schedule is marked coming soon
Why Adzooma gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneySilver is $69 a month billed monthly, between the middle ($49) and the dearer quarter ($129). Gold is $179.
- CFree plan and trialA free plan with monthly reports, a limited set of opportunities, 3 alerts, budget tracking and 1 seat, which you will outgrow.
- CFeaturesAudits, suggestions, budget tracking, alerts, scorecards and Performance Max tools. A performance report schedule is marked coming soon on Silver and Gold.
- CEase of useNo store rating on record. You connect ad accounts and set alerts before it helps.
- BPlatforms and integrationsWeb app with Google, Microsoft and Meta Ads, Slack and Google Analytics 4 connections. No phone or desktop apps are listed.
What these grades rest on. Graded from this listing, whose facts were read from Adzooma's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/adzooma#review"><img src="https://toolgpa.com/badge/adzooma.svg" alt="Adzooma: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Adzooma stands among ad creative and reporting tools
Adzooma's GPA of 2.2 is higher than 25 of the 39 other ad creative and reporting tools we grade, and level with 9.
It stands best on platforms and integrations (B, above 11 of 39) and worst on features (C, above 0).
Its paid plans start at $69 a month, against a middle price of $49 for the category: 22 of the 32 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 5 tools score higher and cost less.
Each grade against the category
Every bar is all 40 ad creative and reporting tools we grade, cut by the letter each got. Adzooma’s own letter is outlined.
- CValue for moneyAbove 9 of 39, level with 27
- CFree plan and trialAbove 20 of 39, level with 19
- CFeaturesAbove 0 of 39, level with 33
- CEase of useAbove 0 of 39, level with 38
- BPlatforms and integrationsAbove 11 of 39, level with 28
Price against what you get
Each dot is one of 33 ad creative and reporting tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Adzooma, or make your own?
Keep it
The plain part of Adzooma you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
It costs $828 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Google Ads, Microsoft Ads and Meta Ads among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Adzooma’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Adzooma?
Adzooma is a PPC management platform that audits ad accounts, suggests optimizations and tracks budgets. It connects Google, Microsoft and Meta Ads accounts, and adds SEO and website scorecards alongside the ad reports. There is a free plan and two paid plans that differ in report frequency and alert limits.
Worth knowing
- The Free plan allows 1 user seat, 3 alerts and no custom alerts; more seats, alerts and branded reports need Silver or Gold.
- The pricing page marks a performance report schedule as coming soon on Silver and Gold.
- The annual prices behind the Annually toggle could not be read; the 20% saving is the vendor's stated figure.
- The page marks the SEO and web metrics reports with an asterisk whose footnote was not captured.
Key features
- Campaign audits
- Scans ad accounts for wasted spend, disapproved ads and broken conversion tracking.
- Optimization suggestions
- Lists opportunities for bidding, campaign structure, keywords, negatives and audiences that can be applied from the platform.
- Budget tracking
- Tracks spend across connected ad platforms so pacing can be adjusted before a budget is overspent.
- Automated alerts
- PPC alerts delivered by email or Slack; the number of alerts and custom-alert support depend on the plan.
- Performance scorecards
- PPC, SEO and website scorecards that highlight blockers and growth areas, with free audit reports for Google and Microsoft Ads.
- Performance Max and shopping tools
- Toolkits for Performance Max assets, exclusions and audiences, and for segmenting shopping products and fixing feed issues.
Adzooma pricing
As of Nov 12, 2026, Adzooma has a free plan, and paid plans start at $69 per month, billed monthly.
- Starts at
- $69 per month, billed monthly
- Free plan
- Monthly reports, a limited set of opportunities, 3 PPC alerts, budget tracking and 1 user seat, with unlimited ad accounts connected.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Monthly PPC performance and opportunity reports, 1 SEO profile, 1 web metrics profile, 3 PPC alerts from free templates, 1 user seat. |
| Silver | $69per month, billed monthly | Weekly reports, all available opportunities, 5 SEO and 5 web metrics profiles, 10 PPC alerts with custom alerts, unlimited seats, report branding, priority support. |
| Gold | $179per month, billed monthly | Daily reports and opportunity analysis, unlimited SEO and web metrics profiles, unlimited PPC alerts and all alert templates, unlimited seats, report branding and priority support. |
Read from adzooma.com on Nov 12, 2026. Prices change, so confirm with Adzooma before you buy.
Ways to pay less
- Annual discountSave 20% with annual billing
The pricing page offers a Monthly/Annually toggle labelled Save 20%. The annual prices were not readable, so the monthly prices are the ones recorded.
Stated on adzooma.com
Works with
Adzooma alternatives
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Common questions
Does Adzooma have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Adzooma is listed for Web.
Does Adzooma have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Adzooma is listed for Web.
Is Adzooma open source?
Adzooma is not described as open source on its own site, as read on Nov 12, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.